What HALLSPHERE LTD does

HaloSphere is a direct-to-consumer e-commerce retailer specializing in decorative LED ambient lighting products, marketed primarily under the halo of "the world-famous Northern Lights lamp." The company sells 13 distinct lamp SKUs — including the flagship Aurora aurora-borealis-effect lamp, Japanese-inspired rice paper floor and table lamps (Akari 1A, Akari 24N, Suos), Italian glass table lamps (Macaron), retro mushroom designs, sunset projection (Golden Hour), 3D projection (Bubble), crystal-style (Crystal), levitating moon (Orbit), Bluetooth speaker (Vinyl), voice/music-sync (Jellyfish), and 3D-effect Spirit — priced from $29 to $387, with an upsell concierge service ("The Halo Room Makeover") at $1,997.

Underlying technology is straightforward consumer-grade LED lighting: rotating LED plates in acrylic housings generate aurora visual effects, 16-color RGB infrared-remote-controlled illumination, USB-powered low-voltage (3W) operation, and select Bluetooth and microphone-driven features. The company carries no patents, no proprietary ML models, no mobile app, and no API; product differentiation rests primarily on visual design and viral social media positioning rather than technical depth.

The business model is one-time transactional direct sales through a Shopify-hosted storefront at thehalosphere.com, supporting 40+ country currencies and multiple payment methods (PayPal, Klarna BNPL, Shop Pay, Apple Pay, Google Pay). All orders are fulfilled from a Los Angeles, California warehouse operated by a 5-person team led by founder Jake. The legal entity is registered in Italy (P.IVA 02768300390) under Italian governing law. The company is privately held and bootstrapped — no funding rounds, no institutional investors, no parent company, and no M&A activity are disclosed. The Halo Room Makeover service bundles a 1-on-1 design consultation with three lamps and a 60-day money-back guarantee, providing a higher-AOV professional services revenue stream alongside the core transactional retail.

Name

HALLSPHERE LTD

Legal name

HaloSphere

Website

https://thehalosphere.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

HALLSPHERE LTD (HaloSphere) is a privately held, bootstrapped direct-to-consumer e-commerce retailer that sells 13 decorative LED ambient lamp SKUs ($29–$387) plus a $1,997 design consultation service through a Shopify storefront, primarily serving individual residential consumers and gift buyers in 40+ countries from a Los Angeles warehouse operated by a 5-person team.

Ownership category

akta.pro rank

Product category

Decorative Lighting

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lamps Retail (Table, Floor, Desk) (CRAIAHAE)

akta.pro secondary industry

Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)

Keywords

• Decorative LED lamps
• Ambient mood lighting
• Northern lights aurora lamps
• Home decor lighting
• RGB color lighting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: One-time product sales through Shopify e-commerce platform. Products include lamps ranging from $29 to $387 for individual items, with premium services like The Halo Room Makeover at $1,997. Gift cards available from $25 to $500. Revenue is purely transactional with no recurring subscription component for core products.
2. Premium Services (The Halo Room Makeover): Concierge interior design consultation service bundled with product recommendations. Includes 1-on-1 expert recommendations, 3 lamps, and 60-day money-back guarantee at $1,997 (reduced from $2,500).
3. Accessories and Add-ons: Additional revenue from complementary products including extended warranties ($19-$500 range), RGB remote controls ($7), and priority processing ($3).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

HaloSphere designs, sources and sells decorative LED ambient lamps directly to consumers through a Shopify-hosted e-commerce storefront, with a portfolio spanning Northern Lights/aurora-effect lamps, Japanese rice paper lamps, projection lamps, levitating moon lamps, and themed lamps (mushroom, macaron, jellyfish, vinyl speaker, spirit eagle/owl). The company complements hardware sales with accessories (RGB remotes, extended warranties), gift cards, and a premium $1,997 interior design consultation service called The Halo Room Makeover. All orders are fulfilled and shipped from a California warehouse to 40+ countries.

Product overview

HaloSphere operates as an e-commerce retailer specializing in decorative ambient lighting products, primarily LED lamps with Northern Lights, projection, and design-oriented aesthetics. The core product portfolio includes 13 distinct lamp designs (Aurora, Akari 24N, Akari 1A, Macaron, Mushroom, Golden Hour, Bubble, Crystal, Orbit, Vinyl, Jellyfish, Spirit, and Suos) ranging from $29 to $400, plus service offerings including The Halo Room Makeover consultation ($1,997), gift cards, extended warranties, and accessories. The company sells exclusively through its Shopify-hosted storefront at thehalosphere.com, with operations based in Los Angeles, California.

Differentiator

Problem solved

Functional benefit

Products and services

• HaloSphere Aurora

Quantifiable outcome

• Rated 4.7/5 by 120,980+ HaloSphere Fans
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core infrastructure and minor.

• Shopifycore infrastructureTechnology or IntegrationE-commerce platform provider hosting the online store. Shopify provides the technical infrastructure for product listings, shopping cart, checkout, payment processing, order management, and customer accounts. All website functionality runs on Shopify's platform.
• Multiple International Shipping CarriersminorChannel Partner/ Reseller/ DistributorThird-party logistics partners used for international order fulfillment. The company works with 'a variety of carriers to offer worldwide international shipping.'

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Nanoleaf: Smart RGB decorative lighting panels (shapes, lines, canvas) sold DTC and through retail. Closely comparable to HaloSphere in aesthetic-driven, social-media-amplified decorative lighting targeting design-conscious residential consumers.
• Govee: Smart RGB LED lighting brand offering LED strips, TV backlights, and decorative lamps at similar price points to HaloSphere. Directly comparable in product category (RGB ambient lighting), target consumer (residential decor buyers), and viral social media-driven growth strategy.
• Yeelight: Xiaomi ecosystem smart lighting brand offering LED bulbs, light strips, and decorative lamps. Comparable product line (consumer RGB ambient lighting), similar price points, and direct competition in viral decor and ambient-lighting niches.
• LIFX: Smart Wi-Fi-enabled color LED lighting brand selling bulbs, light strips, and decorative lighting direct-to-consumer. Comparable product category (RGB smart lighting), similar DTC distribution, and overlapping residential ambient-lighting use cases.

Broad incumbents

• Wayfair: Large online home furnishings and decor retailer carrying thousands of lamp SKUs across price points. Comparable in selling decorative home lighting DTC online but at vastly broader assortment and marketplace scale.
• West Elm: Modern home furnishings retailer offering designer-driven lighting alongside furniture and decor. Comparable in residential decorative lighting category targeting design-conscious consumers but with broader portfolio and physical retail presence.
• Philips Hue (Signify): Market-leading smart lighting brand under Signify offering lamps, fixtures, and whole-home lighting systems. Comparable in residential LED lighting category but operates at vastly broader portfolio scale with ecosystem focus rather than viral decor positioning.
• Pottery Barn: National home furnishings retailer carrying table lamps, floor lamps, and decorative lighting in residential decor assortment. Comparable in decorative residential lighting category but operates at much larger scale with physical retail.
• Article: Direct-to-consumer modern furniture and home goods brand selling online with curated design aesthetic. Comparable in DTC home decor distribution model and design-conscious consumer targeting, though lighting is not the primary category.

Emerging players

• Mushroom Lamp / Viral TikTok Decor Brands: Cluster of emerging TikTok-viral decor brands (e.g., mushroom lamps, galaxy projectors, sunset lamps) sourced primarily from Asian manufacturers and sold via Shopify and Amazon. Directly comparable in viral social-driven demand, similar product forms, and price points; they represent the most immediate competitive threat and category inspiration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thehalosphere
• Instagraminstagram.com/thehalosphere

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HALLSPHERE LTD