Massage Heights of Canada (MHC) Ltd.

What Massage Heights of Canada (MHC) Ltd. does

Massage Heights of Canada (MHC) Ltd. is an Alberta-owned, family-operated therapeutic massage business founded in 2010 by Will Carter and headquartered in Calgary. The company operates 10 company-owned retail retreats across Alberta — seven in Calgary, two in Edmonton, and one in Sherwood Park — delivering licensed massage therapy and skin/wellness services including Swedish, Deep Tissue, Sports, Prenatal, and Couples massage, supported by add-on Elevations (Hot Stone Therapy, Dynamic Cupping, Focused Neck Tension Relief, Revitalizing Foot Scrub, Contrast Therapy, Revitalizing Face Massage), Stretch Therapy, and a Lymphatic Drainage Suit service.

The business model is anchored on a recurring monthly membership program beginning at $89.99 CAD per month, which credits one massage session per month, allows rollover, and is honored at any of the 10 locations. Non-members purchase individual 30/60/90/120-minute sessions by phone, gift cards online, or add-on Elevations on top of any session. Distribution is exclusively direct-to-consumer through owned physical retreats, supplemented by an online booking portal for members, social media (Facebook, Instagram), local SEO, and a blog. Customer segments span health-conscious individuals, athletes, expecting/new mothers, couples, desk workers, and older adults.

Operational support is delivered via licensed, registered massage therapists with employer benefits (Sunlife health coverage, Lululemon discount) and training partnerships with Stone College (Stretch Therapy) and Seminars for Health (continuing education). No external funding, M&A activity, or parent company is disclosed; ownership is concentrated in the founder family. The company has received regional best-in-class awards from The Best Calgary, Sunny Edmonton, Best in Edmonton, and Clever Canadian.

Name

Massage Heights of Canada (MHC) Ltd.

Legal name

Massage Heights of Canada Ltd.

Website

https://massageheights.ca

Company type

Private

Founded year

2010

Operating status

Operating

Ownership category

akta.pro rank

Product category

Therapeutic Massage Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Other Personal Care Services (81219)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

akta.pro secondary industries

Deep Tissue Massage (HSALAEAB), Sports Massage (HSALAEAC), Swedish Massage (HSALAEAA)

Keywords

• Therapeutic massage services
• Wellness membership programs
• Stretch therapy treatments
• Lymphatic drainage therapy
• Spa retreat locations

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Program: Primary revenue stream. Single monthly charge (starting at $89.99/month) that equates to one massage session credit. Credits can be used at any location at any time for as long as the program remains active. Includes rollover unused services, combine sessions for longer massages, and member pricing on additional sessions.
2. Per-Session Massage Therapy: Non-members can book individual sessions of 30, 60, 90, or 120 minutes. Each session includes approximately 10 minutes for dressing, undressing, and client-therapist communication.
3. Elevations (Add-on Services): Add-on services available for every massage session including Focused Neck Tension Relief, Hot Stone Therapy, Dynamic Cupping, Revitalizing Foot Scrub, Contrast Therapy with Hot & Cold Stones, and Revitalizing Face Massage. Offered at additional cost and can be added to insurance receipts.
4. Stretch Therapy Sessions: Standalone or add-on professional guided stretch therapy sessions. Billed through extended health benefit plans for eligible clients.
5. Gift Cards: Online gift cards available for purchase, with promotional offers such as Pina Colada Foot or Hand Scrub for $15 + GST with gift card purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Massage Heights of Canada delivers membership-based therapeutic massage, skin therapy, and advanced wellness treatments through 10 company-owned retail retreats in Alberta. Services include Swedish, Deep Tissue, Sports, Prenatal, and Couples Massage in 30/60/90/120-minute sessions, a standalone Stretch Therapy program, Lymphatic Drainage Suit sessions, and add-on Elevations. The monthly Membership Program (starting at $89.99) is the primary revenue and retention vehicle.

Product overview

Massage Heights is an Alberta-owned family business offering therapeutic massage services primarily through a membership-based model. The core offering consists of massage therapy services including Swedish Massage, Deep Tissue Massage, Prenatal Massage, Sports Massage, and Couples Massage, with session lengths of 30, 60, 90, or 120 minutes. Add-on Elevations (Focused Neck Tension Relief, Hot Stone Therapy, Revitalizing Foot Scrub, Dynamic Cupping, Contrast Therapy with Hot & Cold Stones, and Revitalizing Face Massage) can be added to any massage session for an additional cost. The company also offers Stretch Therapy as a standalone service featuring assisted stretching, PNF, myofascial release, and breathwork. The Membership Program provides monthly massage credits starting at $89.99 per month with exclusive member benefits. Additionally, the company offers Online Gift Cards for purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• Swedish Massage A relaxation massage using preferred pressure with long, flowing strokes, friction, and kneading techniques on superficial muscle layers, designed to relax guests and provide therapeutic benefits such as relief of muscle tension and increased circulation. Available in 30, 60, 90, or 120-minute sessions.
• Sports Massage A targeted massage for athletes including pre-activity dynamic stretching and post-activity recovery massage using long strokes to realign muscle fibers and flush out toxins, helping prevent and rehabilitate injuries, relieve pain, and improve performance.
• Deep Tissue Massage A therapeutic massage using deeper pressure with slow, deliberate strokes to address deeper muscle layers, release chronic muscle tension, reduce pain, relieve muscle spasms, and increase range of motion.
• Prenatal Massage A specialized massage for pregnant women during the 2nd and 3rd trimesters, tailored to alleviate symptoms such as discomfort, swelling, stress, lower back pain, and to help regulate hormone levels.
• Couples Massage A shared massage experience in a larger couples room with two massage tables and two dedicated massage therapists, allowing partners to receive customized treatments side by side.
• Stretch Therapy A professional, guided approach to improving flexibility, mobility, and overall body function through targeted stretching techniques, combining elements of physical therapy, sports science, and bodywork with assisted stretching, PNF, myofascial release, and breathwork. Can be billed through extended health benefit plans for eligible clients.
• Lymphatic Drainage Suit A specialized service using a lymphatic drainage suit to support the lymphatic system.
• Membership Program A monthly membership program offering one massage session credit per month at a single charge, with credits that can be used at any location in Canada or internationally for as long as the program remains active. Programs begin at $89.99 per month and include exclusive benefits such as complimentary aromatherapy, rollover of unused services, ability to combine sessions for longer massages, and member pricing on additional sessions.
• Online Gift Cards Virtual gift cards available for purchase online through the Massage Heights website or by calling a retreat location, redeemable across locations, with a promotional offer for a Pina Colada Foot or Hand Scrub add-on.

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Stone CollegeminorStrategic or Co-development PartnerStone College is partnered with Massage Heights for Stretch Therapy Course & Development. This partnership provides professional training and development for stretch therapy techniques, ensuring Massage Heights therapists receive specialized education in assisted stretching modalities.
• Seminars for HealthminorGTM or Marketing PartnerSeminars for Health provides partnership discounts for Massage Heights employees. This partnership offers professional development opportunities and continuing education resources for massage therapists.
• LululemonminorGTM or Marketing PartnerLululemon offers a 50% discount on clothing to Massage Heights employees through a partnership program. Additionally, careers page mentions a 50% Lululemon discount as an employee benefit.
• SunlifeminorOthersSunlife provides health benefits coverage including Medical, Dental, and Prescription benefits for Massage Heights employees. Benefits package through Sunlife is offered to full-time employees.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spavia Day Spa: Membership-based US spa franchise offering massage, skin care, and body treatments at accessible price points. Comparable on recurring membership model and multi-modality service menu.
• Massage Addict: Canadian membership-based massage therapy chain with 100+ clinics nationwide. Directly comparable on membership pricing model, multi-modality therapist staffing, and multi-province expansion strategy.
• Massage Heights (US parent/franchise system): US-based franchisor of the Massage Heights brand. MHC operates as the Canadian franchisee/master operator sharing brand standards, membership model, and retreat format — directly comparable in offering and pricing structure.
• Elements Massage: US franchised chain specializing in therapeutic massage with multi-modality therapist teams. Directly comparable on positioning as clinical/wellness-oriented massage rather than luxury spa.
• Hand & Stone Massage and Facial Spa: US/Canada franchised chain offering membership-based massage and facial services. Closely comparable on subscription model, retail-retreat footprint, and service menu including add-on enhancements.

Emerging players

• The Now Massage: Membership-friendly boutique massage studio concept emphasizing design-led experience. Comparable on per-session booking and modern retreat-style positioning, though primarily US-focused.
• StretchLab (StretchLab Canada): Assisted stretching franchise with emerging Canadian presence. Comparable on MHC's Stretch Therapy service offering (PNF, myofascial release) and same membership-friendly positioning.

Broad incumbents

• Woodhouse Spa: Established US spa chain offering massage, skin care, and body treatments. Comparable on multi-service wellness retreat model, though more luxury/spa-skewed than MHC's therapeutic focus.
• Massage Envy: Largest membership-based massage franchise in North America. Comparable business model (monthly membership, multi-location access) but operates at vastly greater scale and broader national footprint than MHC.

Regional players

• Massage Heights Sherwood Park franchise operators: Direct regional competitor operating within Alberta's broader massage market (e.g., Massage Addict Edmonton locations). Comparable as Alberta-anchored chain competitors to MHC's Edmonton/Sherwood Park retreats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MassageHeightsCan
• LinkedInlinkedin.com/company/massage-heights-canada
• Instagraminstagram.com/massageheightscan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Massage Heights of Canada (MHC) Ltd.