MERGEXR INNOVATIONS PRIVATE LIMITED

What MERGEXR INNOVATIONS PRIVATE LIMITED does

MergeXR Innovations Private Limited (doing business as MergeXR Studio) is an integrated virtual production studio serving feature film, television, advertising, and simulation clients. The company operates a 13,000 sq. ft. flagship facility in Luton, UK — featuring one of the UK's largest LED volumes, 1,800 sq. ft. green screen wall, PhaseSpace and Optitrack motion capture systems, the proprietary e-motion 2700 6DOF motion base, BOLT X robotic motion control, and automated DMX lighting — alongside multiple Hyderabad, India facilities including a dedicated virtual production floor at Ramoji Film City, the world's largest film city.

The studio's core technology stack is anchored on Unreal Engine 5, augmented by Mo-Sys camera tracking, ARRI cinematography equipment, XGrid 3D scanning (where MergeXR is an authorized distributor), and integrations with both Unreal Engine and Unity for virtual set export. Service offerings span previs/techvis, virtual production stage rental (from £2,000+VAT/day with technical crew), dry-hire studio space (from £800+VAT/day), motion capture, virtual set creation from LiDAR/gaussian splats/photogrammetry assets, colour grading and DI (in partnership with Movie Image/Infinity Media), full post-production, and the Script Room screenwriting development platform.

MergeXR generates revenue through professional services — primarily per-day studio and stage rental, project-based production services, equipment rental, and full-service film production engagements — marketed via direct enterprise field sales, the company website (mergexr.studio), social channels, downloadable brochures, and industry events. The customer base is concentrated in Indian regional feature films (Malayalam, Marathi, and other Indian language productions), with operational reach spanning the UK and India. The company was founded by award-winning game developers with 14 years of Unreal Engine expertise and is led by CTO Prajay Kamat alongside a specialized production, VFX, and design leadership team.

Name

MERGEXR INNOVATIONS PRIVATE LIMITED

Legal name

MERGEXR INNOVATIONS PRIVATE LIMITED

Website

https://mergexr.studio

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

MergeXR Innovations Private Limited operates a dual-location virtual production studio in Luton, UK and Hyderabad, India (including Ramoji Film City), offering Unreal Engine 5-powered LED stage hire, motion capture, virtual sets, and end-to-end production services for film, television, advertising, and simulation clients.

Ownership category

akta.pro rank

Product category

Virtual Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

In-Camera VFX (ICVFX) Systems Integration & Workflows (MPAHADAE)

akta.pro secondary industries

Real-Time Content & Engine Services (Unreal/Unity, Real-Time Rendering Pipelines) (MPADAHAH), VFX Production & Supervision (2D/3D, Compositing, FX, CG) (MPADAHAA)

Keywords

• Virtual production services
• LED volume studios
• Motion capture services
• Film production studio
• Visual effects services

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Virtual Production Stage Rental: Hourly/daily rental of LED volume virtual production stages for film, TV, and commercial shoots. Includes green screen, tracking, lighting, and technical crew.
2. Studio Space Dry Hire: Rental of physical studio space (13,000 sq. ft. in Luton) with green screen capabilities, editing suites, and supporting infrastructure for independent productions.
3. Production Services: End-to-end production services including previz, motion capture, VFX, post-production, colour grading, and full movie production from ideation to final delivery.
4. Equipment and Technical Services: Rental and operation of specialized equipment including motion base systems, motion control robots (BOLT X), and on-site Unreal Engine technicians.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

MergeXR is an integrated virtual production studio that delivers film, TV, and advertising productions through LED volume stages, motion capture, motion control, automated DMX lighting, virtual sets, previsualisation, colour grading, and full post-production services. The company operates physical studio facilities in Luton (UK) and Hyderabad (India, including a floor at Ramoji Film City), offering both full-service production and direct studio/dry-hire rentals powered by Unreal Engine 5, Mo-Sys camera tracking, and proprietary motion base technology.

Product overview

MergeXR is an integrated full-service virtual production studio offering a comprehensive suite of cinematic solutions from creative development through post-production. The portfolio centers on Virtual Production as the core capability, supplemented by specialized technical services including Motion Base (6DOF e-motion 2700 platform), BOLT X Motion Control (robotic camera systems), Automated DMX Lighting, Previs & Techvis, Virtual Sets (LiDAR/gaussian splat/photogrammetry-based), Motion Capture (PhaseSpace and Optitrack systems), and Colour Grading (DI and HDR suites). Supporting services include Post Production, Script Room creative development, and studio hire (both virtual production stage and dry hire). The company operates studios in Luton, UK and Hyderabad, India (including Ramoji Film City partnership), leveraging Unreal Engine, Mo-Sys tracking, and XGrid 3D scanning technology as key technical partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Production Advanced virtual production service combining chroma-based and LED hybrid VP technology for seamless integration of digital and physical elements in filmmaking, targeting film, TV, and immersive media productions.
• Motion Base (e-motion 2700) 6DOF motion platform service with X, Y, Z plus roll/pitch/yaw control, adjustable profiles, and high-precision actuators for ultra-smooth motion synchronized with VR/AR for immersive previs and virtual production.
• BOLT X Motion Control Robotic camera system service with programmable paths for precise, repeatable moves, multi-camera sync, and wireless control integrated with Unreal Engine for motion control, VFX plates, repeat passes, and complex stunts.
• Automated DMX Lighting DMX grid control service with pixel mapping for precise intensity, color, and effects synced to virtual sets and motion control, with pre-programmed cues and custom scene presets for real-time cinematic looks.
• Previs & Techvis Real-time previs service providing animated boards, virtual blocking and camera planning, and high-fidelity 3D assets with interactive simulations and CG-live previews for camera, lighting, and VFX planning.
• Virtual Sets Real-time virtual set creation service using LiDAR scans, gaussian splats, photogrammetry/Megascans, or hand-built assets, scalable for LED volumes or greenscreen and integrable with talent and motion control.
• Motion Capture Full motion capture service using PhaseSpace (Luton) and Optitrack (Hyderabad) systems, PhaseSpace Primex 41 cameras, Faceware face tracking with Unreal Live Link, and Magnus Gloves for finger tracking, delivering 3600x3600 resolution at 960 FPS with 3ms latency.
• Colour Grading Digital Intermediate (DI) and HDR grading service delivered in association with Infinity Media, featuring two 4K Barco projector DI suites and data management, cloud services, DCP conversions, and remote grading capabilities.
• Post Production Complete post-production service including editing, color correction, visual effects, graphics, and VFX for film and television productions.
• Script Room Screenwriting development offering providing script development, funding opportunities, and direct pitch access to producers and directors for emerging screenwriters.
• Studio Hire (Virtual Production Stage) State-of-the-art virtual production stage rental at the Luton studio, featuring one of the largest LED volumes in the UK, 13,000 sq. ft. total facility space, 1,800 sq. ft. green screen wall and 3,300 sq. ft. green floor, with Mo-Sys camera tracking and Unreal Engine crew available.
• Studio Hire (Dry Hire) Dry hire studio rental in Luton offering approximately 10,000 sq. ft. of professional studio space with green screen wall and floor, 300 kVA power capacity, 1000 Mbps connectivity, multiple offices, conference room, editing suite, kitchen, and parking.

Quantifiable outcome

• Reduced post-production time through real-time previs and on-set virtual production
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core, flagship, major and minor.

• Unreal Engine (Epic Games)coreTechnology or IntegrationPowered by Unreal Engine 5, the studio uses Epic Games' real-time rendering platform for all LED volume virtual production, providing high-resolution visualizations and seamless integration with virtual sets and motion control systems.
• Mo-SyscoreTechnology or IntegrationIndustry-leading camera tracking technology provider used for precise camera positioning and integration with virtual production workflows, enabling robust accuracy and seamless integration with various camera systems.
• ARRIcoreTechnology or IntegrationProfessional cinematography equipment partner providing camera systems and lighting solutions for high-quality virtual production capture.
• Ramoji Film CityflagshipStrategic or Co-development PartnerDedicated virtual production studio floor established at the world's largest film city, combining MergeXR's virtual production technology with Ramoji Film City's extensive set-making facilities and film industry ecosystem.
• XGridcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of XGrid's advanced 3D Scanning solutions for spatial data capture, enabling creation of accurate virtual maps and digital twins from real-world environments.
• TahermajorStrategic or Co-development PartnerStrategic partnership for virtual production technology and services development.
• Thunder StudiominorStrategic or Co-development PartnerStudio partnership for virtual production collaboration and resource sharing.
• Movie ImagemajorImplementation/ SI/ Consulting PartnerColour grading and Digital Intermediate (DI) services provided by Movie Image in association with Infinity Media, offering two 4K Barco projector DI suites and HDR grading services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NEP Group: NEP Group is a global broadcast and live event production services provider with virtual production / studio capabilities. Broader incumbent in production services with overlap on studio hire and live virtual production workflows.
• Technicolor (Mikros Animation / MPC): Technicolor's brands (MPC, Mikros) provide VFX, animation, and post-production services globally. A broader incumbent with comparable virtual production and post-production service offerings but at significantly larger scale.
• Industrial Light & Magic (ILM) / ILM StageCraft: ILM is a Lucasfilm-owned VFX and virtual production powerhouse that pioneered LED volume StageCraft workflows for The Mandalorian. A broader incumbent with overlapping virtual production and VFX capabilities but a much larger portfolio and budget base than MergeXR.

Direct peers

• DNEG: DNEG is a major VFX and virtual production house serving feature film, episodic, and immersive content with end-to-end production capabilities. Directly comparable to MergeXR as a full-service virtual production and post-production competitor.
• Cinesite: Cinesite provides VFX, animation, and virtual production services for film and streaming clients with a multi-site global footprint. Comparable to MergeXR's VFX and virtual production service offering for film/TV clients.
• Framestore: Framestore is a leading VFX and virtual production studio offering end-to-end services from previs through post-production, including virtual production and immersive content. Comparable to MergeXR across its full-service VFX + virtual production stack.
• Halon Entertainment: Halon provides previs, virtual production, and post-visualization services for feature film, episodic, and game clients. Comparable to MergeXR's previs/techvis and virtual production workflow offerings.
• NantStudios: NantStudios operates large-scale LED volume virtual production stages (El Segundo, Brooklyn) used by Netflix, Amazon, and other major productions. Directly comparable as an LED volume-focused virtual production facility.
• Pixomondo: Pixomondo operates multiple LED volume virtual production stages globally (Toronto, Vancouver, Stuttgart, etc.) with Unreal Engine-based virtual production services for film and TV. Directly comparable to MergeXR's core offering of LED volume stage rental and ICVFX production services.

Others

• ARRI: ARRI is a leading manufacturer of professional cinema cameras and lighting equipment and a MergeXR technology partner. Adjacent as a key supplier of capture hardware rather than a direct production services competitor, but ecosystem-relevant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Merge_XR
• YouTubeyoutube.com/@mergexr
• Facebookfacebook.com/mergexrstudios
• LinkedInlinkedin.com/company/mergexr
• Instagraminstagram.com/mergexr/?hl=en
• TikToktiktok.com/@wix

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MERGEXR INNOVATIONS PRIVATE LIMITED