BUTAC S.R.L.

What BUTAC S.R.L. does

BUTAC S.R.L. operates BUTAC, an Italian-language fact-checking blog (full name: Bufale Un Tanto Al Chilo) founded in 2013 and headquartered in Rome, Italy. The publication debunks misinformation, hoaxes, fake news, and conspiracy theories across nine editorial categories: news and politics, science and technology, health and medicine, history and citations, entertainment, conspiracy theories and urban legends, editorials, scams and social networks, and climate and energy. Investigative articles are produced from reader-submitted tips and reference primary documents, official data, and expert opinions, with the primary author and editor identified as 'maicolengel butac' suggesting a founder-driven editorial structure typical of independent digital media outlets in Italy.

The underlying platform is a conventional web-based content management system with no proprietary technology disclosed in the available sources; the company does not offer a public or partner-facing API, mobile applications, SDK, or documented third-party integrations. Reach is built organically through the butac.it website, a Facebook page exceeding 100,000 followers, and a Telegram updates channel plus discussion group used for distribution, tip submission, and reader engagement. Site traffic is dominated by direct visits and search-engine referrals, with social media contributing roughly one-third of sessions, indicating durable SEO and brand-driven demand rather than rented social distribution.

Revenue is generated entirely through voluntary reader contributions: recurring Patreon subscriptions, one-time PayPal donations solicited at 'the cost of a coffee,' and commissions from an Amazon Italy affiliate book shop. There is no paid product, subscription tier, sponsorship business, or enterprise offering. There is no disclosed headcount, formal management team, external funding, awards, patents, certifications, regulatory actions, or M&A activity. The corporate copyright is held by Nexilia, which functions as a parent or hosting umbrella for the brand.

Name

BUTAC S.R.L.

Legal name

BUTAC S.R.L.

Website

https://butac.it

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

BUTAC S.R.L. operates BUTAC, an Italian-language fact-checking blog founded in 2013 in Rome that debunks misinformation, hoaxes, and conspiracy theories across nine editorial categories for Italian-speaking readers verifying viral claims on social media.

Ownership category

akta.pro rank

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Reader Donations (Patreon/PayPal): Voluntary reader support through Patreon subscription and PayPal donations. The site explicitly asks readers to support with 'the cost of a coffee' (il costo di un caffè).
2. Amazon Affiliate: The site maintains an Amazon storefront with recommended books, earning affiliate commissions on purchases.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

BUTAC (Bufale Un Tanto Al Chilo) is an Italian-language fact-checking blog that publishes investigative articles debunking misinformation, fake news, hoaxes, and conspiracy theories circulating on social media and in traditional news. Articles cover categories including news and politics, science and technology, health and medicine, history, entertainment, conspiracy theories, editorials, scams, and climate, and are typically backed by primary sources, official data, and expert opinions.

Product overview

BUTAC - Bufale Un Tanto Al Chilo is a single-product fact-checking publication operating as an Italian blog. The core offering is investigative articles that debunk misinformation, fake news, and conspiracy theories. Supporting the main content are community engagement tools (Telegram channel and discussion group), and monetization channels (Patreon, PayPal donations, and Amazon book affiliate shop). The site covers nine content categories: News/Politics, Science/Technology, Health/Medicine, History/Citations, Entertainment, Conspiracy Theories, Editorials, Scams/Social Networks, and Climate/Energy.

Differentiator

Problem solved

Functional benefit

Products and services

• BUTAC - Bufale Un Tanto Al Chilo An Italian fact-checking blog that debunks misinformation, fake news, hoaxes, and conspiracy theories. The site publishes investigative articles across categories including news/politics, science/technology, health/medicine, history/citations, entertainment, conspiracy theories, editorials, scams/social networks, and climate/energy, targeted at Italian-speaking readers.

Quantifiable outcome

• Articles typically receive thousands of views based on viral topics; the site has operated for over 10 years with consistent content production

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NexiliacoreOthersNexilia appears to be the parent company or parent organization of BUTAC. The copyright notice states 'BUTAC COPYRIGHT © 2026 BY NEXILIA. ALL RIGHTS RESERVED.' Nexilia also operates other web properties and maintains a login system (nexilia.it) that appears to be used for reader accounts.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Maldita.es: Spanish fact-checking and media literacy outlet. Highly comparable in mission, community-driven model, and use of reader tip submissions, though operating in Spanish rather than Italian.
• Full Fact: UK-based fact-checking charity combining editorial debunking with AI-driven claim detection. Comparable mission and audience type, but with greater institutional funding and technology investment than BUTAC.
• Snopes: Pioneering English-language fact-checking site covering misinformation across politics, health, and viral content. Closely comparable editorial model and reader-submission workflow, scaled to a much larger audience.
• Open (fact-checking project): Italian investigative journalism and fact-checking project covering misinformation, politics, and current affairs. Closely comparable scope, audience, and editorial approach within the Italian-language fact-checking category.
• Facta (by FactCheckers): Italian association and platform supporting professional fact-checking practices. Overlaps with BUTAC's editorial mission and serves a similar audience of misinformation-aware Italian readers.
• Pagella Politica: Italian fact-checking outlet focused on verifying political claims and statements by public figures. Operates in the same Italian market, similar community-driven editorial model, and directly comparable reader base to BUTAC.
• Facta: Italian fact-checking project publishing verified content on misinformation and false claims. Operates in the same geographic market with a structurally similar model of debunking articles in Italian.
• PolitiFact: US-based Pulitzer Prize-winning fact-checking outlet focusing on political claims. Operates a comparable article-by-claim verification model and similar category-based content structure.

Broad incumbents

• Sky TG24 Fact-Checking: Fact-checking vertical within Sky Italia's 24-hour news network. Comparable in coverage of Italian misinformation but embedded in a much larger broadcast media portfolio, giving it incumbency advantages in reach and resources.
• Agence France-Presse Fact Check: Fact-checking vertical of the global AFP news agency, active in multiple languages including Italian. Comparable editorial mission but backed by a major wire service with significantly greater resources and institutional partnerships (e.g., Meta Third-Party Fact-Checking).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bufale-un-tanto-al-chilo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BUTAC S.R.L.