MobiShop

What MobiShop does

MobiShop is an Estonian direct-to-consumer e-commerce retailer, operated by the private limited company Mobifix Estonia OÜ (reg. code-backed VAT EE101885920), selling mobile phone accessories, spare parts, new devices, and certified refurbished smartphones and tablets to Estonian consumers. Founded in 2017 and headquartered in Kuressaare on the island of Saaremaa, the business runs the mobishop.ee storefront alongside three physical MobiFix-branded quick-repair shops in Kuressaare, Tartu, and Viljandi. The product catalog is organized by device model and spans Apple (iPhone 11–17 series, iPad, Watch, AirPods), Samsung Galaxy (S, A, M, Note, Z Fold/Flip, Xcover, Tab, Watch), Xiaomi, Google, OnePlus, Huawei, Honor, Sony, Nokia, Nothing, HTC, CAT, Motorola, and Lenovo. Pricing ranges from approximately €5.77 for entry-level accessories to over €487 for premium spare parts and €755+ for refurbished devices, all-inclusive of the 24% Estonian VAT.

The platform integrates Stripe for card processing, PayPal, Swedbank and LHV bank links, and ESTO installment financing (up to 5 years, 0%–14.90% interest), with delivery fulfilled across Estonia by Omniva, Smartpost, DPD, and Venipak to addresses and parcel lockers. Revenue is generated entirely through one-time hardware sales — accessories, spare parts, new devices, and refurbished units — with no disclosed recurring or subscription component. The company expanded its catalog into spare parts in 2024 and into refurbished devices in 2025, both organically, without any disclosed external funding or institutional capital. The business is independently owned, operates exclusively within the Republic of Estonia, and combines online e-commerce traffic with walk-in repair services as its dual go-to-market motion.

Name

MobiShop

Legal name

Mobifix Estonia OÜ

Website

https://mobishop.ee

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

MobiShop is an Estonian e-commerce retailer operated by Mobifix Estonia OÜ, selling mobile phone accessories, spare parts, new devices, and certified refurbished smartphones to Estonian consumers via mobishop.ee and three MobiFix physical repair shops in Kuressaare, Tartu, and Viljandi.

Ownership category

akta.pro rank

Product category

Mobile Phone Accessories and Spare Parts Retail

akta.pro primary industry

Mobile Device (Smartphone/Tablet) Trade-in & Recycling (BPALAIAG)

Keywords

• Mobile phone accessories
• Smartphone spare parts
• Refurbished smartphones
• Consumer electronics retail
• Smartphone repair services

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Retail - Accessories, Spare Parts, and Devices: MobiShop generates revenue through direct online sales of mobile phone accessories (cases, chargers, cables, screen protectors), spare parts (screens, batteries, charging ports, cameras), new devices (iPhone, Samsung, Xiaomi), and refurbished/used devices. Revenue is one-time transaction-based with optional installment financing via ESTO. The business expanded in 2024 into spare parts and in 2025 into refurbished device sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

MobiShop is an Estonian e-commerce retailer selling mobile phone accessories (cases, screen protectors, chargers, cables), spare parts (displays, batteries, charging ports, cameras), new smartphones (Apple, Samsung, Xiaomi, Google, OnePlus, and others), and certified refurbished devices with a 24-month warranty. Customers can buy via one-time card payments or installment financing through ESTO, with delivery across Estonia typically within 1-3 business days, and can also obtain walk-in smartphone and tablet repair services at three Estonian locations.

Product overview

MobiShop is an Estonian e-commerce company operated by Mobifix Estonia OÜ, offering a comprehensive portfolio of mobile device products and services. The core offerings consist of phone accessories (protective cases, chargers, cables, screen protectors), spare parts (displays, batteries, cameras), and device sales including new devices and certified refurbished devices with 24-month warranties. The company complements its retail operations with professional repair services through its MobiFix brand, offering smartphone and tablet repairs starting from 60 minutes at three Estonian locations (Tartu, Viljandi, Kuressaare). Product portfolio spans major smartphone brands including Apple, Samsung, Xiaomi, Google, OnePlus, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Phone Accessories (Tarvikud) Comprehensive range of mobile phone accessories including protective cases, screen protectors, chargers, cables, car mounts, and camera protectors for Apple, Samsung, Xiaomi, Google, OnePlus, Huawei, Honor, Sony, Nokia, and other smartphone brands.
• Spare Parts (Varuosad) Replacement parts for phone repairs including original displays, batteries, charging ports, and cameras for major smartphone brands including Apple, Samsung, and Xiaomi.
• New Devices (Uued seadmed)

Quantifiable outcome

• Refurbished devices available at up to 40% discount compared to new device prices
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe serves as the primary payment gateway for card processing (VISA, Mastercard, Apple Pay, Google Pay) on the MobiShop e-commerce platform. Stripe tokenization enables secure card storage for faster repeat purchases. Official payment solution provider for MobiFix Estonia OÜ.
• OmnivaminorChannel Partner/ Reseller/ DistributorOmniva provides parcel delivery services to MobiShop customers across Estonia. Customers can receive orders at Omniva parcel lockers for €4.50 per delivery. Available as return address for customer returns.
• SmartpostminorChannel Partner/ Reseller/ DistributorSmartpost provides parcel locker delivery services to MobiShop customers across Estonia for €4.50 per delivery. Convenient self-pickup option for consumers.
• DPDminorChannel Partner/ Reseller/ DistributorDPD provides courier and parcel locker delivery services. Courier delivery costs €9.00, parcel locker delivery €5.50 per shipment.
• VenipakminorChannel Partner/ Reseller/ DistributorVenipak provides courier and parcel locker delivery services across Estonia. Courier delivery costs €9.00, parcel locker delivery €5.50 per shipment.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Euronics: Pan-European consumer electronics retail brand with Estonian operations selling mobile devices and accessories. Comparable as a broader incumbent offering overlapping mobile-device categories that MobiShop also carries.
• Spigen: Global mobile accessory manufacturer/brand selling cases, chargers, and screen protectors. Comparable as a major brand competing for the same accessory-shelf space that MobiShop occupies.
• Belkin: Established consumer electronics accessories brand (cables, chargers, mounts) owned by Foxconn. Comparable as a competing accessories brand distributed through similar retail channels and competing on price/selection.
• Anker: Leading consumer electronics charging and accessories brand with broad product portfolio. Comparable as a major accessories brand that competes with MobiShop's charging and audio categories.

Direct peers

• Back Market: Global refurbished electronics marketplace offering certified pre-owned smartphones, tablets, and laptops with warranty. Comparable to MobiShop's refurbished-device business and adjacent to its broader mobile-device catalog approach.
• MobileFun: UK-founded mobile accessories e-commerce retailer with multi-country EU presence (including Estonia). Closely comparable as a specialist online retailer focused on phone cases, chargers, cables, and other mobile accessories.
• Swappie: European refurbished iPhone retailer selling certified pre-owned devices with warranty across multiple EU markets. Directly comparable to MobiShop's 2025-launched refurbished device business line, though operating at much larger scale and across more geographies.

Regional players

• 1A.ee: One of Estonia's largest e-commerce retailers offering electronics, mobile devices, and accessories. Directly comparable as a domestic Estonian e-commerce competitor in mobile devices and accessories, with broader category coverage.
• Klick Eesti: Estonian consumer electronics and mobile device retailer with both online and physical store presence. Comparable to MobiShop's multi-channel mobile-device retail and accessory offering within the same domestic market.

Emerging players

• dbrand: Direct-to-consumer tech accessories brand specializing in device skins, cases, and grips. Comparable as an emerging specialist competitor in the premium phone accessories segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MobiShop