CAVIAR PHONE LIMITED
CAVIAR PHONE LIMITED is a Dubai-headquartered luxury atelier that customizes iPhones, Samsung, and Huawei devices with precious materials and integrated haute horlogerie movements, serving ultra-high-net-worth individuals, celebrities, and influencers with one-off pieces priced up to $709,000.
- Company typePrivate
- Founded2011
- HeadquartersEast Grinstead, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What CAVIAR PHONE LIMITED does
CAVIAR PHONE LIMITED (operating as Caviar International) is a Dubai-headquartered luxury custom-device atelier that transforms mass-market consumer electronics into limited-edition and piece-unique collectibles. The company's core operations — conducted through the UAE-registered entity CAVIAR GLOBAL TRADING LLC following the April 2022 split from Caviar Russia — consist of purchasing premium smartphones (iPhone, Samsung Galaxy S/Z, Huawei), watches (Apple Watch), AirPods, and select sneakers, and applying bespoke customization using precious and rare materials including 18K/24K gold, VVS diamonds, exotic leathers, carbon fiber, jewelry enamel, meteorites (notably Muonionalusta), and extraordinary artifacts such as Titanic fragments, SpaceX components, and T-Rex tooth/fossil material. Technical differentiators include the proprietary Watch Vault System, which mechanically integrates detachable haute horlogerie movements (tourbillons, Patek Philippe Celestial Ref. 6102P-001, IWC Portugieser Tourbillon Mystère Squelette Ref. IW5043-01) into smartphone chassis; multilayer 3D compositions embedded under shock-resistant glass; and bespoke mechanical-watches and custom sneakers produced under the same atelier.
The business operates as a direct-to-consumer luxury brand via caviar.global with regional storefronts for the UK, Bahamas, and Thailand, supplemented by a Dubai showroom in Tamani Arts Tower, a physical presence at Harrods, and a dealer and exclusive-distributor program. Products are sold as one-time purchases requiring 100% prepayment, with prices spanning roughly $1,060 for entry-level iPhone cases to over $700,000 for flagship Watch Vault pieces paired with Patek Philippe timepieces; payments are accepted in USD, EUR, GBP, RMB, AED, and cryptocurrency for select models. Customer segments are ultra-high-net-worth individuals seeking status-symbol devices, celebrities and influencers (named clients include Alexander Ovechkin, Roy Jones Jr., Jacob Arabo, and major YouTube creators such as Unbox Therapy, MKBHD, Mrwhosetheboss, and Technical Guruji), luxury retailers and exclusive distributors, and corporate gift buyers served via Magic Box packaging and gift certificates. Over 16,361 customers and 8,227+ bespoke design orders have been completed since the brand's 2011 founding, with active product launches through 2026 including the Custom Foldable iPhone Ultra.
CAVIAR PHONE LIMITED firmographics
Firmographics- Name
- CAVIAR PHONE LIMITED
- Legal name
- CAVIAR GLOBAL TRADING LLC
- Website
- https://caviar.global
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Short description
- CAVIAR PHONE LIMITED is a Dubai-headquartered luxury atelier that customizes iPhones, Samsung, and Huawei devices with precious materials and integrated haute horlogerie movements, serving ultra-high-net-worth individuals, celebrities, and influencers with one-off pieces priced up to $709,000.
- Ownership category
- akta.pro rank
CAVIAR PHONE LIMITED industry classification
Industry- Product category
- Luxury Custom Consumer Electronics
- NAICS
- Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Jewelry Retailers (45831)
- SIC
- Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910), Retail-Apparel & Accessory Stores (5600), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains) (CRAKAEAL)
- akta.pro secondary industry
- Luxury Mechanical Watches (CRAKADAA)
Keywords
Where CAVIAR PHONE LIMITED is headquartered
LocationHeadquarters
- HQ city
- East Grinstead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
CAVIAR PHONE LIMITED business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Luxury Smartphones: Primary revenue from customizing high-end smartphones (iPhone, Samsung, Huawei) with precious materials. Products sold at one-time purchase prices ranging from approximately $1,200 to over $700,000 for flagship pieces. Payment requires 100% prepayment. Custom orders include preliminary sketches with 5 free edits; additional sketches priced at 10,000 rubles each.
- Luxury Accessories: Revenue from Apple Watch cases, iPhone cases, AirPods cases, sneakers, mechanical watches, and phone pouches. Items range from $1,000 to $5,000+.
- Dealer and Distributor Sales: Dealers purchase batches at dealer discounts and sell at independently established prices. Exclusive distributors pay one-time royalty for trademark use and regional exclusivity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level iPhone Cases |
| One time/ perpetual license | Pay-as-you-go | Magnetic Custom Panels |
| One time/ perpetual license | Pay-as-you-go | Custom iPhone Models |
| One time/ perpetual license | Pay-as-you-go | Celestial Collection |
| One time/ perpetual license | Pay-as-you-go | Bespoke Atelier |
| One time/ perpetual license | Pay-as-you-go | Gift Certificates |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
CAVIAR PHONE LIMITED product offering
Product offeringCore offering
Caviar designs, customizes, and sells luxury smartphones (iPhone, Samsung, Huawei), mechanical tourbillon watches, and premium accessories (Apple Watch cases, iPhone cases, magnetic panels, AirPods cases, custom sneakers, phone pouches). Products are finished with precious materials such as gold, diamonds, exotic leathers, meteorites, and rare artifacts, with prices ranging from approximately $1,060 for cases to over $700,000 for flagship pieces integrating Patek Philippe or IWC timepieces via the proprietary Watch Vault System.
Product overview
Caviar is an international luxury custom device atelier that transforms consumer electronics into bespoke works of art. The product portfolio centers on custom iPhones (iPhone 17 Pro/Pro Max, iPhone 18 Pro/Pro Max, iPhone Ultra foldable, iPhone Air), custom Samsung devices (Galaxy S26 Ultra, Z-Fold7/Flip7), and custom Huawei phones as core products. The company extends its craftsmanship to Apple Watch cases, luxury iPhone cases, magnetic custom panels, AirPods cases, phone pouches, mechanical tourbillon watches, and custom sneakers. Materials include gold, diamonds, exotic leathers, carbon fiber, meteorites, and rare artifacts. Prices range from approximately $1,200 for cases to over $700,000 for flagship pieces with embedded luxury watches. Additional services include Bespoke Atelier for fully custom designs, Magic Box premium gift packaging with video greetings, and gift certificates. The company operates from Dubai with regional sites for UK, Bahamas, and Thailand.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom iPhone 17 Pro / Pro Max Luxury custom smartphones based on Apple's iPhone 17 Pro/Pro Max, featuring bespoke designs with precious materials including gold, diamonds, natural leather, carbon fiber, jewelry enamel, meteorites, and rare artifacts; limited editions priced from approximately $6,300 to over $250,000.
- Custom iPhone 18 Pro / Pro Max Luxury custom smartphones based on Apple's iPhone 18 Pro/Pro Max with premium materials and bespoke designs including gold plating, crocodile leather, and exclusive ornamental details.
- Custom iPhone Ultra (Foldable) Custom version of Apple's foldable iPhone Ultra featuring carbon fiber with golden threads, 18K gold Apple logo, and 24K gold-plated titanium body.
- Custom iPhone Air Custom iPhone Air featuring lightweight designs with premium materials including titanium, leather, and gold accents.
- Custom Samsung Galaxy S26 Ultra Luxury custom smartphones based on Samsung Galaxy S26 Ultra with premium materials and bespoke designs including gold plating, exotic leathers, and exclusive ornamental elements.
- Custom Samsung Z-Fold7 / Z-Flip7 Luxury custom folding smartphones based on Samsung Galaxy Z-Fold7 and Z-Flip7 with bespoke premium materials and designs.
- Custom Huawei Smartphones Luxury custom smartphones based on Huawei devices featuring premium materials and exclusive bespoke designs.
- Magnetic Custom Panels Magnetic luxury panels that attach to iPhone devices featuring aviation titanium, crocodile leather, jewelry enamel, and PVD coatings; models include Proteus, Vector, Stimulus, Orion, and Relict with prices from $1,630 to $4,490.
- Apple Watch Cases Custom luxury cases for Apple Watch Ultra, Apple Watch 10/11, and gender-specific models featuring premium materials including gold, diamonds, exotic leathers, and jewelry craftsmanship.
- iPhone Cases Premium iPhone cases made from genuine crocodile leather and other luxury materials with Caviar branding and jewelry enamel accents.
- Custom Phone Pouches and Zipper Wallets Luxury phone pouches and zipper wallets made from premium leather with jewelry elements and custom designs.
- AirPods Cases Premium cases for Apple AirPods Pro 2 featuring luxury materials and Caviar's signature jewelry craftsmanship.
- Caviar Mechanical Tourbillon Watches Mechanical luxury watches featuring tourbillon complications, skeleton designs, and integration with smartphones via the proprietary Watch Vault system; models include Stargazer, Black & Gold Tourbillon, Gold Edition Tourbillon, and Steel Tourbillon priced from $3,690 to $5,490.
- Custom Sneakers Luxury custom sneakers based on Nike Air Force 1, Nike Air Jordan, and other premium footwear featuring hand-painted designs, meteorite inserts, space artifacts, and premium leather; priced from $1,760 to $2,340.
- Bespoke Atelier (Personal Design Service) Full custom design service for creating one-of-a-kind luxury devices with personal engravings, custom logos, unique materials, and personalized packaging; customers can request family crests, magical symbols, or custom artifact integrations; price on request.
- Magic Box Gift Packaging and Gift Certificates Interactive luxury gift packaging (Magic Box) featuring built-in screen for personalized video greetings, golden key, Caviar collectible coin, and premium presentation case; accompanying gift certificates available in any amount for recipients to choose their own luxury device.
Quantifiable outcome
- 16,361+ customers served since founding
- +3 more outcomes
Companies that use CAVIAR PHONE LIMITED
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
CAVIAR PHONE LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CAVIAR PHONE LIMITED partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- HarrodsminorCaviar products are presented at Harrods luxury department store, one of the world's most prestigious retail destinations. This presence provides visibility among ultra-high-net-worth shoppers.
- Aramex/DHL/UPSminorCaviar ships products worldwide using trusted international courier services (Aramex/DHL/UPS). Shipping is free for Caviar customers. Delivery within UAE takes 1-4 working days; international delivery takes 5-14 working days.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
CAVIAR PHONE LIMITED competitors and assessment
Company assessmentEmerging players
- ColorWare: ColorWare offers custom-painted consumer electronics (phones, consoles, headphones) with a similar personalization model, though at lower price points and without Caviar's precious-materials and haute horlogerie integrations.
- Casetify: Casetify is a high-volume custom phone case platform with celebrity collaborations — overlapping with Caviar's accessory catalog at lower price points and demonstrating the broader custom-tech-accessory demand pattern.
Direct peers
- Gresso: Gresso manufactures luxury smartphones using titanium, gold, and exotic leathers with hand-assembled components — a direct competitor in the precious-material custom-phone niche targeting the same UHNWI collector segment as Caviar.
- Mobiado: Mobiado produces luxury mobile handsets machined from aircraft aluminum and sapphire crystal — a direct peer in the bespoke luxury smartphone category, comparable price points and customer overlap with Caviar's bespoke line.
- Golden Concept: Golden Concept (Sweden) designs luxury iPhone cases and accessories in 18K gold, titanium, and exotic leather — a direct peer targeting the same premium Apple-customization buyer with comparable aesthetic and pricing tier.
- Brikk: Brikk was a direct competitor in the ultra-luxury customized iPhone category, offering gold- and diamond-plated devices at comparable price points to Caviar's catalog SKUs in the same UHNWI segment.
- Vertu: Vertu is the original luxury mobile phone maker (handcrafted in England with precious materials and concierge services) — the historical direct peer to Caviar in the custom luxury handset category. Both target UHNWI buyers seeking status-symbol devices.
Broad incumbents
- TAG Heuer: TAG Heuer produces luxury Swiss watches including the Connected smartwatch line — comparable as a brand bridging mechanical haute horlogerie with consumer electronics, intersecting Caviar's Watch Vault concept at the watch-tech boundary.
- Porsche Design: Porsche Design produces luxury tech accessories including premium smartphones (via Huawei Mate RS collaborations) and watches — a broader incumbent in the luxury-tech crossover category with overlapping UHNWI customer base.
- Jacob & Co: Jacob & Co is a luxury jewelry and haute horlogerie brand (and a Caviar customer) — comparable because both occupy the ultra-luxury collectible space with precious-stone and mechanical-complication products for the same buyer persona.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CAVIAR PHONE LIMITED social profiles
Digital presenceCAVIAR PHONE LIMITED compliance and trust
Trust signalCompliance1 record
CAVIAR PHONE LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
CAVIAR PHONE LIMITED leadership team
Management profileNumber of profiles
CAVIAR PHONE LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CAVIAR PHONE LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CAVIAR PHONE LIMITED
What does CAVIAR PHONE LIMITED do?
Caviar designs, customizes, and sells luxury smartphones (iPhone, Samsung, Huawei), mechanical tourbillon watches, and premium accessories (Apple Watch cases, iPhone cases, magnetic panels, AirPods cases, custom sneakers, phone pouches). Products are finished with precious materials such as gold, diamonds, exotic leathers, meteorites, and rare artifacts, with prices ranging from approximately $1,060 for cases to over $700,000 for flagship pieces integrating Patek Philippe or IWC timepieces via the proprietary Watch Vault System.
Is CAVIAR PHONE LIMITED a public or private company?
CAVIAR PHONE LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CAVIAR PHONE LIMITED founded?
CAVIAR PHONE LIMITED was founded in 2011.
Where is CAVIAR PHONE LIMITED based?
CAVIAR PHONE LIMITED is headquartered in East Grinstead, United Kingdom, in the Europe region.
How does CAVIAR PHONE LIMITED make money?
Three revenue lines are on record. Custom Luxury Smartphones are the primary driver. The others are luxury Accessories and dealer and Distributor Sales.
Who are CAVIAR PHONE LIMITED's main competitors?
Emerging players on record are ColorWare and Casetify. Direct peers are Gresso, Mobiado, Golden Concept, Brikk and Vertu. Broad incumbents are TAG Heuer, Porsche Design and Jacob & Co.
Does CAVIAR PHONE LIMITED have an API?
No public API is recorded for CAVIAR PHONE LIMITED.
What industry is CAVIAR PHONE LIMITED in?
CAVIAR PHONE LIMITED's product category is Luxury Custom Consumer Electronics. Its primary akta.pro industry code is CRAKAEAL, Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains), with a secondary code of CRAKADAA, Luxury Mechanical Watches. Its NAICS code is 458310 and its SIC code is 3911.