Technicolor
Technicolor, operated under established.inc, licenses its 100+ year Hollywood color-science brand and Advanced HDR technology to 200+ licensees and 100+ retail partners across consumer electronics, fashion, home/lifestyle, broadcasting, and multiple other consumer categories globally.
- Company typePrivate
- Founded1915
- HeadquartersWest Hollywood, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Technicolor does
Technicolor is a global brand licensing and color science technology company operating under established.inc, the holding company that acquired the Technicolor brand following the collapse of the original Technicolor Group. The company monetizes a 100+ year Hollywood heritage — anchored by the Technicolor three-strip color process and cultural associations with films such as The Wizard of Oz and Gone With the Wind — through two principal revenue streams: (1) brand licensing of the Technicolor name and color authority to consumer electronics, fashion, home/lifestyle, experiential, beauty, food/beverage, kids/crafts, entertainment, and industrial B2B categories; and (2) technology licensing of the Advanced HDR video format to broadcasters (PBS, Capitol Broadcasting, Gray Media, Plex), TV OEMs (RCA, Hisense), and codec/hardware partners (Ateme, Tolka, Geniatech). Its core technology includes real-time SDR-to-HDR conversion at 60fps on 4K video, HDR codec development, and hardware optimization.
The business operates an OEM-embedded and channel-partner GTM: the company does not sell directly to end consumers but instead routes its brand and technology through 200+ licensees and 100+ retail partners that distribute Technicolor-branded products and Advanced HDR-enabled hardware/services globally. Pricing is quote-based and negotiated per licensing arrangement; royalty rates are not publicly disclosed. As part of the established.inc portfolio, Technicolor contributes to approximately $1.8-2B in global licensed sales. The company is privately held under established.inc, with Jason Sutton serving as executive director overseeing Technicolor operations. Day-to-day marketing and partnership development runs through Licensing Expo (Booth S243), direct outreach, and the technicolor.com corporate site.
Strategically, the company is executing a post-collapse relaunch: in May 2026 it formally launched the Technicolor Brand Licensing platform alongside a "Next Act" repositioning announcement, while in January 2025 it expanded its Advanced HDR ecosystem across broadcasting and hardware partners at CES 2025. Geographic focus is shifting from North America toward Asia-Pacific, EMEA, and Latin America.
Technicolor firmographics
Firmographics- Name
- Technicolor
- Legal name
- established, Inc.
- Website
- https://technicolor.com
- Company type
- Private
- Founded year
- 1915
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Technicolor, operated under established.inc, licenses its 100+ year Hollywood color-science brand and Advanced HDR technology to 200+ licensees and 100+ retail partners across consumer electronics, fashion, home/lifestyle, broadcasting, and multiple other consumer categories globally.
- Ownership category
- akta.pro rank
Technicolor industry classification
Industry- Product category
- Brand and Technology Licensing
- NAICS
- Audio and Video Equipment Manufacturing (33431), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)
- SIC
- Radio & Tv Broadcasting & Communications Equipment (3663), Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Merchandising, Character & Brand Licensing (MPADALAF)
- akta.pro secondary industry
- Ancillary & Derivative Rights Licensing (Remakes, Spin-offs, Merchandising) (MPABANAJ)
Keywords
Where Technicolor is headquartered
LocationHeadquarters
- HQ city
- West Hollywood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Technicolor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Brand Licensing: Technicolor licenses its iconic brand name and color science expertise to consumer electronics, fashion, home décor, lifestyle, gaming, and experiential companies. Partners gain access to Technicolor's Hollywood heritage, brand cache, and color authority to differentiate premium products.
- Technology Licensing: Licensing of Advanced HDR format technology and color science solutions to broadcasting and hardware partners including PBS, Capitol Broadcasting, Gray Media, RCA, Hisense, Ateme, Tolka, and Geniatech.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Technicolor product offering
Product offeringCore offering
Technicolor licenses its iconic Hollywood heritage brand and proprietary color science technology to consumer electronics, fashion, home décor, lifestyle, gaming, and broadcasting partners. The company also develops and licenses its Advanced HDR (High Dynamic Range) format technology to broadcasters, streaming platforms, and hardware manufacturers for enhanced video quality delivery.
Product overview
Technicolor operates as a brand licensing company under established.inc, offering a comprehensive licensing platform centered on its 100+ year Hollywood heritage and color science expertise. The portfolio includes the core Advanced HDR technology product for video processing, alongside brand licensing across multiple consumer and B2B categories including Consumer Electronics + Tech, Fashion + Accessories, Home + Lifestyle, Experiential, Beauty + Wellness, Food + Beverage, Kids/Crafts + Edu-play, and Entertainment. The company generates approximately $1.8B in global licensed sales through 200+ licensees and 100+ retail partners.
Differentiator
Problem solved
Functional benefit
Brands
- Technicolor Creative Studios: VFX, mastering and visual effects services for film and streaming content
- Advanced HDR
- Technicolor Brand Licensing
Products and services
- Technicolor Brand Licensing
- Advanced HDR Format
Quantifiable outcome
- Global licensed sales of approximately $2 billion
- +3 more outcomes
Companies that use Technicolor
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Technicolor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature3 records
Technicolor partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor, core, supporting and flagship.
- TransPerfectminorTransPerfect acquired The Mill's French division from Technicolor Group, following the collapse of the previous Technicolor Group entity. This is a historical relationship involving divested assets rather than an active partnership.
- PBScorePublic Broadcasting Service adopted Technicolor's Advanced HDR format for enhanced broadcasting quality, expanding HDR technology reach to public media audiences.
- Capitol BroadcastingcoreCapitol Broadcasting integrated Technicolor's Advanced HDR format into their broadcast operations, supporting enhanced video quality for television audiences.
- Gray MediacoreGray Media adopted Technicolor's Advanced HDR format for their broadcast operations, expanding HDR adoption across their television station network.
- PlexcorePlex partnership announced for HDR technology integration supporting live sports broadcasting and FAST channel content, expanding Technicolor's reach in the streaming platform market.
- RCAcoreRCA integrated Technicolor's Advanced HDR format into consumer electronics hardware, bringing HDR technology to RCA television products and displays.
- HisensecoreHisense integrated Technicolor's Advanced HDR format into their television hardware, supporting premium display positioning through HDR technology.
- AtemesupportingAteme provides video compression technology integration supporting Technicolor's HDR format delivery across broadcasting infrastructure.
- TolkasupportingTolka integrated Technicolor's Advanced HDR format into their hardware solutions for television and broadcasting applications.
- GeniatechsupportingGeniatech integrated Technicolor's Advanced HDR format into their technology products, expanding HDR accessibility in the hardware market.
- established.incflagshipTechnicolor is a proud member of established.inc portfolio of quality brands, responsible for approximately $2 billion in global retail sales. established.inc manages the Technicolor brand licensing program and portfolio operations.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Technicolor competitors and assessment
Company assessmentDirect peers
- Authentic Brands Group: The largest brand licensing platform in the world, managing iconic heritage and celebrity brands across consumer categories. Directly comparable to Technicolor's brand-licensing business model: licensor with portfolio of recognized IP, royalty-only revenue, and licensee-driven retail distribution.
- Dolby Laboratories: Operates the competing Dolby Vision HDR format, plus color science and audio technologies licensed to broadcasters, OEMs, and streaming platforms. Directly comparable in Advanced HDR technology licensing, color-science heritage, and broadcast/consumer-electronics partner ecosystem.
- Xcel Brands: Brand management and licensing company operating fashion and lifestyle brands (Isaac Mizrahi, Judith Ripka, Halston) through licensee partnerships. Comparable business model to Technicolor's Fashion + Accessories and Home + Lifestyle licensing verticals with royalty-based revenue.
- HDR10+ Technologies: Joint venture between Samsung, Panasonic, and 20th Century Fox developing the HDR10+ HDR format, a royalty-free industry standard competing directly with Technicolor's Advanced HDR. Directly comparable in broadcast and consumer-electronics HDR adoption, though business model differs (royalty-free vs. licensed).
Broad incumbents
- IMAX Corporation: Cinema-technology brand with strong Hollywood heritage that has expanded into consumer electronics, home theater, and brand licensing. Comparable to Technicolor in leveraging cinematic legacy into adjacent technology and consumer categories, though at a much larger scale.
- Lucasfilm / Disney Consumer Products: Operates one of the largest entertainment IP licensing portfolios (Star Wars, Marvel, Disney Princesses) across consumer products, fashion, and home. Comparable to Technicolor in entertainment-heritage brand licensing at scale, though Disney's portfolio dwarfs Technicolor's category reach.
Emerging players
- Pantone: Color authority and standards body that licenses color systems across fashion, beauty, packaging, and consumer products. Comparable to Technicolor in color-science IP licensing and brand-driven color authority, though Pantone operates in licensing and tools rather than cinema/video.
- Harmonic Inc. Video infrastructure provider for broadcasters, streamers, and content owners, including codec and HDR processing technology. Comparable to Technicolor in broadcasting video technology licensing, particularly the codec and processing stack supporting Advanced HDR deployment.
- Evertz Microsystems: Broadcast and media infrastructure manufacturer serving television networks and content providers with video processing, routing, and HDR solutions. Comparable to Technicolor's Advanced HDR technology ecosystem addressing the same broadcaster customer base.
Others
- X-Rite (Danaher): Color science and color management solutions provider serving printing, packaging, photography, and display manufacturers. Comparable to Technicolor in color-science heritage and B2B licensing of color expertise, though X-Rite focuses on measurement hardware/software rather than cinema/video.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Technicolor social profiles
Digital presenceTechnicolor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Technicolor leadership team
Management profileNumber of profiles
Profiles7 records
Technicolor funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Technicolor M&A and investment
M&A and investmentM&A18 records
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Technicolor
What does Technicolor do?
Technicolor licenses its iconic Hollywood heritage brand and proprietary color science technology to consumer electronics, fashion, home décor, lifestyle, gaming, and broadcasting partners. The company also develops and licenses its Advanced HDR (High Dynamic Range) format technology to broadcasters, streaming platforms, and hardware manufacturers for enhanced video quality delivery.
Is Technicolor a public or private company?
Technicolor is a private company. It is classified as corporate owned and is currently operating.
When was Technicolor founded?
Technicolor was founded in 1915. It employs 5,001 to 10,000 people.
Where is Technicolor based?
Technicolor is headquartered in West Hollywood, United States, in the North America region.
How does Technicolor make money?
Two revenue lines are on record. Brand Licensing is the primary driver. The others are technology Licensing.
Who are Technicolor's main competitors?
Direct peers on record are Authentic Brands Group, Dolby Laboratories, Xcel Brands and HDR10+ Technologies. Broad incumbents are IMAX Corporation and Lucasfilm / Disney Consumer Products. Emerging players are Pantone, Harmonic Inc. and Evertz Microsystems. X-Rite (Danaher) is listed as an others.
Does Technicolor have an API?
No public API is recorded for Technicolor.
What industry is Technicolor in?
Technicolor's product category is Brand and Technology Licensing. Its primary akta.pro industry code is MPADALAF, Merchandising, Character & Brand Licensing, with a secondary code of MPABANAJ, Ancillary & Derivative Rights Licensing (Remakes, Spin-offs, Merchandising). Its NAICS code is 33431 and its SIC code is 3663.