woman's

What woman's does

woman's (ウーマンズ), operated by Double Collection Co., Ltd. (株式会社ダブルコレクション), is a Tokyo-based specialized publisher focused exclusively on the women's healthcare industry in Japan. Founded in 2008 and led by Representative Director Abe Erina (阿部エリナ), the company operates as a content, data, and events platform serving enterprises, government entities, and academics working in femtech, gendered health, and women's health-adjacent consumer products. Its product surface spans a flagship B2B media property (woman's Labo), proprietary longitudinal consumer data ("Women's Life Log Data" collected since 2009 from women aged 20-70), annual market reports used by 2,400+ businesses, recurring industry events including FEMTECH ZONE and Gendered Innovation EXPO, peer learning communities (woman's Meetup!), and dedicated B2B marketing support (woman's BtoB).

The company monetizes through a diversified publisher-and-services model: subscription/access fees for its annual market report, sponsored editorial coverage in woman's Labo, ticket and sponsorship revenue from proprietary events (including co-located exhibitions such as the FEMTECH ZONE at Tokyo Big Sight), paid consulting engagements with corporates and government bodies, and bespoke B2B marketing programs delivered through woman's BtoB. Named institutional clients include Daiichi Sankyo, Astellas, Eisai, Chugai, Kobayashi Pharmaceutical, Aisei Pharmacy, Welcia, Shiseido, Unicharm, Fancl, SOMPO Himawari Life, Omron Healthcare, Dentsu, Hakuhodo, Tokushima Prefecture, Mitsui Fudosan, and NTT Docomo. Operations appear bootstrapped, founder-owned, and concentrated in the Kanto region of Japan, with no disclosed outside funding, M&A activity, or headcount figures.

Name

woman's

Legal name

(株)ダブルコレクション (Double Collection Co., Ltd.)

Website

https://womans-jp.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

woman's (ウーマンズ) is a Tokyo-based, bootstrapped specialized B2B publisher serving Japan's women's healthcare industry, operating media, proprietary longitudinal consumer data, annual market reports, industry events, and B2B marketing services for enterprise clients.

Ownership category

akta.pro rank

Product category

Women's Healthcare Industry Media and Marketing Services

NAICS

Periodical Publishers (513120), Marketing Research and Public Opinion Polling (541910)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYMPAJAEAD

Health, Fitness & Wellness Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• Women's healthcare publishing
• Healthcare market research
• B2B marketing services
• Industry events management
• Consulting services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: BtoC operator support including marketing strategy development, product/service development support, facility/store development support, research services, and business training programs.
2. Event Planning and Management: BtoB and BtoC event planning, operation support, and co-hosted events for women's healthcare sector. Includes company-hosted 'woman's Meetup!' open community study sessions.
3. Healthcare Market Reports: Sale of women's healthcare market reports. The annual market trend forecast is reported to be used by approximately 2,400 businesses annually.
4. BtoB Marketing and Promotion Services: Advertising placement in business media, newsletter-based advertising delivery, conference sponsorship, joint 2-company events, and joint report publication through 'woman's BtoB' service.
5. Business Media Operations: Operation of women's healthcare business media 'woman's Labo' providing industry news, trends, and analysis. Generates revenue through advertising and sponsored content.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

woman's (ウーマンズ) operates a women's healthcare industry-specialized publishing and services platform that delivers industry news and analysis through the woman's Labo business media, sells annual market trend forecast reports, provides B2B marketing/promotion support via the woman's BtoB service, and runs consulting, event planning, and large-scale exhibitions such as FEMTECH ZONE and the Gendered Innovation EXPO. The portfolio is underpinned by more than a decade of proprietary life-log data on women aged 20-70 and a nationwide industry-government-academia healthcare network.

Product overview

woman's (ウーマンズ) is a women's healthcare industry specialized publisher offering a portfolio of integrated services: the core business media platform 'ウーマンズラボ' for industry news and analysis; 'Healthcare Market Reports' for annual trend forecasting; 'woman's BtoB' for marketing and PR support services; 'ウーマンズ・ミートアップ！' for professional networking and education; and large-scale expo events including 'ジェンダード・イノベーションEXPO' and 'FEMTECH ZONE'. The company also provides consulting, event planning, and industry-specific services built on over 10 years of women's healthcare market expertise and a nationwide industry-government-academia network.

Differentiator

Problem solved

Functional benefit

Brands

• woman's Labo (ウーマンズラボ): Women's healthcare-focused business media platform
• woman's BtoB
• FEMTECH ZONE
• Gendered Innovation EXPO
• woman's Meetup! (ウーマンズ・ミートアップ)

Products and services

• ウーマンズラボ (woman's Labo) Business Media Women's healthcare-specialized business media platform delivering industry news, market trends, corporate case studies, consumer trends, technology, and research/statistics to healthcare business professionals in Japan.
• woman's BtoB Marketing Support Service BtoB marketing and promotion service offering advertising placement on woman's business media, newsletter-based advertising delivery, speaking and sponsorship opportunities at woman's conferences and study groups, co-hosted events, and co-published reports for healthcare industry businesses.
• Women's Healthcare Market Trend Forecast Reports Annual women's healthcare market trend forecast reports used by approximately 2,400 businesses per year as a reference for product/service development, business development, and PR strategy.
• ウーマンズ・ミートアップ！ (woman's Meetup!) Regularly held open-community study group for women's healthcare business professionals across manufacturers, distributors, advertising agencies, think tanks, consultancies, trading companies, media, healthcare/care, industry bodies, and government.
• Women's Healthcare Consulting Services Custom consulting for BtoC women's healthcare operators covering marketing strategy development, product/service development support, facility and store development support, research, business training, and study group facilitation.
• BtoB and BtoC Event Planning Services Planning, management, and operation of BtoB and BtoC events on women's healthcare themes, including tie-up (co-hosted) events with partner companies and organizations.
• ジェンダード・イノベーションEXPO (Gendered Innovation EXPO) Large-scale expo held at Tokyo Big Sight showcasing gendered innovation in healthcare, featuring exhibitions and conferences for industry professionals.
• FEMTECH ZONE Specialized femtech exhibition zone at Tokyo Big Sight showcasing women's healthcare technologies and innovations.

Quantifiable outcome

• Approximately 2,400 businesses use the annual women's healthcare market forecast annually

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Others

• Mintel: Global market research firm publishing consumer and health/wellness category reports and trend forecasts — comparable as a competitor for healthcare market report budgets and trend-forecasting customers.
• IQVIA: Global healthcare data, analytics, and market research firm serving pharma clients — comparable as a potential deep-pocketed entrant that already sells women's health insights and could compete for enterprise consulting and research budgets.
• Euromonitor International: Global market research provider with extensive health and consumer wellness reports — an adjacent competitor in syndicated women's health and beauty market intelligence.
• Roland Berger: Global management consulting firm with dedicated healthcare and consumer goods practices serving Japanese pharma and consumer clients — adjacent competitor for the consulting and strategic advisory work that woman's provides.

Direct peers

• MedPeer: Japanese doctor community platform that sells physician insights and marketing solutions to pharmaceutical and consumer health companies — a direct structural peer for monetizing a specialized healthcare professional network.
• M3, Inc. Japanese healthcare-focused B2B media and platform operator (m3.com, MDLinx) monetizing physician and industry audiences via advertising, market research, and events — closely comparable to woman's healthcare B2B media plus events model.
• CareNet, Inc. Japanese medical news and continuing education site for healthcare professionals, monetized via pharmaceutical advertising and market research — analogous to woman's Labo as a vertical B2B media platform serving healthcare buyers.
• AnswersNews: Japanese pharma-and-healthcare industry B2B news media targeting pharmaceutical marketers, with adjacent market research and events offerings — comparable in audience and monetization to woman's women's healthcare B2B media.

Emerging players

• Welby, Inc. Japanese health management platform for patients with chronic conditions, including women's health; an emerging player building a consumer healthcare data and media asset that overlaps with woman's B2C information and data focus.

Broad incumbents

• Nikkei BP (Nikkei Medical, Nikkei Health): Major Japanese B2B publisher covering healthcare among many industries via titles such as Nikkei Medical and Nikkei Health — a broad incumbent that competes for healthcare marketing budgets and could expand into the women's healthcare niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/womansjp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about woman's