MTÜ Pesapuu nõustamis- ja koolituskeskus

Name

MTÜ Pesapuu nõustamis- ja koolituskeskus

Legal name

MTÜ Pesapuu nõustamis- ja koolituskeskus

Website

https://pesapuukeskus.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Pärnu

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Municipal social services contracts: MTÜ Pesapuu provides debt counseling and other social services as contracted by local municipalities (Pärnu, Saarde, Põhja-Pärnumaa). Debt counseling is a mandatory KOV service under Estonia's Social Welfare Act, making this a core public-sector contracted revenue stream. Services are free to clients with a municipal referral.
2. Fee-for-service counseling: Individual clients pay directly for debt counseling (€40/hour) and psychological counseling (€70/hour) without municipal referral. Revenue is transactional per session.
3. Training programs: The training center sells structured courses including the extended debt counselor base training (€2,400, payable in two installments), short seminars on debt management, and family budget training. Training is also provided to social sector workers, trustees, and court enforcement officers.
4. ISTE project - European Social Fund: MTÜ Pesapuu participates as Pärnu city's cooperation partner in the ISTE project (Isikukeskse erihoolekande teenusmudeli rakendamine), funded by the European Social Fund (01.01.2025–31.12.2026). The project provides support services for people with psycho-social disabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

MTÜ Pesapuu is a non-profit counseling and training center that delivers debt counseling, psychological counseling, support person services, and special welfare services for individuals, alongside professional training programs (notably the 276-hour debt counselor base training) and consumer financial literacy workshops. It also developed and sells the proprietary KRIIDIK chalkboard doll educational toy under its social enterprise initiative. Services are delivered face-to-face in Pärnu, online via Zoom, and through municipal contracts with Pärnu, Saarde, and Põhja-Pärnumaa local governments.

Product overview

MTÜ Pesapuu is a non-profit counseling and training center offering a portfolio of human services and educational products. The core offerings include counseling services (debt counseling, psychological counseling, support person services) and a training center (MTÜ Pesapuu Koolituskeskus) offering professional courses for debt counselors and consumer education workshops. A distinct consumer product line includes Kriidiku, a chalkboard educational doll for children. Special welfare services (ISTE project) provide person-centered support for adults with psychiatric disabilities. Services are available in Pärnu, Estonia, with both free municipal-referred and paid private options.

Differentiator

Problem solved

Functional benefit

Brands

• KRIIDIK: Educational chalkboard doll toy that helps children learn through play - drawing with chalk and wiping with sponge.
• ISTE Projekt

Products and services

• Võlanõustamine (Debt Counseling) Service helping individuals facing financial difficulties find solutions for managing debt and avoiding new debts. Includes debt overview preparation, contract clarification, creditor representation, payment schedule creation, and family budget coaching. Available free with municipal/Töötukassa referral, or €40/hour for self-paying clients.
• Psühholoogiline nõustamine (Psychological Counseling) Individual psychological counseling providing crisis support, emotional clarity, and guidance through life transitions. Free for clients referred by Põhja-Pärnumaa or Saarde municipality social workers, or €70/hour for private clients.
• Tugiisiku teenus (Support Person Service) Service providing daily life support, work skill development, and guidance for social and emotional coping. Includes daily living skills, work skills, companion support, social integration assistance, and household management guidance for individuals needing support due to mental health or psychosocial challenges.
• Erihoolekandeteenused (Special Welfare Services) Person-centered special welfare service model including daily living support, employment support, and supported living services for adults with psychiatric disabilities, delivered under the ISTE project (01.01.2025 – 31.12.2026).
• Võlanõustaja laiendatud baaskoolitus (Debt Counselor Extended Basic Training) 276 academic hour professional training program preparing specialists to provide debt counseling services according to the Minister of Social Affairs regulations. Cost €2,400 (payable in two installments). Delivered in-person at Pärnu and via Zoom.
• Koolitus "Kuidas liigub võlg?" (Training: "How Debt Moves?") 3 academic hour short training course where participants learn about debt movement stages and how to respond at each stage. 2 hours lecture, 1 hour independent work. Price individually agreed with the trainer.
• Koolitus "Pere-eelarve meistriklass" (Family Budget Masterclass) 3 academic hour course teaching participants to create and monitor family budgets, plan income and expenses. Minimum 10, maximum 20 participants. Price individually agreed with the trainer.
• Täitemenetluse koolitus (Enforcement Procedure Training) Training course on how to behave during enforcement proceedings (titled "How to survive when I have a bailiff?"). Targeted at adults seeking knowledge about enforcement proceedings. Price individually agreed with the trainer.
• KRIIDIK chalkboard doll A child's play companion doll with a chalkboard surface for drawing with chalk and erasing with sponge, enabling children to practice letters, patterns, and problem-solving with adults. Includes yarn and scissors for hairstyling practice and a dedicated methodology guide. Distributed as a social enterprise product.

Quantifiable outcome

• ESTONIA'S ANNUAL DEBT COUNSELOR 2025 awarded to Anna-Liisa Arukask
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, notable and minor.

• Pärnu city government (Pärnu Linnavalitsus)coreStrategic or Co-development PartnerPärnu city government is the primary institutional partner, contracting MTÜ Pesapuu to provide debt counseling and special care services. MTÜ Pesapuu also serves as the city's cooperation partner in the ISTE project (Isikukeskse erihoolekande teenusmudeli rakendamine), providing person-centered special care services. The city also provides health project funding (€2,500 in 2025 for Pärnu Klubimaja intensification).
• Eesti Töötukassa (Estonian Unemployment Insurance Fund)coreStrategic or Co-development PartnerMTÜ Pesapuu is a cooperation partner of the Estonian Unemployment Insurance Fund for debt counseling services. Registered unemployed individuals can be referred by their Töötukassa consultant for free debt counseling at MTÜ Pesapuu.
• Tarbijakaitse ja Tehnilise Järelevalve Amet (Consumer Protection and Technical Regulatory Authority, TTJA)notableStrategic or Co-development PartnerIn May 2020, TTJA commissioned MTÜ Pesapuu to implement a consumer education project 'Three Steps to Financial Well-being' (Kolm sammu rahalise heaoluni), creating podcast series in Estonian and Russian and distributing a financial notes booklet through debt counselors, social workers, court enforcement officers, and government agencies.
• MTÜ TK ja PartneridnotableStrategic or Co-development PartnerMTÜ TK ja Partnerid is the organizing entity for the extended debt counselor base training program delivered by MTÜ Pesapuu. MTÜ Pesapuu provides the trainers and curriculum for this professional qualification program.
• Hea Abi Teejuht - Katrin TsuimannotableStrategic or Co-development PartnerKatrin Tsuiman served as the development expert for MTÜ Pesapuu's CARe methodology adoption program, funded by SA Kodanikuühiskonna Sihtkapital's development leap program. She provided expertise in implementing person-centered comprehensive care methodology.
• Pärnu Naiste Tugikeskus (Pärnu Women's Support Center)minorStrategic or Co-development PartnerPärnu Women's Support Center and its leader Margo Orupõld collaborated as guest speakers at MTÜ Pesapuu's 'Consciously Non-Violent' seminar on violence prevention and gender equality, held at Pärnu Klubimaja on 27 May.
• Pärnumaa Kutsehariduskeskus (Pärnumaa Vocational Education Center)notableChannel Partner/ Reseller/ DistributorMTÜ Pesapuu trainers Evelyn Eichhorst (since 2020) and Anna-Liisa Arukask (since 2022) teach at Pärnumaa Kutsehariduskeskus, delivering programs for activity instructors and caregivers. This is a GTM channel for the trainers' expertise and adds credibility.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• GreenPath Financial Wellness: US-based nonprofit credit counseling and financial wellness organization delivering debt counseling, housing counseling, and financial education. Comparable to MTÜ Pesapuu's combination of debt counseling, family budget training, and consumer financial literacy education (e.g., the 'Three Steps to Financial Well-being' project).
• StepChange Debt Charity: UK-based debt counseling charity providing free debt advice, debt management plans, and counseling to individuals in financial difficulty. Comparable to MTÜ Pesapuu as a non-profit debt counseling provider delivering structured counseling, training of advisors, and working in partnership with government/regulatory bodies.
• National Debtline: UK free debt advice service run by the Money Advice Trust. Comparable to MTÜ Pesapuu's debt counseling offering, particularly the free service delivered through referrals from unemployment/employment-related bodies (UK equivalent of Töötukassa referrals).
• Money Advice Trust: UK charity that operates National Debtline and trains money advisers. Closely comparable to MTÜ Pesapuu's dual model of delivering debt counseling while running a training center that produces qualified debt counselors to a recognized national standard.
• MTÜ Peaasi: Estonian mental health non-profit raising awareness of mental health and providing support resources. Comparable to MTÜ Pesapuu's psychological counseling and special welfare services (ISTE) for individuals experiencing distress, and similarly positioned as a small Estonian non-profit social services provider.

Broad incumbents

• SOS Children's Villages International: Large international non-profit providing child welfare, family support, and social services in 130+ countries, including an Estonian entity (SOS Lasteküla Eesti Ühing). Comparable to MTÜ Pesapuu's support person and special welfare services for vulnerable populations, but at a vastly larger scale and broader geographic footprint.
• Goodwill Industries International: Large US-headquartered non-profit providing workforce development, financial coaching, and social services to people facing barriers to employment. Comparable to MTÜ Pesapuu's combination of counseling (debt/psychological), financial literacy training, and government-funded programming, but operating at a much larger scale with broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCyuMeyqwJlhiCJnWz0MCn1w/featured
• Facebookfacebook.com/MT%C3%9C-Pesapuu-138189682986872

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTÜ Pesapuu nõustamis- ja koolituskeskus