MY TRACKS IE LTD

What MY TRACKS IE LTD does

My Tracks IE Ltd, operating under the trade name "My Tracks" / "my tracks," is a private company founded in 2024 that operates a mobile application marketplace for booking motorsport track days and racing events. The platform is designed as a two-sided marketplace connecting motorsport enthusiasts and professionals (the demand side) with race track owners and event promoters (the supply side), enabling users to search for tracks globally, compare options, read reviews, and complete instant bookings through a mobile-first interface. The company is legally domiciled in Ireland, with disclosed operational contact numbers in the United Kingdom, Ireland, and Australia, and is headquartered in Derry, UK.

The underlying product is a single mobile application built around a discovery and booking flow, supported by Stripe for payment processing and leveraging device location services to surface nearby tracks. Both consumer bookers and track-side suppliers onboard through a self-serve, product-led growth motion with no disclosed sales involvement. The website (mytracks.co.uk) functions as a marketing and credibility layer, offering an email newsletter, app screenshots via a "lookbook," a contact form, and links to the app download domain (mytrackss.com). A non-functional "Shop" page hints at potential future merchandise or branded goods.

The business model is based primarily on transaction fees or booking commissions on track-day reservations made through the app, with the privacy policy explicitly disclosing that Google Ads may be introduced at a later date as an additional advertising-based revenue stream. The customer base is segmented horizontally into motorsport enthusiasts, track owners and event promoters, and motorsport professionals. No pricing tiers, fee percentages, partnerships, funding rounds, leadership team, or revenue figures are publicly disclosed, and the app is still being promoted with a "Download Now to test it out" call-to-action, consistent with an early-stage pre-traction or low-traction product.

Name

MY TRACKS IE LTD

Legal name

My Tracks IE Ltd

Website

https://mytracks.co.uk

Company type

Private

Founded year

2024

Operating status

Operating

Short description

My Tracks IE Ltd operates a mobile app marketplace that lets motorsport enthusiasts discover, book, and pay for track days, while enabling track owners and event promoters to list events and accept pre-bookings through a self-serve platform.

Ownership category

akta.pro rank

Product category

Motorsport Track Day Booking Marketplace

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsport Event Promoters & Race Organizers (MPAKADAE)

akta.pro secondary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

Keywords

• Motorsport track booking
• Track day reservations
• Racing event marketplace
• Motorsport mobile app
• Track venue discovery

Headquarters

HQ city

Derry

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Transaction Fees / Booking Commissions: The platform takes bookings for race tracks and services, likely earning a commission or transaction fee on each booking made through the app. Users provide name, age, email, and payment for booking services.
2. Advertising: The company indicates that Google Ads may be added to the app on a later date, suggesting potential advertising revenue as a future monetization stream.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

My Tracks operates a mobile application marketplace that connects motorsport enthusiasts and professionals with race track owners and event promoters. Users can search and discover tracks worldwide, compare prices, read reviews, and book track days with instant confirmation via in-app payments. Track owners and event promoters can self-register on the platform to list venues and events and accept advance bookings.

Product overview

My Tracks IE LTD offers a single unified mobile application called My Tracks App. The platform connects motorsport enthusiasts with race track owners and event promoters, enabling users to discover tracks, book track days, and make payments through the app. Track owners and promoters can advertise events and manage advance bookings through the same platform.

Differentiator

Problem solved

Functional benefit

Products and services

• My Tracks App A mobile application marketplace that enables motorsport enthusiasts and professionals to discover race tracks worldwide, compare prices, read reviews, and book track days with instant in-app confirmation and payment. Track owners and event promoters can self-register to list their venues and events and accept advance bookings through the same platform.

Quantifiable outcome

• Seamless track day booking experience replacing lengthy phone calls and complicated forms

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Peek: Mobile-first experiences booking marketplace focused on tours, activities, and adventures. Comparable as a software-led two-sided marketplace serving experience-seeking consumers and activity providers through a self-serve platform model.
• Eventbrite: Large-scale event ticketing and discovery platform that already supports motorsport event listings. Comparable as a general-purpose booking and ticketing infrastructure that motorsport organizers and small venues already use in place of niche platforms.
• Fever: Global experiences and events marketplace with strong mobile app distribution. Comparable as a marketplace operating model targeting discovery and booking of leisure experiences, though motorsport-specific bookings are not its core focus.
• MotorSport Vision (MSV): Operator of major UK motorsport venues including Brands Hatch, Donington Park, and Snetterton. Comparable as a dominant supply-side player that could either partner with or build a competing direct-booking app rather than relying on third-party aggregators.

Direct peers

• Trackdays.co.uk: Long-standing UK track-day booking site that aggregates circuit days from multiple venues and lets enthusiasts book online. Directly comparable to My Tracks in target customer (UK/European motorsport enthusiasts), inventory type (track days at racing circuits), and booking-driven business model.
• No Limits Trackdays: UK track-day operator and booking platform that lists and sells track-day events at major circuits. Comparable as both an inventory supplier and a competing booking channel for the same enthusiast audience My Tracks targets.
• Trackdaybooker: Online booking service for track days at UK and European circuits, allowing enthusiasts to search, compare, and book track-day events. Comparable as a direct marketplace competitor offering the same discovery-and-book workflow My Tracks targets.

Emerging players

• OpenTrack: Circuit booking and management platform widely used by UK and European track-day operators to handle reservations. Comparable as a B2B booking infrastructure layer serving the same supply side (circuit owners and event promoters) that My Tracks is aggregating.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MY TRACKS IE LTD