Auto tellimine Saksamaalt / Euroopast - m24

What Auto tellimine Saksamaalt / Euroopast - m24 does

Mobile24 OÜ (DBA: m24) is an Estonian private limited company founded in 2011 and headquartered at Artelli 10c, Tallinn. The company operates a vehicle import and brokerage service that helps Estonian individual buyers source cars from Germany and other European markets (Denmark, Sweden, Finland, and beyond). Customers either submit a search request to Mobile24 or forward a listing link from European portals such as mobile.de, Autoscout24.de, or bytbil.com; Mobile24 then handles vehicle sourcing, price negotiation, logistics, customs, registration documentation, and delivery.

The core product offering consists of three interconnected services: (1) Auto tellimine — the primary import service covering the full end-to-end process from sourcing through registration; (2) a web-based Kalkulaator that estimates total import cost including purchase price, transport, duties, and taxes; and (3) Maaklerimüük — a brokerage service for selling customer vehicles with a trade-in option allowing up to 80% of real market value as down payment. Mobile24 is a Transpordiamet (Estonian Transport Agency) certified dealer, which enables customers to access up to €4,000 in government EV purchase subsidies (KIK support), and the company curates a strong EV/plug-in hybrid inventory (BYD, Tesla, Audi e-tron, BMW iX). Financing is facilitated through official partnerships with all major Estonian banks — SEB, Swedbank, Luminor, LHV, and COOP.

The business operates on a transaction-fee revenue model, earning per-vehicle margins on each import rather than subscription or recurring fees. Headcount is reported at 1–10 employees, and the company states it has facilitated over 1,000 vehicle orders cumulatively since founding. The primary GTM motion is sales-led and relationship-driven (named customer advisor Kuldar appears in testimonials), supported by organic marketing through the m24.ee website, European listing-portal referrals, social media (Facebook, Instagram, YouTube), and word-of-mouth referrals. The customer base is predominantly individual Estonian consumers, with at least one disclosed B2B/government fleet contract (10 Ford Transit buses supplied to Kaitseliit, the Estonian Defence League). No revenue, funding, or ownership details are publicly disclosed.

Name

Auto tellimine Saksamaalt / Euroopast - m24

Legal name

Mobile24 OÜ

Website

https://m24.ee

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Mobile24 OÜ is an Estonian vehicle import broker founded in 2011, sourcing cars from Germany and across Europe for individual Estonian buyers. It handles end-to-end import including logistics, registration, financing via five Estonian bank partners, and EV subsidy support.

Ownership category

akta.pro rank

Product category

Vehicle Import Brokerage

NAICS

Freight Transportation Arrangement (488510), Wholesale Trade Agents and Brokers (42512), Automobile and Other Motor Vehicle Merchant Wholesalers (42311)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700)

akta.pro primary industry

International Vehicle Shipping & Import Assistance (HSAKACAJ)

akta.pro secondary industries

Automotive / Vehicle Transport Brokerage (TLADAMAM), Cross-Border Freight Brokerage (USMCA/EU, etc.) (TLADAMAN), Vehicle Pickup/Delivery & Concierge (Key Handling, Inspections, Condition Reports) (HSAKAFAL)

Keywords

• Car import services
• Vehicle brokerage
• Cross-border vehicle import
• Auto sourcing Estonia
• Automobile import brokerage

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Car Import and Brokerage Service: Mobile24 OÜ earns revenue by helping customers source and import vehicles from Germany and across Europe to Estonia. The company handles the entire process including vehicle search, price negotiation, logistics, registration, and documentation. Revenue is generated through fees on individual vehicle transactions rather than subscription models.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mobile24 OÜ brokers the import of vehicles from Germany and across Europe into Estonia for individual buyers. The service covers the full chain — vehicle search or sourcing from European listings/dealers, price negotiation, transport logistics, customs clearance, registration documentation and financing coordination with partner banks. A complementary brokerage/trade-in service (Maaklerimüük) helps customers sell or use their existing vehicle as down payment (up to 80% of market value).

Product overview

Mobile24 OÜ operates as a car import and brokerage service, enabling Estonian customers to order vehicles from Germany and across Europe. The core offering consists of three interconnected services: (1) Auto tellimine — the primary import service handling vehicle sourcing, logistics, customs, and registration; (2) a web-based Kalkulaator for calculating total import costs including transport, duties, and taxes; and (3) Maaklerimüük — a brokerage service for selling customer vehicles with trade-in options. Financing is facilitated through official partnerships with Estonian banks (SEB, Swedbank, Luminor, LHV, COOP). The company also acts as a Transpordiamet (Transport Agency) recognized vehicle seller.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto tellimine (Car Import Service)

Quantifiable outcome

• Over 1000 vehicles ordered through the service

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Transpordiamet (Transport Agency)coreOthersMobile24 is a Transport Agency certified dealer (Transpordiameti poolt tunnustatud müüja), which enables customers to access government purchase subsidies for electric vehicles (up to 4000 EUR KIK support).
• BLRT Refonda Baltic OÜ / Metruna OÜminorOthersDesignated waste management partner for end-of-life vehicle recycling. Mobile24 directs customers to this partner for proper disposal of motor vehicles.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Carwow: European online car marketplace connecting consumers with dealers for new and used vehicles. Comparable in offering dealer-mediated sourcing from across Europe, but as a platform rather than a transactional importer; serves similar buyer pain points (price, selection).
• Inchcape plc: Global automotive distributor representing premium and volume brands across more than 40 markets. Relevant as a broad incumbent handling cross-border vehicle distribution, though operating at much larger scale and through distributor agreements rather than consumer-facing import brokerage.
• Cox Automotive Europe: Provider of automotive remarketing, digital marketing, and dealer software across Europe including Manheim auctions and Autotrader platforms. Adjacent to Mobile24's vehicle sourcing, trade-in, and dealer-services activities, with overlapping fintech/logistics capabilities.

Others

• mobile.de: Germany's largest vehicle listing portal and a stated source for Mobile24 customers to find vehicles. Functions as upstream inventory source and indirect competitor (customers could transact via mobile.de directly), making it a key ecosystem partner rather than a pure peer.
• AutoScout24: Major European car listing portal across Germany, Italy, Netherlands and other markets, explicitly referenced as a discovery source for Mobile24 customers. Acts as a partner listing platform and indirect competitor if consumers purchase directly through its dealer network.

Direct peers

• Hedin Mobility Group: Large European automotive retailer importing and distributing vehicles across multiple markets including the Nordics and Baltics. Comparable cross-border vehicle sourcing and dealer-network business model, though with substantially broader geographic and brand coverage than Mobile24.
• WeBuyAnyCar: UK-founded direct car-buying service that purchases vehicles from consumers across multiple geographies. Comparable on the brokerage/trade-in side of Mobile24's business (Maaklerimüük), though without the cross-border import service to Germany/Europe.
• Auto1 Group: Pan-European online used-car platform operating a merchant model that buys and sells vehicles across borders. Directly comparable to Mobile24's cross-border vehicle sourcing/brokerage model, though at much larger scale and across many more countries.

Regional players

• Bilia AB: Nordic car retailer and service operator with dealerships across Sweden, Norway, Germany, Belgium, Luxembourg and the Baltics. Comparable in that it sells new and used vehicles and provides financing partnerships; differs in being a brick-and-mortar dealership chain rather than a pure import broker.

Emerging players

• carVertical: Lithuania-based vehicle history and mileage data provider, also serving cross-border car buyers with VIN-based checks. Complementary to Mobile24's import service — both serve Estonian and Baltic consumers importing cars and address the trust/transparency gap in cross-border vehicle buying.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/m24.ee
• LinkedInlinkedin.com/company/m24-ee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto tellimine Saksamaalt / Euroopast - m24