What Unseen does

Unseen Group (legal entity Gradtouch Ltd) is a Manchester-headquartered talent technology platform that consolidates candidate engagement, psychometric testing, digital assessment centres, video interviewing, onboarding, and employee development tools into a unified offering for large-scale employers. The company has assembled this portfolio through 11 acquisitions since 2019, including Pagoda Projects (international internships), TopScore (digital assessment centres), Evolve Assess (psychometrics), Sten10 (business psychology), Shine Interview and Oneway (video interviewing), Meet & Engage (onboarding and chatbot), Gradspace (coaching), and Seenit (employee-generated video content with AI Co-Producer). Underlying technology includes a proprietary orchestration engine, bi-directional ATS integration layer with an adapter pattern, an AI Co-Producer for content generation, AI video scoring, and bias/adverse impact monitoring across assessments.

Unseen generates revenue primarily through annual SaaS subscriptions sold either as an integrated platform or as individual products, supplemented by managed recruitment support services (Talent Stack: screening, coaching, assessor provision) and bespoke assessment design consultancy (Sten10). Pricing is not publicly disclosed and follows a quote-based enterprise sales motion with dedicated account executives and BDRs targeting FTSE 500 and UK blue-chip employers including Amazon, Vodafone, BT, Deloitte, KPMG, NatWest, British Airways, Rolls-Royce, Royal Mail, and the NHS. The company also operates a university channel via Gradcore, with 80+ university and 5,000 employer partners serving early-careers hiring. Reported revenue is approximately £10m against a stated £40-£50m medium-term target, with reported 2023 revenue of £7.5m (up 78% from £4.2m in 2022). The company is privately held following a June 2024 investment from Pelican Capital with a multi-million-pound acquisition facility from ThinCats.

Name

Unseen

Legal name

Gradtouch Ltd

Website

https://unseen-group.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Unseen Group is a UK-based talent technology platform that consolidates assessment, video interviewing, psychometrics, onboarding, and employee engagement into a unified suite for FTSE 500 and large-scale employers, built through 11 acquisitions since 2019.

Ownership category

akta.pro rank

Product category

Talent Acquisition Software

NAICS

Employment Placement Agencies and Executive Search Services (56131), Educational Support Services (611710), Educational Services (611)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Educational Services (8200)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industry

Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)

Keywords

• Talent assessment software
• Video interviewing platform
• Psychometric testing software
• Candidate engagement solutions
• Recruitment technology platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. SaaS Platform Subscriptions: Subscription-based access to Unseen's suite of talent technology products including video interviewing, psychometric testing, digital assessment centres, candidate engagement, and onboarding platforms. Products are sold as integrated platform or individual solutions.
2. Recruitment Support Services: Specialist talent support services including candidate screening, coaching, and assessment provision through Talent Stack. Provides precision talent support at scale on demand for RPOs and internal recruitment teams.
3. Assessment Design & Consultancy: Custom assessment design and business psychology consultancy services from Sten10 including bespoke psychometric assessments, leadership diagnostics, and 360 feedback.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Unseen Group provides a unified talent technology platform that combines assessment design, psychometric testing, digital assessment centres, video interviewing, candidate engagement, and onboarding tools for large-scale employers. The portfolio, assembled through 11 acquisitions, is delivered as integrated SaaS subscriptions or as individual solutions, supported by specialist services for candidate screening, coaching, assessment design, and business psychology consultancy.

Differentiator

Problem solved

Functional benefit

Brands

• Graduate Jobs: UK's go-to graduate jobs board website (graduatejobs.com)
• Gradcore
• TopScore
• Evolve Assess
• Sten10
• Pagoda Projects
• Shine Interview
• Oneway
• Meet & Engage
• Seenit
• Gradspace

Products and services

• TopScore — Digital Assessment Centres Digital assessment-centre platform for running virtual and paperless in-person assessment centres and interviews, used by graduate employers for high-volume, consistent evaluation. Customers include Kier Group, Rolls-Royce, British Airways, and Linklaters.
• Evolve Assess — Psychometric Testing & 360 Feedback Bespoke online psychometric assessment and 360 feedback platform for recruitment, development, and skills baselining across large workforces. Customers include NatWest Group and St James' Place.
• Shine Interview — Video Interviewing Video interviewing platform for high-volume screening and unified scoring, supporting asynchronous and live interviews with AI-assisted evaluation. Customers include Nissan, Post Office, and Royal Navy.
• Oneway — Video Interviewing On-demand video interviewing tool for high-volume candidate screening.
• Meet & Engage — Candidate Experience & Onboarding Candidate experience and onboarding platform delivering chat, virtual events, personalised journeys, and content delivery that reduces reneges and drop-offs. Customers include Royal Mail, Deloitte, Vodafone, NHS, and MBDA.
• Seenit — Employee-Generated Video & Engagement Employee-generated video platform with AI Co-Producer (generative-AI assistant for content creation, AI-teleprompting, and brand-safe editing) that enables employers to build authentic content for talent attraction, retention, and development. Customers include Amazon and Vodafone.
• Candidate & Employee Engagement Platform Unseen's candidate and employee engagement platform covering content delivery, chat, virtual events, and personalised journeys for talent attraction and development.
• Sten10 — Assessment Design & Business Psychology Specialist assessment design and business psychology consultancy providing bespoke psychometric assessments, leadership diagnostics, and 360 feedback for recruitment, training, and skills development. Past clients include Cabinet Office, PwC, and Telegraph Media Group.
• Talent Stack — Recruitment Support Services Stackable specialist talent support services providing precision candidate screening, coaching, and assessment provision at scale on demand for RPOs and internal recruitment teams.
• Gradcore — Employability Solutions Employability solutions for universities and graduate employers, partnering with 80+ universities and 5,000+ employers to deliver employability skills training to over 130,000 students.
• Graduate Jobs (graduatejobs.com) UK graduate jobs board website operated as a sub-brand of Unseen Group, connecting graduate jobseekers with employers.

Quantifiable outcome

• Reduces time-to-hire by up to 40%
• +6 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered strategic, core and supporting.

• PeopleScoutstrategicStrategic or Co-development Partner · 13 June 2024Partnership for joint webinars on early careers hiring topics. Collaborated on GenAI meets GenZ webinar exploring how generative AI is reshaping early careers hiring.
• Institute of Student EmployersstrategicStrategic or Co-development Partner · 13 June 2024Anne Marie Campion, Emerging Talent Specialist at ISE, featured as expert panelist on Unseen webinars about early careers market trends.
• AWS (Amazon Web Services)coreTechnology or Integration · 13 June 2024Provides website hosting and transactional email delivery. Primary cloud infrastructure provider. Data processed in Ireland under UK adequacy regulations for EEA.
• HubSpotcoreTechnology or Integration · 13 June 2024Marketing solutions including automation, form, email marketing and analytics. Located in Germany under UK adequacy regulations.
• PipedrivecoreTechnology or Integration · 13 June 2024Lead and sales management services provider. Located in Germany under UK adequacy regulations for EEA.
• GooglecoreTechnology or Integration · 13 June 2024Analytics, advertising, and user experience optimization. Google Ads Optimization for ad delivery and retargeting. Data processed in United States/Europe with UK Addendum to SCCs.
• JMW SolicitorssupportingOthers · 13 June 2024Legal advisors to Unseen Group for acquisitions and investments.
• CowgillssupportingOthers · 13 June 2024Financial due diligence advisors for acquisition transactions.
• Unity (Tax)supportingOthers · 13 June 2024Tax advisory services for Unseen Group transactions.
• GlaisyerssupportingOthers · 13 June 2024Legal advisors for Unseen Group for the Pelican Capital investment transaction.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HireVue: HireVue is the largest dedicated video interviewing and pre-hire assessment platform serving enterprise employers for high-volume hiring and early careers; it directly competes with Unseen's Shine Interview, Oneway, and Evolve Assess products on overlapping use cases.
• Harver: Harver (now including Modern Hire and Outmatch) offers volume hiring solutions spanning assessments, video interviewing, and onboarding automation, directly overlapping Unseen's TopScore, Shine/Oneway, and Meet & Engage offerings for enterprise early-careers and high-volume use cases.
• Pymetrics: Pymetrics provides AI-driven behavioral assessments and skills-based hiring tools used by large employers; it competes head-to-head with Unseen's psychometric and assessment-center products for enterprise early-careers hiring.
• Criteria Corp: Criteria Corp delivers pre-hire assessments and behavioral science-backed testing to mid-market and enterprise employers; it directly competes with Unseen's Evolve Assess and Sten10 psychometric products on assessment for recruitment and development.

Broad incumbents

• SHL: SHL is a long-established global leader in psychometric assessment, behavioral interviewing and talent measurement; it competes with Unseen's Evolve Assess and Sten10 offerings as a broader, more global incumbent in the same buyer category (enterprise talent assessment).
• Eightfold AI: Eightfold AI is a talent intelligence platform covering sourcing, assessment, and development for large enterprises; it competes as a broader AI-first incumbent whose scope overlaps Unseen's assessment, engagement and development products.
• iCIMS: iCIMS is a leading enterprise talent acquisition (ATS + recruitment marketing) suite serving large employers with high-volume hiring; it sits upstream/adjacent to Unseen's assessment and onboarding products as a broader incumbent platform.
• Workday Recruiting: Workday's recruiting and talent management suite targets the same FTSE/Global 2000 buyer base with adjacent ATS, candidate experience and assessment workflows; it is a broader incumbent that competes for the same enterprise talent technology wallet as Unseen.

Regional players

• AssessFirst: AssessFirst is a European-focused predictive assessment and psychometric platform commonly used by UK and EMEA employers; it overlaps with Unseen's Evolve Assess and Sten10 products while being more regionally concentrated in continental Europe.

Emerging players

• Questionmark: Questionmark provides online assessment and testing platforms with strong adoption in compliance/employment testing; it overlaps with Unseen's TopScore and Evolve Assess digital assessment-center and psychometric testing offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/unseen-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unseen