Skippify
Skippify is a Netherlands-based provider of integrated in-store digital technology — digital signage, self-order kiosks, digital menuboards, ESLs, and LED displays — managed through its Skippify Suite cloud platform, serving multi-location consumer brands across foodservice, petrol & mobility, retail, and leisure in the Benelux, DACH, and Iberian markets.
- Company typePrivate
- Founded2014
- HeadquartersZaltbommel, Netherlands
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Skippify does
Skippify is a Netherlands-based provider of integrated in-store digital technology for multi-location consumer brands, originally founded in 2014 as De Digitale and rebranded to Skippify in 2025. The company delivers a bundled offering spanning digital signage displays, self-order kiosks, digital menuboards, electronic shelf labels (ESLs), and LED screens, supported by a proprietary cloud management platform branded as the Skippify Suite that allows operators to schedule, monitor, and update content across heterogeneous hardware from a single console. Its customer base spans foodservice and QSR (Poké Perfect, De IJsmaker, Douwe Egberts Café, Tango), petrol and mobility (EG Group), retail, and leisure and entertainment (Walibi Holland, Monkey Town), with named logos concentrated in the Benelux and DACH regions. Operations are run from Zaltbommel, Neede, and Vlaardingen in the Netherlands and from a newer engineering office in Cologne, Germany, with active deployments referenced in Belgium, Spain, and Switzerland.
The company's revenue model combines upfront hardware sales (screens, kiosks, ESLs, LED panels), recurring software subscriptions to the Skippify Suite, managed services (installation, field support), and in-house content creation through its dedicated content studio. Go-to-market is direct, with field service teams supporting multi-site rollouts and a growing partner ecosystem across POS (OrderGo, Unitouch, MplusKassa) and payment providers (Adyen, Worldline) that increases platform stickiness. Recent strategic moves include a hardware partnership with Solum to integrate the Newton ESL into the Skippify stack, geographic expansion into Germany, Spain, and Switzerland, and the 2025 AOPEN Growth Partnership Award, indicating both product-line extension and channel momentum.
Skippify firmographics
Firmographics- Name
- Skippify
- Legal name
- Skippify B.V.
- Website
- https://skippify.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- Skippify is a Netherlands-based provider of integrated in-store digital technology — digital signage, self-order kiosks, digital menuboards, ESLs, and LED displays — managed through its Skippify Suite cloud platform, serving multi-location consumer brands across foodservice, petrol & mobility, retail, and leisure in the Benelux, DACH, and Iberian markets.
- Ownership category
- akta.pro rank
Skippify industry classification
Industry- Product category
- Commercial Digital Signage Hardware
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Graphic Design Services (541430)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Skippify is headquartered
LocationHeadquarters
- HQ city
- Zaltbommel
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Skippify business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Hardware Sales: Skippify sells and installs physical hardware including order kiosks, digital signage displays, LED screens, ESL tags, and industrial media players. Hardware is typically delivered as part of a full-service rollout including installation. The company retains ownership of rented/leased hardware until full payment.
- Software Licenses and Subscriptions: Skippify Suite is provided under subscription and license agreements. For continuing performance agreements (rental, subscription, license fees), contracts auto-renew for 12-month periods unless terminated with 3 months notice. Prices may be indexed annually to CBS consumer price index.
- Managed Signage Services: Skippify offers fully managed screen communication services where the company takes full responsibility for content management, scheduling, updates, and remote monitoring. Includes optional SLA coverage for weekends and holidays.
- Content Creation Services: In-house studio creates photography, video, animation, and content formats for digital signage, menuboards, and kiosk interfaces as a professional service, typically bundled with hardware/software deployments.
- Installation and Support Services: Installation, ongoing support, and spare parts provided as part of turnkey deployments or as standalone services. Includes Smart Installations & Smart Support for LED and other hardware.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on network size and service scope |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Skippify product offering
Product offeringCore offering
Skippify provides integrated in-store digital infrastructure for multi-location consumer brands, including self-ordering kiosks (Orderkiosk), digital menu boards, digital signage, electronic shelf labels (ESL), and LED display systems. All hardware is centrally managed through the Skippify Suite, a proprietary cloud platform that enables remote content scheduling, device monitoring, and updates across an entire chain footprint.
Product overview
Skippify is a digital signage and smart retail solutions provider offering the Skippify Suite as its central platform. The product portfolio comprises five core hardware/software products: Orderkiosk (self-ordering kiosks), Digital Menuboards (auto-synced menu displays), Digital Signage (centralized screen management), Electronic Shelf Labels/ESL (smart shelf pricing), and LED displays (indoor/outdoor). These are complemented by three service modules: Managed Signage (full-service screen management), Content Creation (in-house creative studio with AI capabilities), and Strategy consulting. All products are centrally managed through Skippify Suite, which provides real-time synchronization with POS/ERP systems, Skippify Insights analytics, and cloud-based content distribution across locations.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 35% more revenue with Skippify solutions (self-reported homepage claim)
- +10 more outcomes
Companies that use Skippify
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles1 record
Skippify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability5 records
Feature7 records
Skippify partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SolumcoreSolum has integrated its Newton Electronic Shelf Label (ESL) platform into the Skippify Suite, creating a joint Smart ESL solution for European retail environments. The partnership connects shelf-edge labels, digital signage, and in-store customer communication, targeting petrol & mobility, convenience retail, and foodservice sectors. The combined solution enables unified management of pricing, promotions, and digital content from a single platform. Skippify showcased the joint solution at UNITI expo 2026 in Stuttgart.
Scale indicators20 records
Recent moves7 records
Expansion highlights6 records
Skippify competitors and assessment
Company assessmentBroad incumbents
- Four Winds Interactive (Poppulo): Large workplace and digital signage platform following the FWI acquisition. Competes with Skippify in the digital signage / multi-location screen management category.
- PPDS (Philips Professional Displays): Professional display and signage hardware vendor serving retail, hospitality, and food service. Comparable to Skippify across its LED, menuboard, and digital signage product lines, particularly in the European market.
- Diebold Nixdorf: Global provider of POS and self-service kiosk hardware and software for retail and banking. Comparable to Skippify on the kiosk and POS integration layers, though at much larger scale.
- STRATACACHE: Global digital signage, retail media, and in-store experience platform with a much broader portfolio. Operates the Scala platform and competes broadly with Skippify in multi-location retail and QSR.
Direct peers
- Scala (by Stratacache): Enterprise digital signage software platform used by retail, QSR, and convenience operators globally. Directly comparable to Skippify Suite as a centralized content management and screen orchestration platform for multi-location networks.
- Elo Touch Solutions: Major manufacturer of interactive touchscreens and self-service kiosks for retail, hospitality, and QSR. Directly comparable to Skippify's Orderkiosk hardware and self-ordering experiences.
- YCD Multimedia: Digital signage and in-store experience software provider for retail and hospitality. Closely comparable to Skippify Suite in feature set and customer base.
- Reflect Systems: Digital signage and retail media network operator serving enterprise retailers. Comparable to Skippify's combined signage + retail media proposition for multi-location brands.
- BrightSign: Leading digital signage media player and networked media hardware vendor. Comparable to Skippify on the hardware orchestration layer that drives its LED, signage, and kiosk deployments.
- Ses-imagotag / VusionGroup: European leader in electronic shelf labels and connected retail IoT. Directly comparable to Skippify's ESL offering and competes in the same shelf-edge digital transition that Skippify addresses via its Solum partnership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Skippify social profiles
Digital presenceSkippify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skippify leadership team
Management profileNumber of profiles
Profiles1 record
Skippify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skippify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skippify
What does Skippify do?
Skippify provides integrated in-store digital infrastructure for multi-location consumer brands, including self-ordering kiosks (Orderkiosk), digital menu boards, digital signage, electronic shelf labels (ESL), and LED display systems. All hardware is centrally managed through the Skippify Suite, a proprietary cloud platform that enables remote content scheduling, device monitoring, and updates across an entire chain footprint.
Is Skippify a public or private company?
Skippify is a private company. It is classified as unknown and is currently operating.
When was Skippify founded?
Skippify was founded in 2014.
Where is Skippify based?
Skippify is headquartered in Zaltbommel, Netherlands, in the Europe region.
How does Skippify make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are software Licenses and Subscriptions, managed Signage Services, content Creation Services and installation and Support Services.
Who are Skippify's main competitors?
Broad incumbents on record are Four Winds Interactive (Poppulo), PPDS (Philips Professional Displays), Diebold Nixdorf and STRATACACHE. Direct peers are Scala (by Stratacache), Elo Touch Solutions, YCD Multimedia, Reflect Systems, BrightSign and Ses-imagotag / VusionGroup.
Does Skippify have an API?
Yes. Open API integration with ERP and POS systems for Electronic Shelf Labels. The ESL system supports open API connection with ERP and cash register systems, enabling automatic synchronization of prices and assortment changes. Additional integrations include POS systems (MplusKassa, OrderGo, Unitouch, Lodder) and payment solutions (Adyen, Worldline, Extendas) for the order kiosk product line.
What industry is Skippify in?
Skippify's product category is Commercial Digital Signage Hardware. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 51821 and its SIC code is 7373.