MABRIK OÜ

What MABRIK OÜ does

MABRIK OÜ is an Estonian privately held specialty retailer of tabletop games, collectible merchandise, and hobby supplies, founded in 2017 and headquartered in Tallinn. The company operates two physical sites — a retail showroom branded MÄNGUBUTIIK at Telliskivi 60a/2 and a board game club / tournament venue branded LAUAMÄNGUKLUBI at Tuukri 50 — alongside an e-commerce storefront at mabrik.ee built on WordPress/WooCommerce. Its catalog spans eleven major categories including board games, trading card games (Magic: The Gathering, Pokémon TCG, Yu-Gi-Oh!, Star Wars Unlimited, Digimon, Gundam, One Piece, Flesh & Blood, Riftbound), Warhammer 40k and other miniatures, Funko POP! collectibles, comics and books, role-playing games, paints and hobby supplies, and apparel/accessories.

The business makes money through two primary streams: direct retail markup on new hobby and collectible products sold online and in-store, and event entry fees (typically €5–€35) from regularly scheduled tournaments, game nights, and painting workshops hosted at the club venue. Pricing is transactional unit pricing with a €40 free-shipping threshold for Estonia-wide delivery via SmartPOST and Omniva parcel machines, click-and-collect at the Telliskivi store, gift cards, pre-order discounts of 10–11% versus launch prices, and a 5% loyalty discount for repeat customers. The company has no disclosed external funding, no parent or subsidiary structure, and operates exclusively within Estonia.

MABRIK's go-to-motion combines community-driven marketing through organized events and active Facebook, Instagram, YouTube, and TikTok profiles with a transactional e-commerce and physical-retail presence. Its customer base is segmented horizontally across hobbyists and tabletop gamers (primary) and collectors and pop-culture enthusiasts (secondary), with no disclosed enterprise or B2B customers. Operating geographies are limited to Estonia, and the company functions as an independent game boutique and community hub rather than a scaled multi-country retailer.

Name

MABRIK OÜ

Legal name

MABRIK OÜ

Website

https://mabrik.ee

Company type

Private

Founded year

2017

Operating status

Operating

Short description

MABRIK OÜ is an Estonian privately held specialty retailer founded in 2017 that sells tabletop games, trading card games, Warhammer miniatures, Funko collectibles, comics, RPGs, and hobby supplies through two Tallinn stores and the mabrik.ee e-commerce site, while hosting community tournaments and game nights for Estonian hobbyists and collectors.

Ownership category

akta.pro rank

Product category

Hobby Game Retail

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)

akta.pro secondary industries

Miniatures Games & Tabletop Skirmish Games Retail (CRALALAH), Wargaming Miniatures (Tabletop Armies) (CRALAKAC), Wargames & Historical Board Games Retail (CRALALAD)

Keywords

• Tabletop game retail
• Trading card games
• Miniature wargaming supplies
• Pop culture collectibles
• Hobby gaming events

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales: Direct retail sales of tabletop games, card games, miniatures, collectibles, comics, books, hobby supplies, and apparel through both e-commerce and physical retail locations. Revenue is generated through product markup on new items.
2. Event Entry Fees: Revenue from organized tournament and gaming event entry fees, ranging from free community events to paid tournaments (5-35€ per player). Events include Magic: The Gathering, Warhammer, Yu-Gi-Oh!, Digimon, Star Wars Unlimited, and more.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

MABRIK OÜ operates an Estonian specialty retail business selling tabletop board games, collectible and living card games (Magic: The Gathering, Pokémon TCG, Yu-Gi-Oh!, One Piece TCG, Star Wars Unlimited, Digimon, Gundam, Flesh & Blood, Riftbound), Warhammer and other wargaming miniatures, Funko POP! collectibles, comics and books, roleplaying games, miniature paints and hobby supplies, apparel and home/collection items, through its e-commerce store mabrik.ee and two Tallinn venues. The company also operates the "Lauamänguklubi" (Board Game Club) gaming venue, hosting organized tournaments, game nights, and painting workshops for the Estonian tabletop gaming community.

Product overview

MABRIK OÜ operates a multi-channel retail business comprising an e-commerce platform (mabrik.ee) and physical stores in Tallinn (Telliskivi 60a/2 and Tuukri 50). The company is a hobby and collectibles retailer specializing in tabletop gaming, trading card games, miniatures, comic books, and fan merchandise. The product portfolio includes board games, card games (Magic: The Gathering, Pokemon TCG, Yu-Gi-Oh!, Star Wars Unlimited, Digimon TCG, Gundam Card Game, Flesh & Blood, Riftbound), Funko collectibles, wargaming miniatures (Warhammer 40k, Age of Sigmar, BattleTech), books and comics (Marvel, DC, manga), hobby paints (Army Painter, Citadel, Green Stuff World), roleplaying games, and clothing/accessories. The company also operates a board game club venue that hosts tournaments, game nights, and painting workshops as a community engagement service.

Differentiator

Problem solved

Functional benefit

Products and services

• Board Games (Lauamängud) Traditional tabletop games including strategy games, party games, family/kids games, classics, puzzles, card games, expansions, sleeves and accessories, sold to Estonian hobbyists and families via mabrik.ee and the Mängubutiik retail store.
• Card Games (Kaardimängud) Collectible and living card games including Magic: The Gathering, Pokémon TCG, Yu-Gi-Oh!, One Piece TCG, Star Wars Unlimited, Digimon TCG, Gundam Card Game, Flesh & Blood, and Riftbound, plus card sleeves and accessories, sold to Estonian TCG players and tournament participants.
• Funko POP! Collectibles Collectible Funko POP!, Bitty POP!, Pocket POP!, Deluxe and Mystery Minis figures across Marvel, Star Wars, Harry Potter, Lord of the Rings, DC, Stranger Things, FNAF and other franchises, sold to Estonian pop-culture collectors and gift buyers.
• Miniatures and Wargaming (Miniatuurid) Miniature wargaming products including Warhammer 40k (Space Marines, Chaos Space Marines, Tyranids, Orks, Necrons, Adepta Sororitas, Adeptus Custodes, Adeptus Mechanicus, Aeldari, Astra Militarum, Chaos Knights, Death Guard, Emperor's Children, and others), Age of Sigmar, The Old World, BattleTech, Middle-Earth SBG, Fallout, Archon Studios, and Star Wars miniatures, sold to Estonian miniature painters and wargamers.
• Card Sleeves and Accessories Card protection and accessories from Dragon Shield, Gamegenic, Ultimate Guard and Ultra-Pro, sold to TCG players for protecting and storing trading cards.
• Books and Comics (Raamatud ja koomiksid) Comics from Marvel, DC, Dark Horse, Walking Dead, Terminator, Star Trek, and TMNT; children's literature; Black Library Warhammer books; fantasy, horror and sci-fi novels; manga; and White Dwarf magazine, sold to readers and franchise fans in Estonia.
• Home and Collection (Kodu ja kollektsioon) Collectible home items including Marvel Legends and Star Wars Black Series figures, sculptures and dioramas, Gundam kits, soft toys, mugs, thermoses and water bottles, Nintendo Switch and Arcade video games, notebooks and stationery, posters and art, lamps and lighting, and home décor items.
• Clothing and Accessories (Riided ja aksessuaarid) Apparel and accessories including cosplay items, hats, bags, t-shirts, and keychains and jewelry, sold to hobbyists and pop-culture fans in Estonia.
• Paints and Hobby Supplies (Värvid ja hobitooted) Miniature painting supplies including Army Painter (Speedpaints, Warpaints, Quickshade, Spray Primers), Citadel paints (Base, Layer, Shade, Contrast, Technical), Green Stuff World paints, pigments, airbrushes, and hobby accessories for miniature painters.
• Roleplaying Games (Rollimängud) Tabletop roleplaying games and accessories including Dungeons & Dragons, Chaosium, Free League Publishing, and Modiphius Entertainment products, plus RPG dice and miniatures, sold to Estonian RPG players and game masters.
• MABRIK E-store (E-pood) Online e-commerce platform at mabrik.ee for ordering all product categories with pre-orders, sales, inventory tracking, click-and-collect to the Telliskivi store, and Estonia-wide delivery via SmartPOST and Omniva parcel machines.
• Mängubutiik Retail Store Physical retail store at Telliskivi 60a/2, Tallinn, offering the full MABRIK catalog for in-person shopping, click-and-collect order pickup, and product advice from knowledgeable staff.
• Lauamänguklubi Board Game Club Events Organized gaming community events at the Tuukri 50, Tallinn venue, hosting regular game nights, paid tournaments (€5–€35 per player, e.g., Magic: The Gathering Unity League, Warhammer 40k Armageddon, Yu-Gi-Oh!, Digimon, Star Wars Unlimited), free community events, and painting workshops.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CoolStuffInc: Large US specialty hobby retailer for Magic: The Gathering, Pokémon, Yu-Gi-Oh!, board games, and Funko POPs with tournament hosting — same product categories and tournament-driven community model as MABRIK, though operating at much greater scale.
• Cardmarket: Europe's largest TCG marketplace (Magic, Pokémon, Yu-Gi-Oh!, etc.) — directly competes for the same Estonian card-game buyer and overlaps heavily with MABRIK's card-games category.
• Miniature Market: US-based online-first specialty retailer for board games, miniatures, Warhammer, TCGs, and RPGs with tournament support — directly comparable e-commerce-led, multi-category hobby model.
• Fantasy Stronghold: UK-based hobby retailer specializing in Warhammer, board games, TCGs, and pop-culture merchandise with both online and physical stores; direct analogue to MABRIK's premium-hobby, omnichannel proposition.
• Dark Sphere: London-based specialty retailer of Warhammer, board games, and tabletop miniatures, combining e-commerce with a bricks-and-mortar store and event programming — comparable scale and operational mix to MABRIK.
• Fantasy-In: Long-established German specialty hobby retailer carrying tabletop games, TCGs (Magic, Pokémon), Warhammer miniatures, Funko, and board games — closely mirrors MABRIK's multi-category assortment and serves as the most comparable continental-European operating model.
• Spiele-Paradies: German retailer of board games, TCGs, miniatures, and hobby merchandise with online store and tournament events — comparable mid-sized European specialty-hobby operator.
• Spiele-Offensive: German online and bricks-and-mortar hobby/board-game retailer with strong assortment depth — comparable specialist e-commerce-plus-storefront mix targeting European hobbyists.

Broad incumbents

• Games Workshop: UK-headquartered manufacturer of Warhammer miniatures and hobby paints with global retail and licensing — both a critical MABRIK supplier (Warhammer 40k, Age of Sigmar, Citadel) and a broader incumbent whose direct-to-consumer channels compete for the same Estonian hobbyists.
• Asmodee: Global tabletop-game publisher and distributor owning brands such as Catan, Ticket to Ride, Star Wars games, and many RPG lines — both a key MABRIK supplier and a wider incumbent shaping European hobby-retail dynamics.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC4c-b-x16cL9Li6Igc6JndQ
• Facebookfacebook.com/mabrikstudios
• Instagraminstagram.com/mabrikstudios
• TikToktiktok.com/@mabrikeesti

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MABRIK OÜ