CARELIA LTD

What CARELIA LTD does

CARELIA LTD is an IoT software engineering services company founded in 2016, delivering connected-product development across healthcare, automotive, smart home, and industrial/logistics verticals. Its offering spans firmware, mobile and cloud applications, and full-stack IoT platform builds, executed for a base of more than 70 clients across 200+ projects, with a claimed footprint of 6.5 million connected devices. Notable enterprise engagements include Mitsubishi Electric, ZF, and Autobrain in automotive/mobility, Arthromeda and CarFit in connected-vehicle services, and AiM Technologies in motorsport telemetry; consumer engagements include MyGeeni and Fordewind in smart home.

The company's core technology stack aligns with the AWS IoT ecosystem and integrates Matter, Thread, Alexa, Google Assistant, and Firebase, supporting both consumer-grade interoperability and regulated-industry deployments. Carelia operates six delivery offices (Los Angeles as headquarters, New York, Vancouver, Warsaw, Tallinn, and Kyiv), giving it a blended North American client-facing and Eastern European engineering-talent model. Specialized sub-brands - Carelia Healthcare Solutions and EHR CyberSecure - target HIPAA-compliant connected-health and healthcare-cybersecurity buyers, while Agriculture Asset Tracking has been launched on a subscription model.

Carelia's business model is predominantly project-based professional services with an early transition toward recurring-revenue software offerings (the agriculture subscription product). Go-to-market leans on eight consecutive years of CES presence (2016-2025), enterprise referenceability from named industrial clients, and a sub-brand-led motion for regulated verticals. The company is privately held and bootstrapped, with no disclosed outside funding, patents, or revenue figures.

Name

CARELIA LTD

Legal name

CARELIA LTD

Website

https://carelia.io

Company type

Private

Founded year

2016

Operating status

Operating

Short description

CARELIA LTD is an IoT software engineering services firm founded in 2016, delivering connected-product development across healthcare, automotive, smart home, and industrial verticals for 70+ clients from six global offices.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Outsourcing / Project-Based Development Services: Carelia delivers complete IoT systems from idea to deployment as a contracted project. The company assembles teams of professionals with different specializations who start immediately on client projects. Revenue is generated through project fees based on scope, team size, and duration.
2. Outstaffing / Team Extension: Carelia extends client development teams with its own IoT software experts. Clients pay for dedicated developer hours, typically starting from 1 developer for 1 week. Revenue is generated through hourly or monthly billing for remote specialists.
3. Dedicated Team Engagements: Full-cycle IoT product development under one roof with a dedicated team aligned to a client's project. The team is customized to match project requirements, generating recurring revenue through long-term engagement contracts.
4. Subscription-Based Platform (Agriculture Asset Tracking): The Agriculture Asset Tracking System supports a flexible subscription model with multiple service tiers and feature sets, allowing farms and agricultural organizations to choose functionality matching their operational needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Carelia is a custom IoT software engineering firm that designs and builds connected product solutions spanning embedded firmware, cloud infrastructure, and mobile applications. The company delivers full-cycle IoT product development through outstaffing/team extension, dedicated team engagements, and outsourcing models, serving enterprise and mid-market clients in healthcare, automotive, smart home, and industrial verticals.

Product overview

Carelia is an IoT software engineering company focused on healthcare IoT and connected product development, operating across five industry verticals: Smart Home, Healthcare, Automotive, and Industry 4.0. Rather than a unified platform, its portfolio consists of 15 distinct standalone IoT products and solutions, each developed as an individual project or case study. Key products include Smart Home Products (a unified Geeni device control app with voice assistant integration), Clinic Referral Hub (healthcare referral coordination via AWS IoT), Smart Asset Tracking System (BLE/RFID/GPS logistics monitoring), Autobrain Connected Car Platform (OBD-II vehicle diagnostics), HeartStream Analytics (BLE-connected ECG monitoring), and Vital RPM (remote patient monitoring for chronic conditions). Additional solutions span SmartBulb (Matter-protocol smart lighting), Agriculture Asset Tracking System (worker safety near harvesters), HVAC Telematics and Telemetry System (cellular-connected HVAC monitoring), Smart Water Treatment (industrial water quality monitoring), DepthMetrics (automated depth measurement with Siemens PLC), Smart Charging Station (shared EV charging platform), Property Rental & Management (smart lock-integrated property platform), Teledoctor SaaS (HIPAA-compliant telehealth communication), and CybioTech CRM Systems (healthcare workflow and document management). Products are delivered as standalone mobile apps (iOS/Android), cloud-connected platforms, or embedded device solutions. Carelia also provides professional services including IoT Mobile Apps, IoT Cloud, IoT Embedded, and Team Extension/Outsourcing engagement models.

Differentiator

Problem solved

Functional benefit

Brands

• Autobrain: Connected car platform developed by Carelia for vehicle safety, diagnostics, and fleet management with OBD-II device integration
• Fordewind
• HeartStream Analytics
• Carelia Healthcare Solutions

Products and services

• Smart Home Products A unified IoT smart home platform developed in collaboration with MyGeeni that enables users to control Geeni smart home devices including plugs, switches, lighting, climate systems, and security cameras through a single mobile application, with voice control, automation scheduling, energy monitoring, and geofencing capabilities built on AWS infrastructure.
• Clinic Referral Hub A secure digital healthcare platform that streamlines medical patient referrals between clinics, hospitals, and healthcare providers using web applications and AWS IoT 1-Click buttons, with automated email and SMS notifications for specialist consultation scheduling.
• Smart Asset Tracking System A digital logistics and supply chain solution enabling real-time asset tracking and monitoring through BLE, RFID, and GPS technologies, with BLE tags acting as smart beacons connected to a mobile application providing real-time data and centralized analytics dashboards.
• Autobrain (Connected Car Platform) A connected car platform using a plug-and-play OBD-II device that connects wirelessly to vehicles and communicates with a cloud platform via BLE, providing real-time vehicle diagnostics, driving behavior analysis, location tracking, automatic crash response, and stolen vehicle tracking.
• Agriculture Asset Tracking System An IoT-based cross-platform mobile application for monitoring workers and equipment near agricultural harvesters using wearable BLE devices, GPS-based geofencing for hazard zones, emergency panic button with location sharing, and two-way communication.
• HeartStream Analytics A connected ECG monitoring solution combining BLE-enabled medical devices, mobile applications, and IoT cloud infrastructure for real-time cardiac data collection and analysis, with HIPAA-compliant VoIP communication for remote consultations.
• HVAC Telematics and Telemetry System A real-time HVAC monitoring and control platform leveraging cellular connectivity (2G, LTE-M, NB-IoT) for reliable cloud communication, with embedded firmware, AWS IoT Core integration, MQTT protocol, and serverless processing for healthcare facilities.
• Smart Water Treatment A comprehensive hardware and software platform for continuous monitoring and optimization of industrial water treatment systems, integrating smart monitoring devices, cloud platform, CRM interface with dashboards, and a predictive maintenance module.
• DepthMetrics An automated depth measurement system for drilling and excavation operations using a Siemens PLC with high-frequency input capabilities, HMI panel for on-site configuration, wireless Wi-Fi data transmission, and 'Zero Point' calibration for reference level establishment.

Quantifiable outcome

• 6.5 million IoT devices connected through Carelia-developed solutions
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• MyGeenicoreStrategic or Co-development PartnerCarelia partners with MyGeeni to deliver a fully connected smart home experience through a unified mobile application. The partnership combines Fordewind's smart home product development with MyGeeni's device ecosystem, enabling users to control Geeni smart home and smart health devices — including lighting, climate systems, security devices, and home appliances — through a single centralized platform.
• FordewindcoreStrategic or Co-development PartnerFordewind focuses on developing advanced smart home products and IoT ecosystems. In collaboration with MyGeeni, Fordewind and Carelia work together to deliver connected smart home experiences that combine hardware innovation with scalable software solutions.
• Amazon Web Services (AWS)coreTechnology or IntegrationCarelia builds cloud infrastructure and IoT solutions on AWS, utilizing services such as AWS IoT Core for secure device communication and authentication, AWS Lambda for serverless processing, and AWS IoT 1-Click buttons for healthcare referral workflows. AWS forms the foundational cloud platform across most of Carelia's IoT projects.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GlobalLogic: Digital product engineering services company (Hitachi subsidiary) specializing in embedded software, IoT, cloud, and mobile across automotive, healthcare, and industrial verticals. Comparable to Carelia as a custom IoT engineering partner serving enterprise clients with similar engagement models.
• EPAM Systems: Large Eastern European-origin digital engineering services firm with deep IoT, connected device, and embedded systems practices. Comparable to Carelia in service mix (custom software development, team extension, project outsourcing) and in leveraging nearshore engineering centers for cost-efficient delivery.
• Luxoft (DXC Technology): Digital engineering services firm with a strong automotive and embedded systems practice, now part of DXC Technology. Comparable to Carelia in connected vehicle, IoT, and embedded firmware development capabilities for enterprise clients.
• SoftServe: Ukraine-headquartered digital engineering services firm with a large IoT and connected solutions practice. Highly comparable to Carelia in delivery geography (Eastern Europe), full-stack IoT capabilities spanning embedded, cloud, and mobile, and vertical breadth including healthcare, automotive, and smart home.
• N-iX: Eastern European software development services company offering IoT, embedded, cloud, and mobile engineering. Highly comparable to Carelia in delivery model (outstaffing and dedicated teams), technology stack, and target verticals including healthcare, automotive, and industrial.
• Intellias: Ukraine-headquartered IT services firm with strong automotive and IoT engineering practices. Comparable to Carelia in geographic delivery footprint, automotive IoT focus, and full-cycle product engineering capabilities.
• Andersen Lab: Custom software development firm with dedicated IoT and embedded systems practice serving healthcare, automotive, and logistics clients. Comparable to Carelia in service offerings, vertical mix, and flexible engagement models.

Broad incumbents

• Infosys: Global IT services and consulting firm with established IoT, engineering, and healthcare service lines. Overlaps with Carelia on enterprise IoT custom development and team extension work, typically serving larger accounts with broader mandates.
• Cognizant: Global IT services giant with IoT, digital engineering, and healthcare technology practices. Competes with Carelia for enterprise IoT development budgets but at significantly greater scale and breadth, often as a system integrator on large transformation programs.

Emerging players

• Brocade Group: Emerging IoT engineering services firm focused on connected devices, embedded systems, and smart product development. Comparable to Carelia in niche IoT specialization and flexible engagement model, though smaller in scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CARELIA LTD