MAMAKIDO LTD

What MAMAKIDO LTD does

MAMAKIDO LTD (DBA Mamakido) operates a direct-to-consumer e-commerce platform distributing premium baby care products to parents and caregivers of infants and young children in Turkey. The business is anchored by an authorized retail partnership with BIBS, a Danish manufacturer of pacifiers, baby bottles, bibs, and related accessories, with secondary distribution arrangements for Kidful (pacifier clips and boxes) and Tikiri (organic rubber teething and bath toys). The product catalog spans nine BIBS sub-collections (Colour, Boheme, De Lux, Supreme, Couture, Try It Box, Studio, BIBS X Liberty, Glow) plus feeding products, teething toys, and accessories, with stated compliance to European safety standards (EN71-3, EN 12586) and BPA-/phthalate-free material claims.

The platform is built on Shopify, with all commerce conducted online via mamakido.com.tr in Turkish language and Turkish Lira pricing ranging from approximately 350 TL to over 2,200 TL per item, supported by an email newsletter signup and a content blog as marketing channels. Revenue is generated through one-time retail product sales with no subscription, contract, or recurring component. Free shipping is offered on orders exceeding 850 TL, and products are commonly displayed at approximately 20% promotional discounts off listed retail prices. The customer segment is horizontal, targeting Turkish parents of newborns through 36-month-olds seeking safe, natural-material, design-led baby products.

The company is privately held with 1-10 employees, was founded in 2024, and is registered in the United Kingdom while operating commercially in Turkey. No funding rounds, acquisitions, leadership disclosures, or financial metrics are publicly available. Mamakido is, in effect, a single-country, single-channel brand-distribution e-commerce business whose economics are tightly coupled to the continued authorization of BIBS and the broader premium Scandinavian brand portfolio it curates.

Name

MAMAKIDO LTD

Legal name

MAMAKIDO LTD

Website

https://mamakido.com.tr

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

MAMAKIDO LTD (Mamakido) is a Turkish direct-to-consumer e-commerce retailer authorized to distribute premium Scandinavian baby care brands (BIBS, Kidful, Tikiri) — pacifiers, bottles, bibs, and teething toys — to Turkish parents of infants through a Shopify storefront.

Ownership category

akta.pro rank

Product category

Baby Care Retail E-commerce

NAICS

Health and Personal Care Retailers (456), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Baby, Kids & Maternity Online Retailers (CRAFADAI)

Keywords

• Baby care products
• Infant pacifier retail
• Baby feeding accessories
• Organic teething toys
• Mother and baby e-commerce

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Retail Product Sales: One-time purchase retail model selling baby care products including pacifiers, bottles, and accessories through e-commerce. Products are sold at fixed retail prices with occasional discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

MAMAKIDO LTD operates a Shopify-based e-commerce store at mamakido.com.tr selling premium baby care products to consumers in Turkey. The catalog centers on BIBS-brand pacifiers (Colour, Boheme, De Lux, Supreme, Couture, Studio, Glow, and BIBS X Liberty collections), complemented by glass and PP baby bottles, bottle nipples, bibs, pacifier clips and boxes, and organic rubber teething/bath toys from the Tikiri brand. Pricing is in Turkish Lira with free shipping on orders over 850 TL and typical 20% discounts.

Product overview

MAMAKIDO LTD operates as a Shopify-based e-commerce retailer specializing in premium baby care products, primarily distributing BIBS (a Danish pacifier and baby product brand) along with complementary brands Kidful and Tikiri. The product portfolio centers on pacifiers available in multiple sub-brands (Colour, Boheme, De Lux, Supreme, Couture, Studio, X Liberty, Glow) with various materials (natural rubber, silicone) and teat shapes (round, anatomical, symmetrical). The offering extends to feeding products including glass and PP baby bottles with various nipple types and flow rates, bibs (bandana and dinner styles), pacifier accessories (clips, boxes), and teething toys. The BIBS brand dominates the catalog, with Kidful providing pacifier clip alternatives and Tikiri offering organic rubber multi-function teething/bath toys. All products are free from BPA and phthalates as a stated safety commitment.

Differentiator

Problem solved

Functional benefit

Brands

• Mamakido: Primary retail brand operating the e-commerce platform mamakido.com.tr for baby care products in Turkey.

Products and services

• BIBS Pacifiers Premium Danish-brand pacifiers distributed by Mamakido in Turkey, available across multiple design collections (Colour, Boheme, De Lux, Supreme, Couture, Studio, Glow, BIBS X Liberty). Made from 100% natural rubber latex or silicone, with multiple nipple shapes (round, anatomical, symmetrical) and age-appropriate sizes (0-6 months, 6-18 months, 18+ months). Targets Turkish parents seeking safe, BPA-free, phthalate-free pacifiers with distinctive aesthetics. Priced 351-469 TL per unit; gift sets at 1,759-2,199 TL.
• BIBS Baby Bottles BIBS-branded baby bottles distributed by Mamakido, available in glass (120ml, 240ml) and polypropylene plastic (150ml, 270ml) variants, sold as complete sets with matching nipples. Designed for parents seeking premium feeding bottles from a recognized Scandinavian brand. Priced 391-959 TL.
• BIBS Baby Bottle Nipples Replacement nipples for BIBS baby bottles, available in slow, medium, and fast flow rates, in both natural rubber and silicone materials, sold as single or double packs. For Turkish parents using BIBS feeding systems who need replacement or age-progression teats.
• BIBS Pacifier Boxes Protective cases for hygienic storage and carrying of pacifiers. Distributed by Mamakido with BIBS branding and also available in BIBS X Liberty and BIBS X Moomin collaborations. For parents needing on-the-go pacifier hygiene. Priced 695-869 TL.
• BIBS Paci Braid Pacifier Clips Braided pacifier clips made from food-grade silicone for securing pacifiers to baby clothing. Distributed by Mamakido under the BIBS brand. For parents seeking to prevent pacifier loss. Priced 799-999 TL.
• BIBS Baby Bitie Teething Toys Teething toys made from natural rubber, designed to be flexible, durable, and to leave no tooth marks. EN71-3 European safety standard approved. Distributed by Mamakido as part of the BIBS product line. For babies in the teething phase.
• BIBS Bibs BIBS-branded bibs distributed by Mamakido in bandana style (for drool/spill catching, including Liberty fabric designs) and full-coverage dinner bib styles (for mealtime protection). For parents of teething and feeding-stage babies.
• Kidful Pacifier Clips Kidful-brand pacifier clips distributed by Mamakido in two styles: patented leather clips with EN 12586 certification in vegetable-dyed colors, and colorful bead-style clips produced to EN 12586 standards. For parents seeking non-BIBS branded premium pacifier clip alternatives.
• Tikiri Organic Rubber Teething Toys Tikiri-brand organic natural rubber toys distributed by Mamakido, functioning as teething toys, bath toys, and rattles (3-in-1). Available in animal shapes including Octopus, Turtle, Crocodile, Elephant, Puppy, Hippo, Giraffe, Horse, Lion, Dragon, and Cotton Candy Unicorn designs. For parents seeking natural-material multi-functional baby toys. Priced 1,119-1,399 TL.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• BIBS (Danish Baby Products Brand)coreChannel Partner/ Reseller/ DistributorMamakido is an authorized retailer/distributor of BIBS products in Turkey. BIBS is a Danish company specializing in premium baby pacifiers, bottles, and accessories. Products include Colour, Boheme, De Lux, Supreme, Couture, Studio collections, and the BIBS X Liberty collaboration.
• KidfulcoreChannel Partner/ Reseller/ DistributorMamakido distributes Kidful pacifier clips and pacifier boxes. Kidful products are certified to EN 12586 standards and are patented. Products include leather pacifier clips and bead pacifier clips in various colors.
• TikiriminorChannel Partner/ Reseller/ DistributorMamakido distributes Tikiri brand organic rubber teething toys and bath toys. Tikiri products are made from organic natural rubber and serve as teething toys and bath toys for babies.

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Philips Avent: Global incumbent in baby feeding and pacifier categories with widespread Turkish retail and online distribution. Competes with Mamakido across bottles, pacifiers, and accessories as a mass-market premium brand.
• Hepsiburada (Baby & Kids category): One of Turkey's leading general e-commerce marketplaces with a substantial baby and kids category that includes pacifiers, bottles, and care products. Competes with Mamakido on assortment breadth and delivery speed rather than curation.
• NUK: Established international baby care brand with strong presence in Turkish pharmacies and online channels. Competes directly with Mamakido in pacifiers, bottles, and soothers as an alternative premium European brand.
• Trendyol (Baby & Kids category): Largest Turkish e-commerce marketplace with a deep baby and kids assortment including international premium brands. A broad incumbent that can undercut specialty baby retailers on price and logistics scale.

Direct peers

• Ebebek: Turkey's largest specialty baby and maternity retailer, operating both an extensive online store and a large physical footprint. Directly comparable to Mamakido as a multi-category baby products e-commerce destination serving Turkish parents.
• MAM Baby: International baby products brand specializing in pacifiers, bottles, and teethers. Competes with Mamakido's BIBS-led assortment at the category level and operates its own DTC and retail distribution across Europe and Turkey.
• Anneshop: Online Turkish retailer focused on baby and maternity products. Overlaps with Mamakido in target customer (Turkish parents) and core categories (feeding, care, accessories) delivered via e-commerce.
• Bebishop: Turkish online-first specialty baby products retailer offering feeding, pacifier, and care products. Closely comparable to Mamakido as a curated baby e-commerce site operating in the same Turkish market.

Others

• Kidful: Manufacturer of patented, EN 12586-certified pacifier clips and boxes distributed by Mamakido in Turkey. Operates as a supplier relationship rather than a competing storefront.
• BIBS Denmark: Danish premium baby products brand whose pacifiers, bottles, and accessories make up the core of Mamakido's assortment. Functions as a supplier/brand partner rather than a direct competitor, but could enter Turkey directly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mamakido

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAMAKIDO LTD