MANUMIT LIMITED

What MANUMIT LIMITED does

Manumit Limited (trading as Manumit Coffee Roasters) is a Cardiff, Wales-based for-profit social enterprise that roasts and sells specialty coffee while providing training and employment to survivors of modern slavery. Founded in 2017, the company operates from a single roastery in Cardiff and is structured as a private limited company with 1-10 employees. The company employs approximately 11 named survivor team members who roast the coffee, paid at a living wage, and reinvests 100% of profits into anti-slavery initiatives including IJM, Red Community, and Unseen UK, as well as coffee growing communities in Africa. The roastery address is intentionally not publicly disclosed for the security and wellbeing of staff who are survivors.

The product portfolio centers on five core coffee roasts (House Roast, Premium Roast, Decaf, Dark Roast, and Special Roast) plus a rotating Manumix variety pack, offered as 250g or 1kg whole bean or ground bags. The range is complemented by coffee gear and accessories including V60 drippers, Hario brewing kits, ceramic grinders, drip scales, kettles, cold brew bottles, Woodneck drip pots, reusable cups, ceramic mugs, coffee sacks, and tote bags. Coffee is sold direct-to-consumer via a Shopify-powered online store with weekly, fortnightly, and monthly subscription plans (offering 10-20% savings) plus prepaid 3, 6, and 12-month fixed plans priced at £41-£164 for the Manumix variety pack. A separate wholesale "Business Beans" channel supplies workplaces with coffee for bean-to-cup and filter machines. Fulfillment uses Hermes for UK domestic orders and Royal Mail International Tracked and Signed Service for international shipments.

The business model is mission-driven and explicitly commits to investing all profits into local and global anti-slavery initiatives rather than distributing returns to owners or shareholders. There is no disclosed venture capital or private equity backing, no parent company, and no M&A activity. The company markets primarily through organic social media (Instagram, Facebook, Twitter) under the #FreedomThroughCoffee hashtag, plus content marketing via the blog covering news, brew guides, and the Sack Slavery art initiative. No certifications, patents, awards, or third-party regulatory endorsements beyond the in-house "Slavery Free from crop to cup" stamp are disclosed.

Name

MANUMIT LIMITED

Legal name

Manumit Limited

Website

https://manumitcoffee.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Manumit Limited is a Cardiff-based specialty coffee roastery and e-commerce company that employs survivors of modern slavery at a living wage, reinvesting all profits into anti-slavery initiatives including IJM, Red Community, and Unseen UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Coffee Product Sales: Direct sales of roasted coffee beans through e-commerce, including single bag purchases and subscription plans delivered weekly, fortnightly, or monthly.
2. Coffee Subscriptions: Recurring subscription plans offering various frequencies (weekly, fortnightly, monthly) and fixed-term options (3, 6, 12 months) with discounts up to 20%.
3. Wholesale (Business Beans): B2B coffee supply to workplaces for bean-to-cup and filter coffee machines.
4. Coffee Gear & Accessories: Sale of brewing accessories including V60 drippers, grinders, kettles, scales, reusable cups, and coffee sacks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Manumit roasts specialty coffee (House, Premium, Decaf, Dark, Special roasts and a Manumix variety pack) at its Cardiff roastery and sells it directly to consumers via a Shopify e-commerce site, with single-bag and 3/6/12-month subscription plans delivered weekly, fortnightly or monthly. The company also offers a complementary range of brewing accessories (V60 kits, grinders, scales, kettles, cold brew bottles, reusable cups, coffee sacks, tote bags) and a B2B wholesale (Business Beans) channel supplying ethical coffee to workplaces for bean-to-cup and filter machines.

Product overview

Manumit Coffee Roasters is an ethical coffee company operating as an e-commerce platform built on Shopify, selling slavery-free coffee roasted by survivors of modern slavery. The product portfolio centers on five core coffee roast types (House Roast, Premium Roast, Decaf, Dark Roast, and Special Roast) plus a rotating Manumix variety pack. These are offered through two channels: direct consumer sales (single bags in 250g or 1kg sizes) and subscription plans (Weekly, Fortnightly, Monthly with fixed 3/6/12-month options). The company also sells a complementary range of coffee brewing accessories including V60 drippers, Hario brewing kits, hand grinders, scales, kettles, cold brew bottles, Woodneck drip pots, reusable cups, mugs, coffee sacks, and tote bags. Additionally, they offer Business Beans wholesale for workplace coffee solutions. The business model commits all profits to anti-slavery initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialty Coffee Beans (House, Premium, Decaf, Dark, Special roasts + Manumix variety pack) Single-bag purchases of roasted specialty coffee available in House Roast, Premium Roast, Decaf, Dark Roast, Special Roast and an ever-changing Manumix variety pack, sold in 250g and 1kg bags in either whole bean or ground. Targeted at individual coffee drinkers via the Shopify storefront.
• Coffee Subscription Plans (Weekly / Fortnightly / Monthly / 3-6-12 month fixed) Subscription coffee delivery plans with rolling weekly (20% off), fortnightly (15% off) and monthly (10% off) cadences, plus prepaid 3-month, 6-month and 12-month fixed plans (including a 12-month Manumix variety plan). Delivered direct to UK and international customers.
• Coffee Brewing Accessories Branded and Hario-sourced brewing accessories including V60 size 01 and 02 drippers, Hario V60 Glass Brewing Kit, Skerton Plus ceramic grinder, V60 drip scale, V60 Bueno 600ml drip kettle, cold brew bottle, Woodneck cloth-filter drip pot, reusable Circular&Co cups (12oz), handmade ceramic mugs, hessian coffee sacks and re-purposed Brazilian coffee-sack tote bags (designed and sewn by survivor team member Alex).
• Business Beans (Wholesale Coffee Supply) B2B wholesale coffee supply for workplaces, with beans suited to bean-to-cup and filter coffee machines. Targeted at UK companies seeking ethical, slavery-free office coffee.

Quantifiable outcome

• Living wage paid to all employees
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• IJM (International Justice Mission)coreStrategic or Co-development PartnerAnti-slavery organization supported by Manumit's reinvested profits. IJM is a global organization dedicated to protecting people from slavery and violence.
• Red CommunitycoreStrategic or Co-development PartnerUK-based charity receiving financial contributions from Manumit's profit reinvestment, working to end exploitation.
• UnseencoreStrategic or Co-development PartnerUK anti-slavery charity supported by Manumit's profits, providing services for survivors and working to end modern slavery.
• Coffee Growing Communities in AfricaminorStrategic or Co-development PartnerFinancial contributions made to support coffee growing communities where Manumit sources their coffee, building personal links with farmers and supporting communities on the ground in Africa.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Xtwitter.com/manumitcoffee
• Facebookfacebook.com/manumitcoffee
• Instagraminstagram.com/manumitcoffee
• LinkedInlinkedin.com/company/manumit-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MANUMIT LIMITED