Järvamaa Ühistranspordi Keskus MTÜ

What Järvamaa Ühistranspordi Keskus MTÜ does

Järvamaa Ühistranspordi Keskus MTÜ (JYTK, registration code 80135725) is an Estonian non-profit association (mittetulundusühistu, MTÜ) that plans, coordinates, and manages public bus transportation services in Järva County, Estonia. The organization operates the county-level bus network across multiple numbered routes (including lines 10, 12C, 28E, 39, 40 and others), connecting towns such as Paide, Türi, Särevere, Koeru, Aravete, Tapa, and Väätsa, and integrates county services with inter-city carriers (Estonian Lines OÜ, AS Hansa Bussiliinid, AS GoBus, Lux Express, Bussikeskus Tartu) and the national rail operator (Elron). It also owns and operates the key local transport infrastructure — the Mäo Reisiterminal (a 268.7 m² single-story terminal completed in June 2011) and the Paide bus station — and publishes schedules through its own website (jytk.ee) and the national peatus.ee portal.

JYTK's core product offering is the scheduled public bus service itself, supported by a unified fare system (the Ühiskaart, or Common Transport Card, priced at 3 EUR including VAT) and the two physical transport hubs. Revenue is generated through ticket sales (single tickets, period tickets such as the 5-day ticket at 7.50 EUR, and Ühiskaart fares of 1.50 EUR per ride) and through government funding for public service obligations (PSO). Free travel is mandated for persons under 19, over 63, and for persons with disabilities or reduced work capacity, signaling the organization's role as a subsidized public service rather than a commercial operator.

The business model is that of a regional public-sector coordination body: contracting with private bus operators to run PSO routes, operating the terminals, and providing unified ticketing and traveler information. The organization is governed by its members and led by Executive Director Urmas Kupp. It is not listed, has no disclosed funding rounds, no private equity or venture capital ownership, and operates strictly within Järva County in Estonia.

Name

Järvamaa Ühistranspordi Keskus MTÜ

Legal name

Järvamaa Ühistranspordi Keskus MTÜ

Website

https://jytk.ee

Company type

Private

Operating status

Operating

Short description

Järvamaa Ühistranspordi Keskus MTÜ is a non-profit association that plans and manages public bus transport services, timetables, and terminals in Järva County, Estonia, serving county residents through government-funded public service contracts and coordinating inter-city carrier connections.

Ownership category

akta.pro rank

Product category

Public Transportation Services

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Interurban and Rural Bus Transportation (48521)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro industry

PRIMARYTHAIAEAB

Regional/County Public Bus Operators

Travel & Hospitality/Rail, Bus & Ground Passenger Transport/Urban Public Bus & BRT Operators

SECONDARYTLAFAGAE

School & Public Transit Contract Bus Operators

Transportation & Logistics/Passenger Transportation (Air, Rail, Bus, Taxi/Rideshare)/Public Transit Bus Operators (Municipal/Regional)

SECONDARYBPAIACAM

Local Transportation, Parking & Mobility Administration

Business & Public Services/Public Sector & Government Administration/Local/Municipal Government Administration

Keywords

• Regional public bus transport
• County transit coordination
• Public transport ticketing
• Bus station operations
• Scheduled bus services

Headquarters

HQ city

Paide

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain

Revenue model

1. Ticket sales and public transport fees: Revenue from ticket sales for county bus lines, including single tickets, period tickets, and the Ühiskaart (common card) system. The organization also receives government funding for public service obligations.

Pricing tiers

Distribution channels1 record

Marketing channels2 records

Core offering

Järvamaa Ühistranspordi Keskus MTÜ is a non-profit public transport coordination center for Järva County, Estonia. It operates and manages scheduled regional bus transport services on county lines connecting Paide, Türi, Särevere, Koeru, Aravete, Tapa, and other regional destinations. The organization also operates the Mäo travel terminal and Paide bus station, and issues the Õhiskaart (unified public transport card) for fare payment on county bus lines.

Product overview

Järvamaa Ühistranspordi Keskus MTÜ is a public transport coordination center for Järva County, Estonia. The organization manages regional bus transportation services, operating and coordinating multiple bus lines throughout the county including routes to Paide, Türi, Särevere, Koeru, Aravete, Tapa, and surrounding areas. The core offering consists of scheduled public bus transport services, supported by infrastructure facilities including the Mäo travel terminal and Paide bus station. The organization coordinates connections between regional county lines and interregional/intercity carriers such as Estonian Lines OÜ, AS Hansa Bussiliinid, AS GoBus, and Lux Express. Services include standard passenger transport, fare collection via the Ühiskaart (public transport card) system, and schedule information via peatus.ee.

Differentiator

Problem solved

Functional benefit

Products and services

• Järva County Regional Bus Transport Services Scheduled public bus transportation services operating throughout Järva County, Estonia, including routes connecting Paide, Türi, Särevere, Koeru, Aravete, Tapa, Väätsa, and other regional destinations. Targeted at general public transport users including commuters, school students, and inter-city travelers.
• Mäo Reisiterminal (Mäo Travel Terminal) The Mäo travel terminal, a 268.7 m2 single-story building completed in June 2011, serving as a hub for regional and interregional bus connections in Järva County. Available for public transport users and operators.
• Paide Bussijaam (Paide Bus Station) Paide bus station, a primary public transport hub in the town of Paide, Järva County, serving general public transport users.
• Õhiskaart (Public Transport Card) The unified public transport card system used for fare payment on county bus lines, with cards priced at 3 EUR including VAT as of December 2024. Valid for multiple rides on county bus lines.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered major, core and minor.

• Estonian Lines OÜmajorChannel Partner/ Reseller/ Distributor · 25 June 2026Estonian Lines OÜ will operate the Tallinn-Paide-Viljandi-Tallinn long-distance route starting 09.07.2026, serving stops in Järva County including Annaristi, Paide kutsekool, Kesklinna, Paide bussijaam, Türi-Alliku, Luha, Türi keskväljak, Särevere, Oisu, Reimanni.
• AS GoBusmajorChannel Partner/ Reseller/ Distributor · 22 June 2025AS GoBus operates public service contracts for II line group (Türi municipality) starting 22.06.2025, including lines 6, 7A-D, 15A-C, 16A-E, 20, 21, 22A-C, 29A-B, 37A-C.
• AS Hansa BussiliinidmajorChannel Partner/ Reseller/ DistributorAS Hansa Bussiliinid operates long-distance bus routes (Viljandi-Tallinn direction, routes 135, 140, 195, 896) passing through Paide. The organization publishes their schedules on behalf of Hansa Bussiliinid.
• ElroncoreTechnology or IntegrationElron operates train services that interface with county bus lines. Schedule changes for trains require coordination of connecting bus services. County buses often wait for arriving trains at Türi and Tapa stations.
• Lux ExpressminorChannel Partner/ Reseller/ DistributorLux Express cooperates with Arvamusfestival by adding extra departures to Mäeküla stop during the festival period, providing direct buses to Paide Keskväljak.
• Bussikeskus TartuminorChannel Partner/ Reseller/ DistributorBussikeskus Tartu manages line 180 (Tallinn-Mäo-Põltsamaa-Tartu) and provides customer service for the route.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Saaremaa Ühistranspordi Keskus MTÜ: Direct peer — Ühistranspordi Keskus for Saare County (island), performing the same scheduling and public service contract role and providing a relevant comparison for terminal-heavy rural county operations.
• Virumaa Ühistranspordi Keskus MTÜ: Direct peer — Ühistranspordi Keskus serving Lääne-Viru and Ida-Viru counties, providing the same planning, timetabling, and carrier-coordination function under the same Estonian non-profit model.
• Raplamaa Ühistranspordi Keskus MTÜ: Direct peer — Rapla County's transit coordination MTÜ, structurally and functionally identical to JYTK, serving an adjacent rural county with similar demographic profile.
• Jõgevamaa Ühistranspordi Keskus MTÜ: Direct peer — Ühistranspordi Keskus for Jõgeva County, providing comparable rural county coordination services and operating under the same MTÜ framework with shared national integrations (peatus.ee, Ühiskaart).
• Pärnumaa Ühistranspordi Keskus MTÜ: Direct peer — county Ühistranspordi Keskus for Pärnu County, executing identical coordination functions (route planning, public service contracts, terminal operation, Ühiskaart issuance) for a coastal Estonian county.
• Viljandimaa Ühistranspordi Keskus MTÜ: Direct peer — county transit coordinator for Viljandi County, comparable in scale and operating model to JYTK, with overlapping long-distance route connections (e.g., AS Hansa Bussiliinid Viljandi-Tallinn routes published on JYTK's site).
• Tartumaa Ühistranspordi Keskus MTÜ: Direct peer — county transit coordination center for Tartu County, with the same MTÜ structure, role in scheduling, carrier contracting, and integration with peatus.ee and the Ühiskaart system as JYTK.
• Harjumaa Ühistranspordi Keskus MTÜ: Direct peer — the analogous county Ühistranspordi Keskus for Harju County (Tallinn region), performing the same role of planning and coordinating regional public bus services, operating terminal infrastructure, and contracting with carriers under the same Estonian MTÜ non-profit framework.

Others

• Ridango AS: Enabling peer — Estonian company that operates the Ühiskaart and other transit fare/validation platforms used by JYTK and the broader county Ühistranspordi Keskus network; not a direct competitor but a key technology provider in JYTK's ecosystem.

Broad incumbents

• Transpordiamet (Estonian Transport Administration): Broad incumbent — national Estonian transport authority that oversees and funds the county Ühistranspordi Keskus network, regulates PSO contracts, and operates the national peatus.ee timetable platform. Operates one level above JYTK in the same ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Järvamaa Ühistranspordi Keskus MTÜ