Manjula Essentials Inc.

What Manjula Essentials Inc. does

Manjula Essentials Inc. is a privately-held Canadian Ayurvedic beauty brand headquartered in Toronto that formulates and sells plant-based oils and tools targeted at consumers with sensitive skin, chronic skin conditions, and hair loss concerns. The company's core product portfolio consists of three specialist SKUs — a Face Oil ($62 CAD, 30ml) positioned as acne-safe and non-comedogenic, a Hair Oil ($69 CAD, 100ml) marketed for natural DHT-blocking and growth stimulation, and a Body Oil ($69 CAD, 100ml) formulated for eczema-prone skin — complemented by a Discovery Set mini-trio ($51 CAD), an Essentials Set bundle ($181 CAD), and a stainless steel Gua Sha tool ($22). Formulas are described as inspired by five generations of family Ayurvedic recipes originating in India via Fiji and blended in Canada using modern cosmetic chemistry, with manufacturing outsourced to a Health Canada accredited facility.

The business operates an asset-light, direct-to-consumer model with no subscription tier, no physical retail, and no wholesale or third-party distribution. Revenue is generated entirely through one-time purchases on a Shopify-hosted storefront that supports global shipping to 35+ currencies across North America, Europe, the Middle East, and Asia Pacific. Marketing is conducted organically through Instagram, TikTok, Facebook, a Spotify playlist, an affiliate program, email capture (offering 10% off first order), and earned media in lifestyle publications such as Sharp Magazine, Coveteur, Fashion Magazine, S Magazine, Gents Post, and CP24. The customer base is fully retail/individual with horizontal segmentation spanning hair loss management, eczema and dermatitis care, hyperpigmentation, and clean-beauty consumers — with self-reported 5-star review rates of 100% across 14-26 reviews per product.

The company is extremely small (1-10 employees), has no disclosed funding rounds, no public revenue figures, no patents or trademarks on file, no formal partnerships, and no management team bios surfaced. Health Canada cosmetic regulatory approval is the only formal regulatory milestone. Founded circa 2020 and incorporated in Ontario, the business appears to be a founder-led, lifestyle-brand-stage operation with a credible differentiation narrative (generational heritage, sensitive-skin specialization, regulatory compliance) but no scale or moat evidence beyond intangible brand story.

Name

Manjula Essentials Inc.

Legal name

Manjula Essentials Inc.

Website

https://manjulaessentials.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Manjula Essentials Inc. is a Toronto-based DTC Ayurvedic beauty brand selling plant-based Face, Hair, and Body Oils formulated for sensitive skin, eczema, and hair loss, distributed globally via Shopify. Founded circa 2020, it operates with 1-10 employees and no disclosed funding.

Ownership category

akta.pro rank

Product category

Natural Skin Care

NAICS

Toilet Preparation Manufacturing (32562), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

Keywords

• Ayurvedic skin care
• Natural hair oils
• Plant-based cosmetics
• Sensitive skin oils
• Facial beauty tools

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Direct Product Sales: One-time purchase of individual products (Face Oil, Hair Oil, Body Oil) and curated sets (Discovery Set, Essentials Set). E-commerce revenue through owned Shopify storefront with global shipping. No subscription model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Manjula Essentials Inc. manufactures and sells Ayurvedic, plant-based face, hair, and body oils, alongside complementary beauty tools such as a Gua Sha, formulated for sensitive skin care and hair repair. The company sells its products directly to consumers through a Shopify-based online storefront.

Product overview

MANJULA Essentials is a Canadian Ayurvedic beauty brand offering a unified line of natural, plant-based self-care oils for skin and hair. The core product portfolio consists of three specialized oils: Face Oil (a non-comedogenic serum for brightening and barrier repair), Hair Oil (a growth-enhancing pre-shampoo treatment), and Body Oil (an eczema-safe moisturizer). These core products are complemented by a Discovery Set (travel-sized mini trio), an Essentials Set (full-size bundle with 10% discount), and a Gua Sha tool (stainless steel sculpting accessory for enhanced Face Oil absorption). All products are genderless, vegan, cruelty-free, and formulated without harmful toxins, synthetic chemicals, or common skin irritants. The formulations are inspired by five generations of Ayurvedic recipes, powered by botanically-sourced ingredients, and manufactured in a Health Canada accredited facility in Toronto.

Differentiator

Problem solved

Functional benefit

Products and services

• Face Oil Ayurvedic, plant-based facial oil formulated for sensitive skin, sold as a single unit priced at $62.

Quantifiable outcome

• 100% of 26 hair oil reviews rated 5 stars for effectiveness
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Tatcha: Tatcha is a broad incumbent in heritage-inspired, botanically rooted premium skincare with oils and serums sold via DTC and department stores; it operates at larger scale and broader assortment than Manjula but competes for the same ritual-led premium buyer.
• Drunk Elephant: Drunk Elephant is a broad incumbent in active-ingredient-led premium skincare (including facial oils and serums), sold via DTC and Sephora; it competes for the efficacy-driven, ingredient-savvy consumer Manjula targets.
• Aesop: Aesop is a broad incumbent and the explicit benchmark cited by Manjula's customers in reviews; it offers a far broader facial and body care portfolio across global retail, defining the premium natural-care category Manjula is attempting to enter.

Direct peers

• Rahua: Rahua is a direct peer in premium plant-based haircare, offering hair oils and treatments marketed on natural, sustainable ingredients via DTC — closely comparable to Manjula's Hair Oil positioning and price band.
• Ranavat: Ranavat is a direct peer — a modern Ayurvedic skincare and haircare brand built around heritage botanical formulations sold primarily through its own DTC site, mirroring Manjula's positioning and channel mix.
• KORA Organics: KORA Organics is a direct peer in certified organic, plant-based facial oils and skincare sold through DTC at premium prices, targeting the same natural/clean beauty consumer as Manjula.
• Briogeo: Briogeo is a direct peer in clean, natural haircare with a multi-SKU DTC model and condition-oriented claims (damage repair, scalp health), paralleling Manjula's hair oil and bundle strategy.
• Herbivore Botanicals: Herbivore is a direct peer in the natural, plant-based facial oil and skincare space, selling through its own e-commerce site with comparable price points and ingredient-led branding.
• Indie Lee: Indie Lee is a direct peer in clean, plant-based facial oils and skincare sold through DTC, with a comparable ingredient-story-driven brand voice targeting sensitive-skin consumers.

Emerging players

• Loli Beauty: Loli Beauty is an emerging DTC player in plant-based facial oils and skincare with a smaller catalog and similar price band, serving as a closer-match peer than the larger incumbents for early-stage benchmarking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Manjula-Essentials
• Instagraminstagram.com/manjulaessentials
• TikToktiktok.com/@manjulaessentials?lang=en
• LinkedInlinkedin.com/company/manjula-essentials

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manjula Essentials Inc.