CHALK STREAM BEAUTY LTD

What CHALK STREAM BEAUTY LTD does

Chalk Stream Beauty Ltd is a UK-based, direct-to-consumer personal care company founded in 2023 and registered in England (Company No. 15018256). It designs, formulates, and sells vegan, natural bath, body, and hair care products — including hand washes, bath and shower gels, shampoo, conditioner, and body lotion — under a single house brand. The company's signature technical differentiator is its use of watercress grown organically in chalk streams in Wiltshire, with science-backed formulations free from sulphates, parabens, and silicones, manufactured in small batches at a facility near Glastonbury powered by 100% renewable energy.

The product architecture is built around a closed-loop packaging system: reusable glass bottles with a 365-day pump guarantee are sold alongside food-safe compostable refill pouches that break down in 32 weeks or less in home compost. First orders include a free reusable bottle per product, incentivising the initial bottle acquisition and creating the basis for recurring refill revenue. Pricing is structured by SKU with individual products at £19-23, bundled sets at £36-56, and replacement empty bottles at £6 each.

The business model is pure D2C e-commerce: a Shopify-powered storefront ships to UK consumers via Royal Mail, with free standard delivery on refills and orders over £50, and a Welcome10 code providing 10% off first orders. Marketing relies on Instagram, email, and SEO/content. There are no disclosed funding rounds, no parent company, and no B2B or wholesale channels; the company appears to be founder-owned and bootstrapped.

Name

CHALK STREAM BEAUTY LTD

Legal name

Chalk Stream Beauty Ltd

Website

https://chalkstream.co

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Chalk Stream Beauty Ltd is a UK-based, founder-owned direct-to-consumer personal care company founded in 2023 that sells vegan bath, body, and hair care products made with watercress sourced from Wiltshire chalk streams, using reusable glass bottles and compostable refill pouches.

Ownership category

akta.pro rank

Product category

Natural Personal Care

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Body Wash, Shower Gel & Bath Gel (CRABAEAB)

akta.pro secondary industry

Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB)

Keywords

• Vegan bath products
• Natural hair care
• Refillable personal care
• Natural hand wash
• Compostable body care

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Individual Items: Direct sales of hand washes, body washes, shampoos, conditioners, and body lotions. Individual products priced between £19-23. Includes free reusable bottle with first purchase.
2. Product Sales - Sets and Bundles: Bundled product sets combining complementary products (e.g., hand wash with body lotion, full care sets) priced between £36-56 with savings versus individual items.
3. Refill Pouch Sales: Compostable refill pouches sold separately for returning customers to reduce single-use plastic. Refills delivered through letterbox for convenience.
4. Reusable Bottle Sales: Empty replacement glass bottles priced at £6.00 each. Available for all product types: hand wash, bath & shower gel, body lotion, shampoo, and conditioner.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Chalk Stream Beauty Ltd manufactures and sells vegan, natural bath, body, and hair care products including hand washes, bath and shower gels, body lotions, shampoo, and conditioner made with watercress extract sourced from chalk streams in Wiltshire, England. The company sells its products through a refillable system using reusable glass bottles and compostable refill pouches, eliminating single-use plastic packaging across its personal care range.

Product overview

Chalk Stream Beauty Ltd is a UK-based personal care company offering a unified portfolio of natural, vegan-friendly bath, body, and hair care products delivered through a zero-waste refill system. The core product lines span four distinct hand washes (Orange/Grapefruit/Watercress, Lemon Myrtle/Clary Sage/Watercress, Ylang Ylang/Citrus/Watercress, and Aloe/Chamomile/Watercress), three bath and shower gels (Aloe/Watercress, Ylang Ylang/Citrus/Watercress, and Chamomile/Watercress), one hand and body lotion (Aloe/Watercress), one shampoo (Clary Sage/Watercress with Ylang Ylang), and one conditioner (Ylang Ylang/Clary Sage/Watercress). These products are available individually or as bundled sets combining complementary products (Hand Wash with Lotion Set, Bath & Shower Gel with Lotion Set, and a comprehensive three-product Aloe & Watercress Set). The company's sustainability model centres on reusable glass bottles with compostable refill pouches, all manufactured using 100% renewable energy. Watercress grown in Wiltshire chalk streams serves as a signature botanical ingredient across the range.

Differentiator

Problem solved

Functional benefit

Products and services

• Orange, Grapefruit & Watercress Energising Hand Wash A citrus-based hand wash with grapefruit, sweet orange peel oil, and aloe vera that cleanses and moisturises hands with an energising scent. Priced from £19.00.
• Lemon Myrtle, Clary Sage & Watercress Rejuvenating Hand Wash A hand wash featuring lemon myrtle leaf oil and clary sage flower oil that cleanses hands while providing a soothing, calming fragrance. Priced from £19.00.
• Ylang Ylang, Citrus & Watercress Refreshing Hand Wash A hand wash with ylang ylang flower oil and citrus oils including grapefruit, mandarin, orange, and bergamot that refreshes and invigorates skin. Priced from £19.00.
• Aloe & Watercress Soothing Hand Wash A gentle hand wash with aloe vera, tea tree leaf oil, and chamomile flower oil that soothes and moisturises sensitive skin. Priced from £19.00.
• Aloe & Watercress Soothing Hand & Body Lotion A body lotion enriched with aloe vera, chamomile flower oil, and sea buckthorn fruit oil that deeply nourishes and hydrates skin. Priced from £23.00.
• Aloe & Watercress Soothing Bath & Shower Gel A revitalising bath and shower gel with aloe vera and vitamin E providing deep hydration and a refreshing cleanse. Priced from £20.00.

Quantifiable outcome

• 3 billion single-use plastic bottles discarded annually in UK personal care industry
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Richard (Master Perfumer)coreStrategic or Co-development PartnerMaster Perfumer located near Glastonbury with an apothecary garden. Dedicated to formulations using high-quality natural, ethically sourced ingredients. Operates small batch manufacturing facility using 100% renewable energy. Has first-hand relationships with growers and producers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tropic Skincare: UK-based natural beauty brand offering body care, skincare, and haircare with naturally derived formulations. Comparable on UK natural beauty positioning and premium price points, though distributed via direct sales/MLM rather than DTC e-commerce.
• Faith in Nature: Established UK natural personal care brand offering shampoos, body washes, and hand washes with vegan formulations. Directly comparable on product mix and eco-conscious positioning, but distributed through mainstream grocery rather than DTC-exclusive.
• Wild: UK-based refillable personal care brand (deodorant, body care) with compostable refill system and plastic-free positioning. Closest direct peer given shared UK DTC motion and refillable architecture, though Wild currently leads in deodorant specifically.
• Neal's Yard Remedies: UK natural and organic beauty brand offering bath, body, and skincare products with strong sustainability credentials. Comparable on product categories (hand wash, body care), ingredient philosophy, and UK retail presence — though with much broader distribution.
• Beauty Kubes: UK plastic-free beauty brand offering shampoo, conditioner, and body care in water-soluble 'kube' format. Strong overlap on sustainability narrative and UK DTC market, though differentiated by solid-form versus liquid format.
• Smol: UK-based eco-friendly brand offering refillable cleaning and personal care products via subscription DTC model. Shares the refill-driven recurring revenue mechanic and plastic-reduction mission, though focused on laundry and dish care.

Regional players

• Suma Wholefoods: UK cooperative supplying ethical and natural products including a personal care range. Overlaps on UK ethical/sustainable distribution and ingredient philosophy, though primarily a wholesale cooperative with broader groceries rather than a focused personal care brand.

Broad incumbents

• Method Products: Eco-friendly cleaning and personal care brand with plant-based formulations and recycled packaging. Comparable on sustainability positioning and design-led brand identity, though broader portfolio and owned by Ecover (SC Johnson) gives it much greater scale.
• Lush: Global UK-based bath, body, and cosmetics brand with strong 'naked' (packaging-free) and ethical sourcing credentials. Directly comparable on product categories and sustainability positioning, but vastly larger scale, multi-channel retail presence, and global footprint.
• Ecover: Pioneer in plant-based, biodegradable cleaning and personal care products with strong refill infrastructure. Shares the circular packaging and eco-formulation philosophy, but operates as a broad incumbent in household cleaning rather than specializing in premium bath/body care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/chalkstream
• LinkedInlinkedin.com/company/chalkstream

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHALK STREAM BEAUTY LTD