NaNails.eu | Nail & Skincare | Makeup & Cosmetics

Name

NaNails.eu | Nail & Skincare | Makeup & Cosmetics

Legal name

NaNails.eu

Website

https://nanails.eu

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Nail Care & Beauty Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE)

akta.pro secondary industries

Manicure & Pedicure Tools (Files, Clippers, Cuticle Tools) (CRABAKAE), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Nail care products
• Gel polish supplies
• Manicure equipment retail
• Professional beauty supplies
• Online cosmetics store

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Product Sales: Direct e-commerce retail sales of nail polish, gel polishes, nail care tools, body care products, and cosmetics to professional technicians and individual consumers. Products are sold at published retail prices with 15% discounts for registered users.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

NaNails.eu is a direct-to-consumer e-commerce retailer that sells nail manicure supplies (gel polishes, bases, tops, nail modeling materials), body and skincare products (creams, scrubs, masks), makeup and mass-market cosmetics, and professional manicure/pedicure equipment (cutters, UV/LED lamps, electric files, autoclaves). The catalog combines an own-label brand (Molokom) with professional brands (Kodi, NeoNail, Holy Molly, Staleks, Imen) and international mass-market cosmetics (Maybelline, Rimmel, L'Oréal). Sales occur through a single online storefront serving customers across Estonia and Europe.

Product overview

NaNails.eu is an e-commerce platform specializing in nail care and beauty products, offering a comprehensive portfolio of nail manicure supplies, body care products, makeup, and professional equipment. The core offering centers on nail manicure products including gel polishes in various effects (regular, flash, cat's eye, neon, French, glitter, shimmer), bases (rubber, hard, fiber, color), and finishing tops (glossy, matte, effect, no-wipe). The platform extends into nail modeling materials (acryl gel, polygel, builder gels), professional tools (brushes, cutters, electric files), and body care (creams, scrubs, masks). A dedicated makeup section covers brows, eyelashes, and mass market cosmetics. The store features multiple professional brands including MOLOKOM (own brand), KODI, Holy Molly, NeoNail, Staleks, Imen/Imenka, Mollon Pro, and international brands like Maybelline, Rimmel, and L'Oréal.

Differentiator

Problem solved

Functional benefit

Products and services

• Nail Manicure Products
• Body & Skincare Products
• Manicure & Pedicure Equipment
• Nail Art Tools & Design Supplies
• Makeup & Cosmetics
• Professional Liquids & Sterilization Products

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• MolokomcoreChannel Partner/ Reseller/ DistributorPrimary nail care brand partner carried by NaNails.eu. Molokom products include gel polishes, bases, tops, acryl gels, builder gels, and nail forms. Multiple product lines offered including ProGel, Garden Gel, Bottle Gel, and Mermaid Top collections.
• Kodi ProfessionalcoreChannel Partner/ Reseller/ DistributorInternational professional nail brand distributed through NaNails.eu. Products include cover base gels, acrylic gels, fiber bases, top coats, and nail care tools.
• NeoNailcoreChannel Partner/ Reseller/ DistributorProfessional gel polish brand featured on the platform, offering gel polishes in various colors and finishes for professional nail technicians.
• Holy MollycoreChannel Partner/ Reseller/ DistributorNail care brand offering gel polishes, acryliquids, gel tips, and specialty collections including FLASH, PUDDING, and cat eye effects.
• Imen / ImenkaminorChannel Partner/ Reseller/ DistributorNail care brand supplying gel polishes, liquid gels, multigels, and dual nail forms for nail extensions and modeling.
• Mollon ProminorChannel Partner/ Reseller/ DistributorProfessional nail care brand offering classic nail polishes, hand creams, foot ointments, and specialized skin care products for nail technicians.
• StaleksminorChannel Partner/ Reseller/ DistributorProfessional nail tool manufacturer providing brushes for gradient, lining, and gel application used in nail services.
• SUNUVminorChannel Partner/ Reseller/ DistributorUV/LED lamp brand available through NaNails.eu for nail curing equipment.
• MaybellineminorChannel Partner/ Reseller/ DistributorMajor cosmetics brand whose makeup collection is featured on NaNails.eu with promotional banners indicating up to 20% off.
• RimmelminorChannel Partner/ Reseller/ DistributorCosmetics brand available on NaNails.eu platform for makeup products.
• L'OréalminorChannel Partner/ Reseller/ DistributorInternational cosmetics brand carried on the NaNails.eu platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Beautylish: Online beauty retailer carrying cosmetics, nail care, skincare, and tools from premium and professional brands. Comparable to NaNails.eu as a broader beauty e-commerce destination with overlapping nail and makeup categories.
• Strawberrynet: Global online beauty retailer offering cosmetics, skincare, fragrance, and nail products from international brands. Comparable to NaNails.eu as a broader e-commerce competitor for the same consumer and brand assortment.
• Sally Beauty: Large multi-category beauty retailer with online and physical presence, selling professional nail, hair, and beauty supplies. Comparable to NaNails.eu as a broader incumbent in the same professional-beauty supply category.
• Notino: Large European online beauty retailer selling perfumes, cosmetics, nail care, and skincare across multiple European markets. Comparable to NaNails.eu as a broader European beauty e-commerce competitor targeting consumers in the same geographies.

Direct peers

• The Gel Bottle Inc: UK-based gel-polish and nail-care brand and retailer offering professional gel systems, tools, and accessories. Comparable to NaNails.eu as a direct competitor in the professional and consumer gel-polish category across Europe.
• Sweet Squared: UK distributor of professional nail brands such as Light Elegance and LeChat, selling to salons and trained professionals. Comparable to NaNails.eu as a multi-brand professional nail supplier with an online storefront.
• NotPolish: Online nail-care retailer selling gel polishes, bases, tops, and nail-art supplies to both professionals and consumers in the UK/Europe. Closely comparable to NaNails.eu in assortment, customer mix, and DTC e-commerce model.
• Naio Nails: UK-based nail care e-commerce retailer offering gel polishes, BIAB systems, and nail tools to professionals and consumers. Directly comparable to NaNails.eu in product range and dual professional/consumer positioning.
• Coco Nails: Online retailer specializing in gel polishes, nail art, and nail care products for both professional and consumer use. Comparable to NaNails.eu in vertical focus and European online distribution.
• Nail Polish Direct: UK-based online nail polish and gel retailer offering a wide assortment of brands and effects to consumers and professionals. Comparable to NaNails.eu in catalog breadth and DTC e-commerce execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nanails.eu
• Instagraminstagram.com/nanails.eu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NaNails.eu | Nail & Skincare | Makeup & Cosmetics