CHIA FOOD (YORK) LIMITED

Name

CHIA FOOD (YORK) LIMITED

Legal name

Chia Food York Limited

Website

https://chiacharge.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Nutrition

NAICS

Baked Goods Retailers (445291), Other Specialty Food Retailers (44529)

SIC

Food And Kindred Products (2000), Bakery Products (2050)

akta.pro primary industry

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

akta.pro secondary industries

Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG), Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Chia energy bars
• Sports nutrition snacks
• Endurance fueling products
• Chia seed snacks
• Protein flapjacks

Headquarters

HQ city

York

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through their Shopify-powered website. Customers purchase products individually or in bulk boxes with per-item pricing. Standard transaction-based model with no subscription requirement, though repeat purchases are encouraged through loyalty and sampling programs.
2. Wholesale/B2B Sales: B2B wholesale channel supplying products to Xmiles for international distribution. Also sells to retailers through wholesale pricing. 20-box flapjack bulk orders available for wholesale customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

CHIA FOOD (YORK) LIMITED, trading as Chia Charge, manufactures and sells chia seed-based sports nutrition products — including flapjacks, protein bars, energy chews, peanut butter powder, collagen peptides and chia seeds — out of its Yorkshire bakery. The products are positioned as real-food alternatives to processed sports gels for endurance athletes and active consumers, sold primarily direct-to-consumer via the chiacharge.co.uk Shopify storefront with secondary wholesale supply.

Product overview

Chia Charge is a UK-based sports nutrition company specialising in chia seed-based energy bars, protein products, and recovery snacks for athletes and active individuals. The product portfolio centres on flapjacks (Mini 30g and standard 80g sizes), protein bars (Protein Crispy Bars 60g and Protein Bites 50g), and energy chews (Chia Chews). Supporting products include Peanut Butter Powder (50% protein), Collagen Peptides (500g), and pure Chia Seeds (450g). Sample packs (Standard, Premium, and Vegan) allow customers to trial the full range. All products are made with kitchen cupboard ingredients in the company's Yorkshire bakery, positioned as real-food alternatives to processed sports gels and supplements. The brand targets runners, cyclists, and fitness enthusiasts, with products designed for pre-workout fuel, during-activity energy, and post-workout recovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Mini Flapjack 30g (box of 20) 30g mini flapjack energy bars sold in boxes of 20, made with chia seeds, oats, butter and golden syrup. Available in Original Sea Salt, Salted Caramel, Banana and Berry (No Added Sugar). Designed as a real-food alternative to gels for training and racing.
• Chia Energy Flapjacks 80g (x 23 + 3 free) Full-sized 80g chia energy flapjacks sold in boxes of 23 with 3 free flapjacks. Flavours include Salted Caramel, Original Sea Salt, Banana and Berry. Used by GB marathon runners Aly Dixon and Steve Way.
• Protein Crispy Bar 60g (Box of 10) 60g high-protein snack bars with 20g protein per bar, made with Soya Protein Crispies and chia seeds. Flavours include Salted Caramel, Cocoa and Jaffa Cake. Suitable for post-workout recovery; wheat-free and vegan options available.
• Protein Bites 50g (Box of 10 + 2 FREE) 50g protein bite snacks with 8g protein per bar. Flavours include Peanut Butter & Milk Choc Chip and White Choc & Raspberry. Available as mixed boxes with 10+2 free offer.
• Chia Chews - 30g Carbs (3-pack) Fast-acting energy chews providing 30g carbs per pack, formulated with pink Himalayan salt and milled chia seeds. Flavours include Raspberry, Mint and Cola. Presented as a gel and drink alternative for use before or during activity.
• Peanut Butter Powder - 50% Protein (450g) High-protein peanut butter powder with 50% protein content, 70% less fat than regular peanut butter. 450g resealable pouch, all-natural, vegan, no added sugar or preservatives.
• Collagen Peptides 500g Grass-fed bovine collagen peptides powder, Type I and III, unflavoured. Approximately 13.5g protein per serving, dissolves in hot or cold drinks. Marketed for skin, tendon and connective tissue support.
• Chia Seeds 450g 100% pure chia seeds in a 450g resealable pouch. Plant-based with no added sugar and a mild nutty flavour; rich in fibre, plant-based protein and omega-3 fats. Used in porridge, yoghurt, smoothies, baking and chia pudding.
• Soya Protein Crispies Unflavoured Unflavoured protein crispies made from soya protein, designed for use as an ingredient or topping. Vegan and gluten-free compatible.
• Vegan Gluten Free Mini Flapjacks (18 x 30g) Gluten-free and vegan mini flapjacks made with cashew paste and coconut oil. Flavours include Apple Crumble, Salted Caramel and Choc Chip, Peanut Butter and Choc Chip, and Dark Chocolate and Ginger. Sold in boxes of 18.
• Chia Charge Sample Packs (Standard / Premium / Vegan) Curated multi-product sample packs (Standard ~10 bars, Premium 14 items, Vegan 10+ bars and chews) sold with free UK delivery as a low-friction entry point for new customers to trial the range; includes a discount code for the second order.

Quantifiable outcome

• Most people metabolize 300-400 calories per hour during activity, so one flapjack (340-378 calories) can replace 3-4 sports gels
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• XmilescoreChannel Partner/ Reseller/ DistributorXmiles (xmiles.co.uk) is the international distributor for Chia Charge products. The company stopped direct international delivery due to customs, duties and tax complexity, recommending Xmiles to customers worldwide as the alternative source for Chia Charge products.
• 1% for the PlanetminorOthersEnvironmental membership organization where Chia Charge commits 1% of annual sales to approved environmental charities. Listed as a member company with information on their sustainability page.
• The Fire Fighters CharityminorOthersUK charity for serving and retired fire service personnel. Supported by Ben Weedon through his 'Running in Remission' fundraising campaign. Chia Charge facilitates awareness through athlete story content.
• Prostate Cancer UKminorOthersUK prostate cancer research and support charity. Supported by Ben Weedon through his 'Running in Remission' fundraising campaign following his prostate cancer surgery and successful return to ultra running.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tailwind Nutrition: Endurance fuel brand selling all-in-one drink mixes, energy bars, and recovery products designed for runners, cyclists, and ultra athletes. Comparable D2C-led model and endurance-athlete focus to Chia Charge.
• Maurten: Premium endurance sports nutrition brand offering gels, drink mixes, and bars using hydrogel and natural-ingredient technology for serious marathoners and triathletes. Competes with Chia Charge in the performance fuelling category at the premium end.
• Torq: UK sports nutrition brand offering gels, bars, and recovery products for endurance athletes and active lifestyle consumers. Comparable product range and target audience to Chia Charge, including natural-ingredient options.
• Honey Stinger: US natural energy brand offering honey-based gels, chews, waffles, and bars for endurance athletes. Highly comparable 'real food' positioning to Chia Charge, with a wider product portfolio and global distribution.
• High5: UK endurance nutrition brand selling energy gels, chews, bars, and recovery drinks targeted at runners, cyclists, and triathletes. Directly comparable product mix and customer base to Chia Charge's endurance-athlete focus.
• Science in Sport (SiS): UK endurance sports nutrition brand offering gels, chews, bars, and powders for runners, cyclists, and triathletes. Direct competitor to Chia Charge in the same UK endurance fuelling category, with broader retail distribution and a much larger team.
• Veloforte: UK natural sports nutrition brand specialising in energy bars, chews, and hydration products made with real-food ingredients for endurance athletes. Closest peer to Chia Charge on the 'real food vs processed gels' positioning.
• Mountain Fuel: UK endurance nutrition brand selling energy drinks, gels, and recovery products aimed at ultra runners, fell runners, and adventure athletes. Comparable niche positioning and D2C-led UK model to Chia Charge.

Broad incumbents

• Clif Bar: Large natural energy bar company offering bars, gels, and chews across running, cycling, and active lifestyle use cases. Overlaps with Chia Charge on real-food bars and chews but operates as a broad incumbent with mass-market distribution.
• GU Energy Labs: Large global energy gel and chew brand for endurance athletes with broad retail distribution and a deep product line. A broad incumbent rather than direct niche peer, competing with Chia Charge in fuelling occasions across running and cycling.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/chiacharge
• LinkedInlinkedin.com/company/chia-charge

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHIA FOOD (YORK) LIMITED