MAGIC RESIN INC.

What MAGIC RESIN INC. does

Magic Resin Inc. is a privately-held US e-commerce company that formulates and sells two-component epoxy resin systems and complementary accessories directly to consumers and trade buyers through its Shopify storefront at magicresin.com. The company was founded by woodworkers seeking to improve on existing resin solutions and today serves four primary segments: artists and crafters, DIYers and woodworkers, contractors and installers, and commercial teams such as restaurant chains. Its core product lines include Table Top & Coating Resin (1:1 mix ratio, up to 1/4" pours), Art & Craft Resin (1:1 mix, up to 1/2"), 2" and 4" Deep Pour & Casting Resins (2:1 mix, low-viscosity), Floor Epoxy, Polyaspartic topcoats, UV Resin, and a Moisture Vapor Barrier primer, supported by an accessory ecosystem of pigments, mica powders, decorative flakes, molds, spike shoes, and installation kits.

The company's competitive positioning rests on proprietary formulations featuring UV anti-yellowing HALS stabilizers, food-safe cured output, high heat resistance (~100°C continuous, 450°F temporary), and application-specific mix ratios optimized for coating, casting, and flooring use cases. Distribution is direct-to-consumer from multiple US fulfillment points, enabling free 1-3 day average delivery nationwide, and a contractor pallet-pricing program serves bulk buyers of 100+ gallons with dedicated technical support. The business model is transactional unit pricing with frequent discount promotions, gift card sales, and a 30-day money-back guarantee; the company cites 50,000+ happy customers and 6,000+ five-star reviews as social proof, supported by Instagram, an instructional blog, an epoxy calculator, and a one-tree-per-item sustainability partnership with Ecologi.

Magic Resin operates exclusively in the United States with no disclosed international shipping, no outside institutional funding, and no management team information publicly available. The company is DBA "Magic Resin USA" alongside "Magic Resin," is privately held, and shows no records of mergers, acquisitions, regulatory actions, or leadership changes in the source data.

Name

MAGIC RESIN INC.

Legal name

Magic Resin Inc.

Website

https://magicresin.com

Company type

Private

Founded year

2019

Operating status

Operating

Ownership category

akta.pro rank

Product category

Epoxy Resin Coatings

NAICS

Plastics Material and Resin Manufacturing (325211), Paint and Coating Manufacturing (325510)

SIC

Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Coating & Adhesive Raw Materials (Resins, Additives, Solvents) (IMAEAGAK)

Keywords

• Epoxy resin coatings
• Casting resin
• Floor epoxy coatings
• Polyaspartic coatings
• Resin pigments accessories

Headquarters

HQ city

Québec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Epoxy Resin Product Sales: One-time purchase model for two-component epoxy resin kits in various sizes and formulations. Products include table top resin, art & craft resin, deep pour resin (2" and 4"), floor epoxy, and accessories. Revenue generated through direct e-commerce sales with free shipping on all orders.
2. Pigments and Colorants: Sale of mica powders, pigment dyes, and colorants for epoxy resin projects. Includes various sizes and color options for customization of resin projects.
3. Contractor/Installer Bulk Sales: Pallet pricing program for bulk buyers (100+ gallons) offering preferential pricing on all products. Volume-based pricing for professional contractors and installers.
4. Gift Cards: Digital gift cards sold in denominations of $10, $25, $50, $100, and $250 for recipient use at checkout.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Magic Resin Inc. manufactures and sells a comprehensive line of epoxy resin and specialty coating products directly to consumers and contractors through its own Shopify e-commerce site. The portfolio spans table top and art/craft resin, deep pour casting resin, floor epoxy, polyaspartic aliphatic polyurea coatings, UV resin, moisture vapor barrier primers, pigments, mould-making silicones, HDPE table molds, and installation accessories. A dedicated contractor/installer program extends the offering with pallet pricing, multi-year contracts, and dedicated technical support for professional flooring contractors and commercial restaurant chains.

Product overview

Magic Resin is an e-commerce company offering a comprehensive portfolio of epoxy resin products for various applications. The core product line includes Table Top & Coating Resin for surfaces like countertops and bar tops, Art & Craft Resin for jewelry and craft projects, and Deep Pour Resin in 2" and 4" variants for river tables and casting applications. Floor coatings encompass Floor Epoxy Resin, Polyaspartic coatings, and Moisture Vapor Barrier Primer for garage, basement, and commercial flooring. The company also sells complementary products including UV Resin, Mica Powder and Transparent Pigment Dyes for coloring, decorative floor flakes, Platinum Silicone Mould Making materials, HDPE Table Molds, and professional installation accessories such as spike shoes, roller kits, and mixing tools. The offering is a unified product catalog with physical resin products and accessories designed for makers, DIY enthusiasts, contractors, and commercial users.

Differentiator

Problem solved

Functional benefit

Products and services

• Table Top & Coating Resin Self-leveling epoxy resin formulated for countertops, bar tops, and decorative surfaces; cures to a crystal-clear, food-safe finish with UV anti-yellowing protection for individual crafters and commercial buyers.
• Art & Craft Resin Low-viscosity epoxy resin designed for art projects, jewelry, coatings, and small castings, intended for individual artists and hobbyists.
• 2" Deep Pour & Casting Resin Epoxy formulated for pours up to 2 inches in a single layer, used by artists and woodworkers for river tables and medium-depth castings.
• 4" Deep Pour & Casting Resin Deep-cure epoxy formulated for pours up to 4 inches in a single layer, used for thick river tables, large castings, and sculptural applications.
• Floor Epoxy Resin High-build epoxy coating for residential and commercial concrete floors, sold through the e-commerce site and contractor/installer pallet program for professional flooring installations.
• Polyaspartic Aliphatic Polyurea Fast-curing, UV-stable aliphatic polyurea topcoat used as the wear layer over floor epoxy to provide abrasion resistance, chemical resistance, and long-term clarity for contractors and installers.
• UV Resin Ultraviolet-curing resin for small jewelry and craft projects that need rapid cure times without measuring or mixing.
• Moisture Vapor Barrier Floor Epoxy Primer (MVB) Two-part epoxy primer formulated to suppress moisture vapor transmission from concrete slabs prior to applying floor epoxy or polyaspartic topcoats, used by professional installers on commercial and residential flooring jobs.
• Mica Powder Pigments Mineral mica-based color pigments used by artists and contractors to tint epoxy resin, coatings, and crafts.
• Transparent Pigment Dye Transparent liquid dyes designed to color epoxy resin while preserving depth and clarity in castings and coatings.
• Flakes for Epoxy Floor Coatings Decorative vinyl flakes broadcast into epoxy floor coatings to add texture, color, and slip resistance, used primarily by flooring contractors.
• Platinum Silicone Rubber Mould Making Material Kit Two-part platinum-cure silicone kit used by artists and small manufacturers to cast reusable moulds for resin and craft applications.
• HDPE Table Molds High-density polyethylene reusable molds designed for casting river tables, charcuterie boards, and similar resin projects.
• Epoxy Accessories Kit Starter accessory bundle sold alongside resin kits for individual crafters and DIY projects.
• Complete Floor Epoxy & Polyaspartic Installation Accessory Kit Full installation accessory bundle marketed to professional flooring contractors alongside the floor epoxy and polyaspartic product lines.
• Epoxy Spike Shoes Spiked footwear that allows installers to walk on wet epoxy and floor coatings without leaving footprints during application.
• Epoxy Resin Mixer - Helix Drill Attachment Helix-style mixing attachment for standard drills used by installers and crafters to thoroughly blend two-part epoxy resin and hardener.
• Silicone Measuring Cups Set Reusable silicone measuring and mixing cups sized for two-part epoxy resin preparation.
• Magic Resin Gift Card Stored-value gift card usable across the company's product catalog on the Shopify storefront.

Quantifiable outcome

• 6,000+ five-star reviews demonstrate high customer satisfaction
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• EcologiminorOthersEnvironmental partnership where Ecologi plants one tree for every item purchased from Magic Resin. Customers can view progress of the Magic Resin forest at Ecologi.com/MagicResin. This partnership supports Magic Resin's carbon offset initiative.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ecopoxy: Ecopoxy focuses on bio-based and eco-friendly epoxy resins for coating, casting, and composite applications. They overlap with Magic Resin's UV-resistant and food-safe formulations but differentiate on sustainable raw materials, appealing to environmentally-conscious buyers.

Direct peers

• Stone Coat Countertops: Stone Coat Countertops sells epoxy countertop, floor, and art resin products through their own e-commerce site with a strong YouTube-driven content strategy. They overlap directly with Magic Resin's countertop, floor epoxy, and art resin product lines.
• ProMarine Supplies: ProMarine Supplies sells tabletop and casting epoxy resin kits directly to consumers via their own website, targeting the same DIY, woodworking, and art segments. Their Crystal Clear Bar Table Top Epoxy is a direct substitute for Magic Resin's Table Top & Coating Resin line.
• East Coast Resin: East Coast Resin is a D2C epoxy brand offering tabletop, deep pour, and art resins with similar two-component kit SKUs. They compete head-to-head with Magic Resin in online marketplaces and on similar search terms in the DIY resin category.
• Counter Culture DIY: Counter Culture DIY sells stone-coat-style epoxy countertop and art kits with strong social media branding. They compete with Magic Resin's tabletop and floor epoxy SKUs at similar price points and serve the same countertop DIY community.
• MAS Epoxies: MAS Epoxies manufactures table top and deep pour resins sold direct to makers and contractors. They compete with Magic Resin in both the hobbyist/woodworking segment and the professional contractor bulk channel.
• ArtResin: ArtResin is the leading direct-to-consumer epoxy resin brand in the art/craft category, selling two-component epoxy kits through their own e-commerce site. Magic Resin's Art & Craft Resin is a direct competitor in the same maker community, sold through a similar self-serve D2C model with comparable price points.

Broad incumbents

• System Three Resins: System Three is an established manufacturer of specialty epoxy coatings, adhesives, and finishes for marine and woodworking applications. They overlap with Magic Resin's tabletop/clear finish chemistry but operate primarily through distributor and pro channels rather than D2C.
• TotalBoat: TotalBoat sells epoxy resins, paints, and finishes through a D2C e-commerce model targeting DIY boaters and woodworkers. They share the same direct-to-consumer epoxy positioning as Magic Resin and overlap in tabletop and deep-pour resin SKUs.
• West System (Gougeon Brothers): West System is an established brand in two-part epoxy resins primarily for marine, woodworking, and composite applications. They are a broader incumbent with overlapping chemistry and an adjacent professional user base, though they target more marine/structural use cases than Magic Resin's decorative and craft focus.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/magicresin
• LinkedInlinkedin.com/company/magic-resin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAGIC RESIN INC.