Hea Abi Teejuht

What Hea Abi Teejuht does

Hea Abi Teejuht OÜ is a private Estonian consulting firm operating as a sole practice, founded by Katrin Tsuiman in 2022 after approximately three decades of work in Estonia's psychosocial sector spanning frontline client services, organizational leadership, and national policy roles at the Ministry of Social Affairs and Social Insurance Board. The firm delivers three interconnected professional services: individual and team supervision, individual and team coaching, and training programs. Its primary customers are social welfare organizations, healthcare-social workers, care workers, and team leaders within Estonia's social welfare, elder care, and mental health sectors. Training is delivered through the affiliated registered adult continuing education institution Hea Abi Kool (EHIS-ID 2137158), which issues formal certificates.

The service portfolio rests on evidence-based psychosocial methodologies including the CARe methodology, the WHO QualityRights framework, solution-focused therapy, and systemic coaching approaches, underpinned by Carl Rogers' client-centered philosophy, Ludwig von Bertalanffy's systems theory, and narrative principles. Pricing is unit-based: individual supervision €85-€120 per 60-90 minute session, individual coaching €90-€130 per session, case supervision for teams €450 per four academic hours, network supervision €495 per 180 minutes, and conflict mediation at €100/hour for preparation and €160/hour for facilitation; custom training and consulting engagements are quoted on request. Distribution is sales-led and direct, delivered in-person across Pärnu, Tartu, and Tallinn, and online via Zoom and Google Meet.

Commercial activity is supplemented by partnerships with Estonian public-sector institutions — including Tervise Arengu Instituut (TAI), the Estonian Social Work Association (ESTA), and Integratsiooni Sihtasutus — with selected projects co-funded by the European Union's SFOS 2021-2027 program and the Swiss-Estonian cooperation program. Go-to-market relies on Katrin Tsuiman's professional network, leadership roles in professional associations (ESTA ethics committee, Western region board; Estonian Supervision and Coaching Association; Estonian Psychosocial Rehabilitation Association), content marketing via a website blog and published articles in Sotsiaaltöö journal, and direct inbound contact through the website, email ([email protected]), and phone (+372 508 8707).

Name

Hea Abi Teejuht

Legal name

Hea Abi Teejuht OÜ

Website

https://heaabi.ee

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Hea Abi Teejuht OÜ is an Estonian sole-practitioner consulting firm led by Katrin Tsuiman that delivers supervision, coaching, and certified training (via Hea Abi Kool) to social welfare and healthcare professionals across Estonia's psychosocial sector.

Ownership category

akta.pro rank

Product category

Professional Training and Supervision Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Caregiver Support, Coaching & Training (HLADALAG)

Keywords

• Professional supervision services
• Social sector training
• Executive coaching services
• Psychosocial consulting
• Adult continuing education

Headquarters

HQ city

Pärnu

HQ country

Estonia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Supervision Services: Individual supervision sessions (60-90 minutes) priced at 85-120 EUR, case supervision for teams (4 academic hours) at 450 EUR, and network supervision (180 minutes) at 495 EUR. Sessions available both in-person and online.
2. Coaching Services: Individual coaching sessions (60-90 minutes) priced at 90-130 EUR. Coaching focuses on goal achievement, skill development, and personal transformation.
3. Conflict Mediation: Preparation at 100 EUR/hour and facilitation at 160 EUR/hour.
4. Training Programs: Training services, presentations, and lectures priced according to client needs and training content. Group supervision for specialists, team coaching, and organizational development days available on custom quotation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hea Abi Teejuht OÜ provides professional supervision, individual and team coaching, and continuing-education training programs for social-sector professionals and organizations in Estonia. Services target social workers, healthcare-social workers, care workers, and managers in welfare and elder-care settings, with content focused on person-centered care, ethics, team leadership, and service quality improvement.

Product overview

Hea Abi Teejuht is a service-based consultancy operating as a single-person business (Hea Abi Teejuht OÜ) led by Katrin Tsuiman. The company offers three interconnected core services: professional supervision (Supervisioon) for teams and individuals to improve work quality and ethics, individual and team coaching for goal achievement and personal development, and training programs (Koolitused) delivered through the company's affiliated adult education institution Hea Abi Kool. These services are designed primarily for social work, healthcare, and welfare sector professionals, focusing on psychosocial support, person-centered care, and organizational development.

Differentiator

Problem solved

Functional benefit

Brands

• Hea Abi Kool: Adult continuing education division of Hea Abi Teejuht OÜ, providing professional training courses for psychosocial sector practitioners. EHIS-ID nr 2137158.

Products and services

• Supervisioon (Supervision)

Quantifiable outcome

• Professionals gain clarity, new perspectives, and confidence in their work approach
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Integratsiooni SihtasutuscoreStrategic or Co-development Partner · 9 December 2025Collaboration to develop the content for a volunteer engagement implementation model (09.12.2025 – 01.04.2026) to organize smooth workflow for volunteers helping integrate them into integration services from the second half of 2026. Funded by state budget and Swiss-Estonian cooperation program.
• Eesti Sotsiaaltöö Assotsiatsioon (ESTA)coreStrategic or Co-development Partner · 24 October 2025Collaboration with the Estonian Social Work Association to conduct training for care workers on ethics, self-care, and resilience in social work. Training funded by the Swiss government under the Swiss-Estonian cooperation program.
• Tervise Arengu Instituut (TAI)coreStrategic or Co-development Partner · 15 September 2025Collaboration with the Health Development Institute for the 'DEMarenguprogramm 2025' training program on service design for care facility leaders. The training was co-funded by the European Union under the measure 'Improving the availability and quality of long-term care' SFOS 2021-2027.
• Šveitsi-Eesti koostööprogrammminorOthersSwiss-Estonian cooperation program providing funding for social sector professional training and qualification modernization, and social inclusion support measures.
• Sotsiaalse Innovatsiooni LaborcoreStrategic or Co-development PartnerOngoing collaboration in the Southeast Estonia Social Services Development Program. Provides expertise in social sector development and innovation.
• MTÜ PesapuuminorImplementation/ SI/ Consulting PartnerDevelopment expert for MTÜ Pesapuu's development leap project (2023-2024). Conducted training and individual mentorships for the team on person-centered service environment development.
• SA Mõttekoda PraxisminorStrategic or Co-development PartnerCollaboration as social sector expert in analysis 'Needs and support assessment instrument analysis and development of care burden assessment methodology and instrument' commissioned by the Ministry of Social Affairs.
• SA Pärnu HaiglaminorStrategic or Co-development PartnerWorked as head of social care service (2020-2021) gaining experience in social work, rehabilitation, and healthcare integration.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Relias: Large US-headquartered learning and performance platform providing training, compliance, and workforce development specifically for behavioral health, social services, and post-acute care organizations. Comparable as a scaled training provider serving similar caregiver and social-services professional audiences, though broader in geography and portfolio.
• Center for Creative Leadership: Established global leadership development and coaching organization offering programs for managers and teams. Comparable in its focus on leadership coaching and team development for the social and public sectors, though at much larger institutional scale.
• BetterUp: Global enterprise coaching and mental health platform offering individual and team coaching. Comparable as a coaching provider targeting professional development and wellbeing outcomes, but at vastly larger scale and via digital delivery rather than the subject's in-person/online hybrid model.
• CoachHub: European-headquartered digital coaching platform serving enterprise clients across multiple markets. Comparable as a coaching provider serving professional development needs with structured methodologies, though it operates a tech-enabled marketplace model rather than sole-practitioner delivery.

Emerging players

• Supervis.io: Digital platform supporting supervision matching, scheduling, and delivery for coaches and supervisors. Comparable as an emerging technology-enabled alternative in the supervision market, though focused on platform infrastructure rather than direct service delivery.

Others

• MTÜ Eesti Sotsiaaltöö Assotsiatsioon (ESTA): Estonian Social Work Association, the primary professional body for social work practitioners in Estonia. Comparable as part of the subject's direct professional ecosystem and referral network, and the subject's founder sits on its ethics committee.
• EASC (European Association for Supervision and Coaching): European professional membership body for supervision and coaching practitioners. Comparable as part of the same professional ecosystem in which the subject operates and is credentialed, though as an enabling/membership organization rather than a competitor.
• SA Mõttekoda Praxis: Estonian independent think tank conducting policy analysis and applied research, including commissioned work for the Ministry of Social Affairs. Comparable as an adjacent Estonian social-sector expert and policy-analysis organization with which the subject already collaborates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/in/katrin-tsuiman-680a4349

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hea Abi Teejuht