Rand Group
Rand Group is a US-based ERP and CRM consulting firm specializing in Microsoft Dynamics 365, Oracle NetSuite, and Sage implementations for mid-market and enterprise clients across manufacturing, oil & gas, healthcare, distribution, and professional services verticals.
- Company typePrivate
- Founded2003
- HeadquartersHouston, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Rand Group does
Rand Group (The Rand Group, LLC) is a privately held US-based ERP and CRM consulting and implementation firm founded in 2003 and headquartered in Houston, Texas, with 85 US-based consultants operating across 20 North American offices. The firm specializes in implementing, customizing, and supporting three principal mid-market and enterprise software ecosystems — Microsoft Dynamics 365 (Finance & Operations, Business Central, Sales, Field Service, Project Operations, Customer Service, Customer Insights), Oracle NetSuite (ERP, CRM, SuiteProjects, SuitePeople, SuiteCommerce, SuiteSuccess, MRP), and Sage (Intacct, Sage 100, Sage CRM) — and complements these platforms with proprietary add-on applications for Dynamics 365 Business Central, notably EDI 365 (electronic data interchange automation supporting 810/820/830/846/850/855/856/861/944 transaction sets), Supply Chain Accelerator, Inbound Container Handling, and Landed Cost Validator. Its service portfolio spans evaluation and selection, implementation and migration, reporting and analytics, software engineering, AI & machine learning integration, cloud services, rescue/recovery of failed implementations, digital marketing, and user adoption support, with named outcomes including 80% efficiency gains, 90% order-entry automation, and invoice processing compressed from weeks to hours.
The firm targets mid-market and enterprise customers across verticalized practices — Manufacturing, Construction & Real Estate, Oil & Gas, Distribution & Logistics, Professional Services, Healthcare & Life Sciences, Food & Beverage, and Nonprofit — with Oil & Gas, Manufacturing, Distribution, Professional Services, and Healthcare flagged as primary segments. Its GTM is enterprise field sales combined with vendor partner referrals (Microsoft, Oracle NetSuite, Sage) and content-driven demand generation, supported by 750+ active clients, 90% retention, and over 2,500 cumulative successful engagements. Differentiators include multi-platform expertise, a dedicated failed-implementation rescue practice (over 60% of clients arrive after failed deployments elsewhere), a claimed 100% implementation success rate, and Microsoft Americas Partner of the Year 2025 recognition.
Revenue is generated through three primary streams: (1) professional services from ERP/CRM implementation and consulting (standard engagements $25K–$250K, complex Dynamics 365 Finance & Operations deployments exceeding $1M); (2) subscription referral/resale commissions from Microsoft Dynamics 365 licensing ($8–$300 per user per month); and (3) recurring managed services and post-implementation support from the existing 750+ client base. Beyond traditional consulting, Rand Group has begun to expand into adjacent revenue lines, notably an exclusive multi-unit franchise development agreement with OAKBERRY for nearly 100 Texas locations starting in 2026, and a consolidating brand strategy that will subsume subsidiary MicroAccounting (a Sage Diamond Partner) under the Rand Group name by 2026.
Rand Group firmographics
Firmographics- Name
- Rand Group
- Legal name
- The Rand Group, LLC
- Website
- https://randgroup.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rand Group is a US-based ERP and CRM consulting firm specializing in Microsoft Dynamics 365, Oracle NetSuite, and Sage implementations for mid-market and enterprise clients across manufacturing, oil & gas, healthcare, distribution, and professional services verticals.
- Ownership category
- akta.pro rank
Where Rand Group is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices20 records
Markets served
Rand Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- ERP/CRM Implementation & Consulting Services: Rand Group's primary revenue stream is professional services revenue derived from ERP and CRM consulting, system implementation, customization, migration, and rescue/recovery services. As a certified Microsoft, Oracle NetSuite, and Sage partner, the company bills for discovery, configuration, development, testing, training, and go-live support. Implementation engagements typically range from $25,000 to $250,000 for standard deployments, with Dynamics 365 Finance & Operations implementations potentially exceeding $1,000,000 for complex enterprise configurations.
- Microsoft Dynamics 365 Licensing (Referral/Resale): As a Microsoft certified partner, Rand Group facilitates customer purchases of Microsoft Dynamics 365 subscriptions (ranging from $8 to $300 per user per month), generating referral or resale commissions from Microsoft. This is a supporting revenue stream tied to implementation engagements.
- Ongoing Support & Managed Services: Rand Group provides post-implementation support services, including troubleshooting, optimization, user training, and change management, generating recurring support revenue from its existing client base of 750+ clients with 90% retention rate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Dynamics 365 per-user license types (User, Team Member, Device) |
| Other | Multi-year contract | Standard ERP Implementation |
| Other | Multi-year contract | Complex Enterprise Implementation (Finance & Operations) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Rand Group product offering
Product offeringCore offering
Rand Group is a multi-platform ERP and CRM consulting and implementation firm that helps mid-market and enterprise organizations select, deploy, customize, and support enterprise software from Microsoft (Dynamics 365, Power Platform), Oracle NetSuite, and Sage. The firm also develops proprietary add-on applications for Microsoft Dynamics 365 Business Central (EDI 365, Supply Chain Accelerator, Inbound Container Handling, Landed Cost Validator) and provides rescue/recovery services for failed implementations across North America.
Product overview
Rand Group is a technology consulting and ERP/CRM implementation services firm — not a product vendor — that specializes in implementing, customizing, and supporting third-party enterprise software platforms. Their portfolio is organized around implementing core ERP platforms (Microsoft Dynamics 365 Finance & Operations, Dynamics 365 Business Central, Oracle NetSuite ERP, Sage Intacct, Sage 100, and legacy Dynamics GP/Nav/AX), CRM platforms (Dynamics 365 Sales/Field Service/Customer Service/Customer Insights, NetSuite CRM, Sage CRM), and reporting/analytics tools (Jet Reports, Jet Analytics, Power BI, Solver Suite, Microsoft Copilot, Power Apps, Power Automate). These platforms are complemented by Rand Group's own proprietary add-on applications for Microsoft Dynamics 365 Business Central — including EDI 365 (electronic data interchange automation), Supply Chain Accelerator, Inbound Container Handling, and Landed Cost Validator — which extend the native capabilities of the Business Central ERP. Solutions span Equipment Management, Warehouse Management, Procurement, Demand Planning & Forecasting, Professional Services Automation (Time & Expense Management, Project Financials, Resource Allocation), and Digital Selling. Implementation and rescue services (including failed implementation recovery) and Cloud Services round out the offerings.
Differentiator
Problem solved
Functional benefit
Brands
- EDI 365: Rand Group's proprietary electronic data interchange (EDI) solution built specifically for Microsoft Dynamics 365 Business Central, helping manufacturers, distributors, and supply chain organizations automate document exchange with trading partners.
Products and services
- ERP Implementation Services End-to-end implementation services for ERP systems including Microsoft Dynamics 365 Finance & Operations, Dynamics 365 Business Central, NetSuite, Sage Intacct, and Sage 100, delivered to mid-market and enterprise organizations across manufacturing, distribution, oil & gas, healthcare, and professional services verticals.
- CRM Implementation Services CRM implementation, customization, and deployment services across Microsoft Dynamics 365 and Oracle NetSuite CRM platforms for sales, customer service, and field service operations.
- ERP Rescue and Recovery Services Specialized services to assess, recover, and complete failed or stalled ERP and CRM implementations, including implementation health checks, failed implementation recovery, and ROI improvement for organizations that have had unsuccessful rollouts with other providers.
- Cloud Services Cloud migration, hybrid cloud solutions, infrastructure as a service, and cloud hosting and storage services supporting ERP and CRM deployments on Microsoft Azure.
- Custom Software Engineering Services Custom application development, integrations, automation, AI & machine learning, and ERP/CRM customization services to extend the functionality of Microsoft, NetSuite, and Sage platforms.
- Reporting and Analytics Services Data warehouse, reporting, data visualization, and planning services using Power BI, Jet Reports, Jet Analytics, and Solver Suite to deliver real-time visibility and analytics across ERP environments.
- Evaluation and Selection Services
Quantifiable outcome
- 80% efficiency gain in field operations after Dynamics 365 Field Service implementation (Conquest Completion Services)
- +5 more outcomes
Companies that use Rand Group
Customer profileNamed customers8 records
Segments10 records
Ideal customer profiles2 records
Rand Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability8 records
Feature4 records
Rand Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- OAKBERRY (Oakberry)coreOAKBERRY, a global açaí and smoothies brand headquartered in Brazil, signed a development agreement with Rand Group for exclusive multi-unit franchise development in Texas. Rand Group will develop nearly 100 OAKBERRY store locations across Houston, Austin, and Dallas starting in 2026. This is the company's largest multi-unit development deal in the U.S. OAKBERRY raised $67 million in Series C funding last year specifically to finance its U.S. expansion. The agreement brings OAKBERRY's total U.S. development pipeline to over 250 planned locations.
- MicroAccounting (A Rand Group Company)coreMicroAccounting is a Rand Group company that operates as a Sage Diamond Partner. The company specializes in Sage ERP solutions and has been recognized for top performance and customer satisfaction. MicroAccounting is in the process of rebranding under the Rand Group name by 2026, consolidating all operations under the unified Rand Group brand.
- MicrosoftflagshipRand Group is a certified Microsoft Solutions Partner with deep expertise in Microsoft Dynamics 365 (Finance & Operations, Business Central, Sales, Field Service, Project Operations, Customer Service, Customer Insights), Power Platform (Power BI, Power Apps, Power Automate), Azure, and Microsoft 365. The company has been recognized as Microsoft Americas Partner of the Year 2025 and develops proprietary applications (EDI 365, Supply Chain Accelerator) for the Microsoft Dynamics ecosystem. The partnership generates the majority of Rand Group's implementation revenue.
- Oracle NetSuitecoreRand Group is an Oracle NetSuite Partner offering NetSuite ERP, CRM, SuiteProjects, SuitePeople, SuiteCommerce, SuiteSuccess, and SuiteAnalytics implementation, customization, and support services. The partnership includes a 3-week pilot program, 3-day roadmap workshop, and full implementation lifecycle services. Rand Group has deep NetSuite expertise spanning supply chain operations, project operations, and manufacturing.
- SagecoreRand Group (through MicroAccounting, a Rand Group company) is a Sage Diamond Partner, offering Sage Intacct, Sage 100, and Sage CRM implementation and consulting services. MicroAccounting has earned Sage Diamond Partner status multiple consecutive years and plans to rebrand under the Rand Group name by 2026.
- WebSan Solutions (A Rand Group Company)minorWebSan Solutions is a Rand Group company focused on the Microsoft Dynamics community. Natalie Williams, Marketing Manager at WebSan Solutions, represents Rand Group in marketing and content initiatives for the Microsoft Dynamics ecosystem.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Rand Group competitors and assessment
Company assessmentDirect peers
- Net at Work: Net at Work is a Sage and NetSuite partner offering ERP, CRM, and HR/payroll consulting, with a similar mid-market and vertical focus. The firm is a relevant comparable for Rand Group's Sage Intacct and NetSuite practices.
- JourneyTeam: JourneyTeam is a Microsoft Dynamics 365 and Power Platform partner that provides ERP, CRM, and field service implementations. It is a direct competitor to Rand Group in Dynamics-centric mid-market deals, particularly in distribution and field service.
- Velosio: Velosio is a Microsoft Dynamics and NetSuite solution provider focused on mid-market and enterprise implementations. Its product-line breadth and add-on ecosystem directly overlap with Rand Group's Dynamics 365, Business Central, and NetSuite practices.
- Sikich: Sikich is a mid-market professional services firm that, like Rand Group, implements and supports Microsoft Dynamics 365, NetSuite, and Sage solutions across industries. The two firms compete head-to-head for many of the same mid-market ERP projects and have similar vertical specializations.
- Western Computer: Western Computer is a long-standing Microsoft Dynamics partner delivering ERP implementations, add-ons, and ISV solutions. It competes with Rand Group on Dynamics 365 Business Central and F&O deployments, including proprietary extensions.
Broad incumbents
- Baker Tilly: Baker Tilly operates a sizeable ERP and digital transformation practice spanning Microsoft, NetSuite, and Sage. It pursues the same mid-market and enterprise ERP implementation deals as Rand Group, with a broader advisory portfolio.
- RSM US: RSM US is a large accounting and consulting firm whose Microsoft Dynamics and NetSuite practices compete for the same mid-market ERP engagements as Rand Group, but at much greater scale and brand reach.
- Crowe: Crowe provides consulting and ERP implementation services across Microsoft Dynamics, NetSuite, and Sage for middle-market clients. It is a comparable broad incumbent competing for the same buyer profiles as Rand Group.
- BDO USA: BDO USA's technology advisory practice includes Microsoft Dynamics, NetSuite, and Sage implementations targeting mid-market organizations. It is a broader incumbent competitor to Rand Group's vertical consulting model.
Emerging players
- Arbela Technologies: Arbela Technologies is a Microsoft Dynamics and Azure-focused consultancy with deep ERP and supply chain expertise. It overlaps with Rand Group in vertical ERP implementations, particularly for manufacturing and distribution clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rand Group social profiles
Digital presenceRand Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rand Group leadership team
Management profileNumber of profiles
Profiles6 records
Rand Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rand Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rand Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rand Group
What does Rand Group do?
Rand Group is a multi-platform ERP and CRM consulting and implementation firm that helps mid-market and enterprise organizations select, deploy, customize, and support enterprise software from Microsoft (Dynamics 365, Power Platform), Oracle NetSuite, and Sage. The firm also develops proprietary add-on applications for Microsoft Dynamics 365 Business Central (EDI 365, Supply Chain Accelerator, Inbound Container Handling, Landed Cost Validator) and provides rescue/recovery services for failed implementations across North America.
Is Rand Group a public or private company?
Rand Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rand Group founded?
Rand Group was founded in 2003. It employs 51 to 100 people.
Where is Rand Group based?
Rand Group is headquartered in Houston, United States, in the North America region.
How does Rand Group make money?
Three revenue lines are on record. ERP/CRM Implementation & Consulting Services are the primary driver. The others are microsoft Dynamics 365 Licensing (Referral/Resale) and ongoing Support & Managed Services.
Who are Rand Group's main competitors?
Direct peers on record are Net at Work, JourneyTeam, Velosio, Sikich and Western Computer. Broad incumbents are Baker Tilly, RSM US, Crowe and BDO USA. Arbela Technologies is listed as an emerging player.
Does Rand Group have an API?
No public API is recorded for Rand Group.