What PROXIMO 3 LTD does

PROXIMO 3 LTD is a privately held UK consultancy founded in 2020, headquartered in London at Crown House, 27 Old Gloucester Street, with a Microsoft Certified Training academy in Perth. The firm specialises in Microsoft Dynamics 365 and Power Platform implementation, customisation, and training, covering Customer Service, Field Service, Sales, and Customer Insights – Journeys modules alongside Power Apps, Power Automate, Power BI, Power Pages, and Power Virtual Agents. Its delivery bench is anchored by five Microsoft MVPs (Andrew Bibby, Mark Christie, Alison Mulligan, Iain Connolly, Joe Griffin, Malin Martnes) and Microsoft Certified Trainers (Feridun Kadir since 2011 MVP tenure, Juan Bravo Vargas, Malin Martnes), with the firm claiming 40+ years of combined industry experience.

The business operates as a professional services consultancy with project-based, multi-year contract pricing and a self-service online quote form, supplemented by Microsoft Certified Training delivered through the Perth academy. Revenue streams span Dynamics 365 implementation, Power Platform customisation, instructor-led Microsoft training, and — since 2024 — subscription-based sports management products (Power Sports Sponsorship Management and Power Sports Team Management) built on the Power Platform and targeted at sports clubs. Named enterprise customers include Caledonia Gladiators, Glasgow Clan, Golden Charter, Club Vita, and an unnamed global air filtration leader, spanning sports, financial services, fire safety, air filtration, and education verticals.

The firm's go-to-market combines direct enterprise field sales with Microsoft Partner referral/co-sell flows, supported by an extensive community engagement programme across UK D365UG, Scottish Summit, Microsoft Build, Directions EMEA, and Nordic Summit, and sports sponsorships with St Johnstone FC, Glasgow Clan, Caledonia Gladiators, Edinburgh Capitals, and Jeanfield Swifts FC. Distribution is primarily UK-focused with documented international delivery into Norway (2022).

Name

PROXIMO 3 LTD

Legal name

PROXIMO 3 LTD

Website

https://proximo3.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

PROXIMO 3 LTD is a UK-based Microsoft Dynamics 365 and Power Platform consultancy serving enterprise clients with implementation, customisation, and certified training services, plus proprietary Power Sports management products for sports clubs.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Microsoft Dynamics 365 Implementation and Consultancy Services: Professional services revenue generated from implementing, customising, and consulting on Microsoft Dynamics 365 solutions including Customer Insights – Journeys, Customer Service, Field Service, and Sales modules.
2. Power Platform Services: Revenue from Power Platform implementation including Power Apps, Power Automate, Power BI, Power Pages, and Power Virtual Agents custom development and integration services.
3. Microsoft Certified Training: Instructor-led training services delivered by Microsoft Certified Trainers (MCTs) on Microsoft Official Courseware for Dynamics 365 and Power Platform certifications, including custom training packages and consultancy skills courses.
4. Sports Management Software (Power Sports): Sale of pre-built sports-specific solutions (Power Sports Sponsorship and Power Sports Team Management) as standalone products or integrated solutions for sports clubs and organisations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Proximo 3 is a UK-based Microsoft partner that delivers consulting, implementation, customisation, and training services for Microsoft Dynamics 365 and the Power Platform. The company also sells two proprietary sports management products — Power Sports Sponsorship Management and Power Sports Team Management — built natively on the Microsoft Power Platform for sports clubs and professional teams.

Product overview

PROXIMO 3 LTD is a Microsoft Dynamics 365 and Power Platform consultancy that offers a portfolio of implementation services, training, and specialised sports management software. Their core offerings span the Microsoft Dynamics 365 suite (Customer Service, Field Service, Sales, Customer Insights – Journeys) and Power Platform tools (Power Apps, Power Automate, Power BI, Power Pages, Power Virtual Agents). Additionally, they have developed two sports-specific products built on the Power Platform: Power Sports Sponsorship Management for managing sponsorship operations, contracts, and billing; and Power Sports Team Management for managing player information, contracts, visas, and registrations. Their services include Azure DevOps customisation and Microsoft Certified Training delivered by their team of MVPs and MCTs.

Differentiator

Problem solved

Functional benefit

Brands

• Power Sports Management: A sports management solution platform offering Power Sports Sponsorship and Power Sports Team Management products for sports clubs.
• Power Sports Sponsorship
• Power Sports Team Management

Products and services

• Microsoft Dynamics 365 Implementation Services Consultancy services for implementing, customising, and optimising Microsoft Dynamics 365 solutions across Customer Service, Field Service, Sales, and Customer Insights – Journeys modules for medium to large enterprises.
• Microsoft Power Platform Implementation Services Consultancy and custom development services for Microsoft Power Platform tools (Power Apps, Power Automate, Power BI, Power Pages, Power Virtual Agents) including integration and automation across enterprise systems.
• Microsoft Azure DevOps Customisation Services Tailored Azure DevOps implementation including custom work item lifecycles, task types (Design, Build, Test), and dashboard configurations to transform Azure DevOps from a tracking tool into a structured delivery engine.
• Microsoft Certified Training Instructor-led training delivered by Microsoft Certified Trainers (MCTs) and Microsoft Most Valuable Professionals (MVPs) on Microsoft Official Courseware for Dynamics 365 and Power Platform certifications, including custom consultancy training courses. Delivered at Proximo 3's Perth training centre or online.
• Power Sports Sponsorship Management Sports club management software built on Microsoft Power Platform that enables clubs to streamline sponsorship operations, track sales and activities, manage sponsorship agreements, and automate billing across multiple seasons.
• Power Sports Team Management Sports club management software built on Microsoft Power Platform that allows clubs to profile, log, and store key player information including contracts, visas, and registration details in a secure centralised system with self-serve portals.

Quantifiable outcome

• 346% ROI for organisations using Microsoft Dynamics 365 Field Service (Forrester 2023 research)
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationProximo 3 is a Microsoft Partner specialising in Microsoft Dynamics 365 and Power Platform. The company employs multiple Microsoft MVPs (Most Valuable Professionals) and Microsoft Certified Trainers (MCTs) who maintain active connections with Microsoft product teams and the broader Microsoft community. Their partnership enables access to Microsoft resources, training, product roadmaps, and referral opportunities for joint customer engagements.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HSO: Global Microsoft Dynamics 365 partner with deep implementation and managed services capabilities, including industry-specific solutions. Directly comparable to Proximo 3 as a Dynamics 365 specialist with similar business model and vertical focus.
• sa.global: Global Microsoft Dynamics partner with vertical-focused solutions and implementation services. Comparable boutique-to-mid-tier Dynamics partner with industry-specific IP and Microsoft-aligned go-to-market.
• Rand Group: Microsoft Dynamics 365 and Power Platform partner focused on ERP, CRM, and business intelligence implementations. Comparable mid-market Dynamics partner with similar implementation-focused offerings and Power Platform expertise.
• Velosio: US-based Microsoft Dynamics 365 Gold Partner providing implementation, upgrade, and support services. Closely comparable mid-market Dynamics partner with a similar business model and customer profile.
• Sikich: US professional services firm with a strong Microsoft Dynamics 365 practice alongside other ERP and cloud services. Comparable as a mid-tier Dynamics partner with vertical industry focus and similar services-led revenue model.

Broad incumbents

• Accenture: Largest global consultancy with extensive Microsoft Dynamics 365 capabilities and direct Microsoft partnership. Represents the upper-tier competitor with very different scale but competing for the same Microsoft ecosystem wallet.
• Avanade: Joint venture between Accenture and Microsoft, Avanade is the largest Microsoft-focused consultancy globally. Offers Dynamics 365 and Power Platform implementation services across all modules - the dominant incumbent against which Proximo 3 competes for enterprise Dynamics engagements.
• Capgemini: Global IT services firm with a significant Microsoft Dynamics 365 practice, competing for large enterprise Dynamics deployments. Larger, broader competitor but overlaps materially on Dynamics 365 implementation services.
• KPMG: Big 4 professional services firm with a Microsoft Dynamics 365 implementation practice. Comparable as an enterprise-grade Microsoft partner but at much larger scale and broader service portfolio.

Emerging players

• Teamworks: Sports operations and athlete management platform serving professional and collegiate sports organisations. Comparable to Proximo 3's Power Sports Team Management offering in the sports team management software space, representing a more established competitor in the same niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Proximo_3
• YouTubeyoutube.com/channel/UCRH9RywrfWwT9Jp07NiORkw
• Facebookfacebook.com/Proximo3Ltd
• LinkedInlinkedin.com/company/proximo3
• Instagraminstagram.com/proximo.3

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROXIMO 3 LTD