MAXILLA MGS LIMITED
Maxilla MGS Limited is a UK-based custom sports mouthguard manufacturer selling direct-to-consumer via e-commerce. Using home dental impression kits and EVA polymer fabrication, the company serves athletes, sports teams, and parents across contact sports.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What MAXILLA MGS LIMITED does
Maxilla MGS Limited is a UK-based private company that designs, manufactures, and sells custom-fit sports mouthguards, primarily through a direct-to-consumer e-commerce channel. Founded in 2021 and headquartered in Stanmore, Middlesex (with a returns PO Box in Hemel Hempstead), the company targets athletes participating in contact and high-impact sports including rugby, boxing, MMA, hockey, football, and martial arts. Secondary customer segments include coaches and sports organizations placing bulk team orders, and parents purchasing protection for youth athletes. The company claims 15+ years of industry experience and a team of 50+ experts, alongside 150,000+ cumulative satisfied customers and a stated 99% satisfaction rate, though none of these claims are independently verified in the source material.
The product portfolio consists of three core SKUs, all precision-fabricated from high-impact EVA polymer using dental impressions provided by the customer: Custom-Fit Single (£75, single-color with free case), Custom-Fit 50/50 (£80, 12 two-tone color combinations plus logo/text personalization), and Custom-Fit Triple (£80, extra thickness for maximum impact absorption in high-contact sports, available in adult and junior sizes). The fulfillment workflow is a self-serve home impression kit: the customer orders online, receives the kit, takes their own dental mold, and returns it for fabrication. No patents, regulatory certifications, professional dental affiliations, or third-party endorsements are disclosed. Products are non-returnable once opened due to hygiene reasons.
The business model is pure one-time-purchase DTC with no subscription or recurring revenue component. Sales occur through a BigCommerce-hosted online storefront (maxillamgs.com) for individual consumers, supplemented by a dedicated phone-based sales channel for bulk/team orders handled by a named sales manager. Marketing relies on organic social media presence across five platforms (Facebook, Instagram, Twitter, Pinterest, TikTok), educational blog content on mouthguard care and sports safety, and the e-commerce site itself. The company has no disclosed institutional investors, no parent company, no subsidiaries, no M&A history, and no leadership team bios available in the source material. Operations are clearly active — the website is live with product pages, testimonials, and ordering functionality — but financial scale is not disclosed.
MAXILLA MGS LIMITED firmographics
Firmographics- Name
- MAXILLA MGS LIMITED
- Legal name
- MaXilla MGS Ltd
- Website
- https://maxillamgs.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- Maxilla MGS Limited is a UK-based custom sports mouthguard manufacturer selling direct-to-consumer via e-commerce. Using home dental impression kits and EVA polymer fabrication, the company serves athletes, sports teams, and parents across contact sports.
- Ownership category
- akta.pro rank
MAXILLA MGS LIMITED industry classification
Industry- Product category
- Sports Mouthguards / Athletic Dental Protection
- NAICS
- Dental Laboratories (339116), Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Occlusal Splints, Night Guards & Mouthguards Fabrication (HLABAJAI)
Keywords
Where MAXILLA MGS LIMITED is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
MAXILLA MGS LIMITED business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Custom Mouthguard Sales: One-time purchase revenue from custom-fit mouthguards. Customers order online and receive personalized products based on dental impressions. No subscription or recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom-Fit Single - Basic custom mouthguard |
| Unit Pricing | Pay-as-you-go | Custom-Fit 50/50 - Dual-color custom mouthguard |
| Unit Pricing | Pay-as-you-go | Custom-Fit Triple - Maximum protection custom mouthguard |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
MAXILLA MGS LIMITED product offering
Product offeringCore offering
MAXILLA MGS LIMITED designs and manufactures custom-fit sports mouthguards from high-impact EVA (Ethylene-Vinyl Acetate) polymer using dental impressions. Customers order online and receive a home impression kit to create dental molds at home; these molds are then used to fabricate precision-molded mouthguards with optimal uniform thickness for superior retention and protection during contact and high-impact sports.
Product overview
Maxilla MGS Limited offers a portfolio of three custom sports mouthguard products: Custom-Fit Single (£75), Custom-Fit 50/50 (£80), and Custom-Fit Triple (£80). All products are precision-crafted using dental impressions taken by the customer via a home impression kit, then fabricated from EVA material for high energy impact resistance. The Single model provides precision-molded protection with color and logo customization; the 50/50 model offers two-tone color combinations with enhanced styling options; and the Triple model provides maximum protection with extra thickness and impact absorption for high-contact sports.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom-Fit Single Precision-molded custom-fit mouthguard made from high-impact EVA polymer, designed for comfort and reliable protection during contact and high-impact sports. Features custom color options and logo customization, and comes with a free case. Priced at £75.
- Custom-Fit 50/50 Custom-fit mouthguard fabricated from the customer's dental impression for secure, all-day protection, made from high-quality EVA material with 12 two-tone color combinations and logo customization options. Priced at £80.
- Custom-Fit Triple Extra thickness custom-fit mouthguard with superior impact absorption designed for maximum protection and a secure fit during high-impact sports. Made from EVA material with 5 trio color combinations and logo options. Available in Adult and Junior sizes. Priced at £80.
- Home Dental Impression Kit Easy-to-use dental impression system provided to customers after ordering, allowing them to take accurate impressions of their teeth at home. The completed impressions are returned to Maxilla MGS and used to fabricate the customer's precision custom-fit mouthguard.
Quantifiable outcome
- High energy impact resistance by absorbing and displacing force of impact
- +1 more outcomes
Companies that use MAXILLA MGS LIMITED
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
MAXILLA MGS LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MAXILLA MGS LIMITED partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
MAXILLA MGS LIMITED competitors and assessment
Company assessmentDirect peers
- Gladiator Custom Mouthguards: Custom mouthguard manufacturer with team and individual sales channels. Comparable in custom-fit offering, customization options (colors/logos), and sports-focused marketing.
- Sisu Mouthguards: Direct-to-consumer custom mouthguard brand using thin, high-impact polymer technology. Comparable in DTC e-commerce model, custom-fit positioning, and target market of contact-sport athletes.
- Shock Doctor: Major US-based mouthguard brand offering custom and boil-and-bite options for athletes across many sports. Direct peer with broader product line, deeper distribution, and stronger brand recognition in the same category.
- Opro: UK-based direct competitor specializing in custom-fit and boil-and-bite mouthguards for sports. Highly comparable product portfolio, target market (athletes in contact sports), and UK-centric distribution model.
- Battle Sports: Sports mouthguard and protective gear brand serving football, lacrosse, and other contact sports. Comparable in athlete end-market and team/distributor distribution model.
- Impact Custom Mouthguards: Custom mouthguard brand offering team and individual custom-fit products with home impression kits. Closely comparable in workflow (self-impression), target customer, and product positioning.
Emerging players
- Venum: MMA and combat sports brand offering mouthguards as part of a broader athlete apparel and protective gear portfolio. Comparable target buyer (combat sports athletes) with category-adjacent offering.
Broad incumbents
- Under Armour: Major sportswear brand with mouthguards and protective gear within a much broader athletic apparel portfolio. Comparable end-market (athletes) but does not specialize in custom mouthguards.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
MAXILLA MGS LIMITED social profiles
Digital presenceMAXILLA MGS LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAXILLA MGS LIMITED leadership team
Management profileNumber of profiles
MAXILLA MGS LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAXILLA MGS LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAXILLA MGS LIMITED
What does MAXILLA MGS LIMITED do?
MAXILLA MGS LIMITED designs and manufactures custom-fit sports mouthguards from high-impact EVA (Ethylene-Vinyl Acetate) polymer using dental impressions. Customers order online and receive a home impression kit to create dental molds at home; these molds are then used to fabricate precision-molded mouthguards with optimal uniform thickness for superior retention and protection during contact and high-impact sports.
Is MAXILLA MGS LIMITED a public or private company?
MAXILLA MGS LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MAXILLA MGS LIMITED founded?
MAXILLA MGS LIMITED was founded in 2021.
Where is MAXILLA MGS LIMITED based?
MAXILLA MGS LIMITED is headquartered in London, United Kingdom, in the Europe region.
How does MAXILLA MGS LIMITED make money?
One revenue line is on record: custom Mouthguard Sales.
Who are MAXILLA MGS LIMITED's main competitors?
Direct peers on record are Gladiator Custom Mouthguards, Sisu Mouthguards, Shock Doctor, Opro, Battle Sports and Impact Custom Mouthguards. Venum is listed as an emerging player. Under Armour is listed as a broad incumbent.
Does MAXILLA MGS LIMITED have an API?
No public API is recorded for MAXILLA MGS LIMITED.
What industry is MAXILLA MGS LIMITED in?
MAXILLA MGS LIMITED's product category is Sports Mouthguards / Athletic Dental Protection. Its primary akta.pro industry code is HLABAJAI, Occlusal Splints, Night Guards & Mouthguards Fabrication. Its NAICS code is 339116 and its SIC code is 3843.