EQUINE SCIENCE LTD

What EQUINE SCIENCE LTD does

Equine Exceed Ltd, formerly known as Equine Science, is a UK-based manufacturer of equine nutritional supplements founded in 2006 and reincorporated/rebranded in 2025. The company develops and produces a portfolio of horse supplements organized into gut support, calm and focus, joint care and recovery, respiratory, mare support, veteran care, hoof health, eye health, and targeted care ranges, plus a K9 canine line and palatability samples. Products are formulated around a nitric oxide enhancement thesis using L-arginine as a key ingredient, with antioxidant stabilization intended to extend the half-life of nitric oxide in the bloodstream and support cardiovascular function, tissue healing, exercise performance, and central nervous system function.

The business operates a direct-to-consumer model through a Shopify storefront (shop.equinexceed.com), supplemented by phone and email sales support seven days a week. Fulfillment is via Royal Mail 1st/2nd Class and courier, with free UK Mainland shipping on orders over £85 and delivery extended to the Channel Islands. The company serves horse owners across all equestrian disciplines — from amateur enthusiasts to professional riders including international eventers — and positions itself on fully traceable ingredients, laboratory testing, and personalized supplement recommendations. Ownership is private and founder-managed, with no venture capital, private equity, or institutional investor involvement disclosed, and the company operates from a 1–10 person team at a manufacturing facility in Bramshill, Hampshire.

Name

EQUINE SCIENCE LTD

Legal name

Equine Exceed Ltd

Website

https://equinexceed.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Equine Exceed Ltd (formerly Equine Science) is a UK-based manufacturer of equine and canine nutritional supplements formulated around nitric oxide enhancement with L-arginine, sold direct-to-consumer via Shopify to horse owners across all equestrian disciplines.

Ownership category

akta.pro rank

Headquarters

HQ city

Bramshill, Hook

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Equine Supplement Sales: One-time purchase model for horse supplements including Gut Support, Calm & Focus, Joint Care, Respiratory Health, Mare Support, Veteran Care, Hoof Health, Eye Health, and Targeted Care products. Products sold through e-commerce storefront with free shipping threshold for orders over £85.
2. Canine Supplement Sales: K9 Supplements line sold through the same e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Equine Science Ltd, trading as Equine Exceed, manufactures and sells nutritional supplements for horses and dogs formulated around nitric oxide enhancement technology using L-arginine. Products target circulation, joint, hoof, immune, calming and digestive health, and are sold direct-to-consumer through a Shopify e-commerce storefront with shipping via Royal Mail and courier. The company also offers personalised nutritional support to individual horse and dog owners based on 19 years of formulation experience.

Product overview

Equine Exceed is a manufacturer of high-quality horse supplements based in Hampshire, UK, formerly known as Equine Science. The company offers a comprehensive portfolio of supplements organized into distinct product categories: Gut Support (Gastro Step 1, Gastro Extend) for digestive health; Calm & Focus (Calmer Bites, Calmer Pro) for behavioral support; Joint Care & Recovery (Soft Tissue Support, Supple Xtra, SFM Pro, Muscle Balance) for musculoskeletal health; Mare Support (Sensitive Mare) for hormonal mares; plus Respiratory, Veteran Care, Hoof Health, Eye Health, and Targeted Care categories. The product line also extends to K9 canine supplements and Palatability Samples. All supplements are formulated using nitric oxide technology with L-arginine as a key ingredient and are sold direct-to-consumer via their Shopify-powered online store with free delivery on orders over £55.

Differentiator

Problem solved

Functional benefit

Brands

• K9 Supplements: Canine supplement product line for dogs

Products and services

• Equine Exceed equine supplement range A range of horse nutritional supplements formulated with nitric oxide enhancing technology using L-arginine, targeting circulation, joint, hoof, immune, calming and digestive health. Sold direct-to-consumer via the company's Shopify store for individual horse owners in the UK.
• Canine nutritional supplement range A line of dog nutritional supplements applying the company's nitric oxide and L-arginine based formulation philosophy to canine health needs. Sold direct-to-consumer via the Equine Exceed Shopify store for individual dog owners in the UK.

Quantifiable outcome

• Thousands of satisfied customers with full confidence in supplements providing essential active ingredients

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• W Web Design & HostingminorOthersWebsite design and hosting partner responsible for the Equine Exceed website design and hosting services.
• Berkshire Animal ChiropracticminorOthersLocal animal chiropractic service appearing in customer support/business partner section.
• Wellington RidingminorOthersEquestrian facility sponsor shown in the partners section.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Trilanco: Large UK equine wholesaler distributing multiple supplement and care brands to retail and yard channels. Acts as a potential channel partner and competitive context for Equine Exceed's wholesale ambitions.

Direct peers

• NAF (Natural Animal Feeds): UK-based manufacturer of equine nutritional supplements and feed, offering a comprehensive range of joint, calming, digestive, and hoof products. Direct competitor with overlapping product categories and DTC distribution.
• Hilton Herbs: UK-based herbal equine supplement manufacturer serving horse owners across disciplines. Comparable in scale, UK DTC focus, and health-condition-driven product portfolio.
• Science Supplements: UK equine supplement brand emphasising scientifically-backed formulations for joint, calming, gastric, and metabolic support. Direct competitor positioned on a similar science-led narrative.
• Blue Chip Feed: UK equine supplement manufacturer known for its calmer and balancer range. Direct overlap with Equine Exceed's calming, joint, and metabolic supplement lines.
• Dodson & Horrell: Established UK equine feed and supplement manufacturer with broad portfolio across gut, joint, respiratory, and calming categories. Comparable in product mix, customer base, and UK retail/DTC channels.
• Equilibrium Products: UK equine supplement and topical brand addressing calming, gastric, joint, and recovery needs. Comparable target customer (horse owners across disciplines) and product positioning.
• Mark Todd (by Brinicombe Equine): UK equine supplement range covering calming, joint, gastric, and hoof support. Directly comparable DTC supplement brand serving amateur and professional riders.
• Equine America (UK): UK equine supplement brand offering gut, joint, calming, and hoof products through DTC and retail channels. Comparable product breadth and equestrian customer base.

Emerging players

• Lintbells (Yumega): UK-based animal supplement brand (equine and canine) with similar DTC model and comparable product categories including joint and calming supplements. Relevant peer for the K9 line extension.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• YouTubeyoutube.com/channel/UC_bP8nol6k9BhpW6aSpznnQ
• Facebookfacebook.com/equinexceed
• Instagraminstagram.com/equinexceed
• LinkedInlinkedin.com/company/equine-exceed

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EQUINE SCIENCE LTD