Tonarino Kaigo

What Tonarino Kaigo does

Tonarino Kaigo (NPO法人となりのかいご / NPO Tonarinokaigo) is a Japanese nonprofit organization that provides caregiving support consulting, education, and information services. Its thesis is the "parent-disrespectful caregiving" (親不孝介護 / oya-fukou kaigo) framework — the view that working family members should deliberately maintain distance from direct caregiving and instead act as team managers coordinating professional care services, in order to prevent caregiver burnout, preserve the parent-child relationship, and reduce caregiving-related career resignation (介護離職).

The organization's core products and underlying "platform" are content-and-expert-delivery rather than software. Deliverables include: (i) on-site and remote corporate seminars on work-care balance, dementia awareness, and dementia-related resignation prevention, customized to large Japanese enterprises; (ii) individual remote and in-person consulting for working professionals navigating caregiving; (iii) a free downloadable 15-page guide "介護のギモン" (Kaigo no Gimon); (iv) a weekly radio program with 330+ episodes; (v) an extensive blog covering virtually all caregiving topics; and (vi) a catalog of books authored by representative Jun Kawanouchi (川内潤) through major Japanese publishers including Nikkei BP, Gakken, Natsumesha, Poplar Publishing, Seishun Shuppansha, and Technical Review Publishing (技術評論社).

The business model is a hybrid professional services and content monetization structure. Paid corporate seminars and individual consulting operate as professional-services engagements with quote-based pricing, delivered direct to enterprise HR buyers and to individuals. Book sales through Amazon and other retailers generate unit-level revenue with prices ranging from 500 yen to 2,420 yen per title, functioning both as a modest revenue stream and as a top-of-funnel authority asset. Public seminars for prefectural and municipal governments (Fukuoka, Tokyo, Musashino, Ota Ward, Chofu) extend reach into the government segment. No subscription pricing, no API, no app, and no disclosed revenue figures are available. Customer segments are Japanese corporations and employers (primary), working professionals aged roughly 40-60 facing or anticipating caregiving responsibilities (primary), and local government and public welfare institutions (secondary). Marketing is primarily content- and PR-driven, relying on NHK and major newspaper appearances, the founder's book catalog, the radio program, and Facebook.

Name

Tonarino Kaigo

Legal name

NPO法人となりのかいご

Website

https://tonarino-kaigo.org

Company type

Private

Operating status

Operating

Short description

Tonarino Kaigo (NPO法人となりのかいご) is a Japanese NPO that provides work-care balance consulting, corporate seminars, books, and educational content to help Japanese companies and working professionals manage eldercare without career resignation, anchored by founder Jun Kawanouchi's "parent-disrespectful caregiving" framework.

Ownership category

akta.pro rank

Product category

Eldercare Consulting and Education Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF)

akta.pro secondary industries

Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF), Dementia Care Coordination & Care Planning (HSABAEAJ)

Keywords

• Caregiving consultation services
• Work-care balance seminars
• Eldercare education content
• Dementia awareness training
• Caregiver support consulting

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate Seminars: Delivers paid seminars to corporations on work-care balance, dementia understanding, and caregiving management. Revenue generated through corporate training contracts.
2. Individual Consulting: Provides remote and in-person consulting services to individuals and families navigating caregiving challenges.
3. Book Sales: Sells published books and guides on caregiving, work-care balance, and elderly care management through Amazon and other retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Tonarino Kaigo provides caregiving support consulting, education, and information services to Japanese families and employers. It delivers on-site corporate seminars on work-care balance and dementia awareness, individual/family consultation sessions (remote and in-person), and educational content through books, a radio program, a website blog, and a downloadable guide. The organization's approach centers on advocating professional care services and team management over direct family caregiving to prevent caregiver burnout and employee resignation.

Product overview

Tonarino Kaigo (となりのかいご) is an NPO organization that provides educational content, consulting services, and community support for working individuals facing caregiving challenges. Their offerings include the free downloadable 'カイゴのギモン' guide, radio programs, corporate seminars, and one-on-one consultation services. The organization focuses on helping business professionals balance work and caregiving responsibilities through team management approaches, professional support networks, and practical guidance on leveraging public care services. The information site serves as a central hub for caregiving knowledge while their radio programs provide ongoing education and awareness.

Differentiator

Problem solved

Functional benefit

Brands

• カイゴのギモン: A free 15-page booklet created by the organization providing condensed information on starting caregiving, including common misunderstandings vs. correct understandings about dementia, stroke, and falls.

Products and services

• 仕事と介護の両立セミナー (Work and Caregiving Balance Seminars)

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• 株式会社ニチイ学館: Japan's largest home-visit care and nursing services provider with nationwide coverage and corporate HR support programs. Comparable as a broad incumbent that bundles caregiving services with corporate education and consulting offerings.
• SOMPO Care Inc. One of Japan's largest senior care service operators, offering both residential care and corporate caregiver support programs. Comparable as a broad incumbent with significant overlap in caregiver education and corporate care consulting.
• SOMPOホールディングス株式会社: Parent of SOMPO Care and a major insurance and care conglomerate with corporate wellness initiatives around caregiver support. Comparable as a broad incumbent whose enterprise wellness and care programs overlap with Tonarino Kaigo's corporate seminar offerings.
• パソナグループ: Diversified HR services group with dedicated work-care balance consulting and caregiver leave support programs for corporate clients. Comparable as a broad incumbent competing for the same enterprise HR budget related to caregiver support.
• 株式会社ベネッセホールディングス: Major Japanese education and senior care conglomerate operating senior living communities, home care, and adult learning products. Comparable as a broad incumbent serving overlapping elderly and family caregiver audiences through education-driven offerings.

Emerging players

• 株式会社LITALICO: Listed Japanese company providing disability and elderly support services with a focus on independence and empowerment. Comparable as an emerging player with a similar empowerment-oriented philosophy applied to care recipients and their families.

Direct peers

• ワーク・ライフバランス株式会社: A Japanese consulting firm specializing in corporate work-life balance programs including caregiver support, operating a similar seminar-and-consulting model for enterprise HR departments. The closest direct functional peer given the shared focus on employer-facing work-care balance consulting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubetonarino-kaigo.org/radio
• Facebookfacebook.com/kaigoforbussinessperson/?epa=SEARCH_BOX

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tonarino Kaigo