Ladies Lift

What Ladies Lift does

Ladies Lift is a Canadian non-profit organization founded in 2019 and headquartered in the Greater Toronto Area that organizes women-only fitness events, wellness programming, and community-focused socials. Its service portfolio consists of three interconnected offerings: recurring women's events and socials, an annual flagship summer women's fitness event, and vendor markets that showcase female-owned businesses alongside fitness activities. The organization positions itself as a safe, empowering environment where women in the GTA can exercise, build supportive relationships, and engage with women-owned brands.

The underlying delivery model is event-driven rather than technology-driven: there is no proprietary platform or software product, and ticketing is facilitated through a third-party event platform (Luma). Vendor participation is arranged through direct outreach rather than a self-serve marketplace. The core capability is community curation and event production rather than product engineering.

Ladies Lift's revenue model relies on two transaction-fee streams: event ticket sales and vendor booth fees charged to participating female-owned businesses. No headcount, institutional funding, or revenue figures are disclosed. Go-to-market is community-led and event-driven, relying on word-of-mouth, organic social media, and the annual flagship event as primary growth and brand-building touchpoints. Customer segments include individual women in the GTA seeking fitness community (primary) and female-owned businesses seeking visibility (secondary).

Name

Ladies Lift

Legal name

Ladies Lift

Website

https://ladieslift.ca

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Ladies Lift is a Toronto-based non-profit founded in 2019 that organizes women-only fitness events, wellness programming, and community socials for women in the Greater Toronto Area, featuring vendor markets for female-owned businesses.

Ownership category

akta.pro rank

Product category

Women's Fitness Events and Community Wellness

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

Keywords

• Women's fitness events
• Community wellness programs
• Women-only socials
• Fitness vendor markets
• Annual fitness gatherings

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Ticket Sales: Revenue generated from selling tickets to women's fitness events and socials. The website features a 'Get Tickets' link pointing to their event platform.
2. Vendor Market Fees: Fees charged to female-owned businesses for vendor booth space at events and markets. Businesses can reach out to be featured in vendor markets.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Ladies Lift organizes women-only fitness events, socials, and an annual flagship women's fitness event in the Greater Toronto Area. The organization also hosts vendor markets that showcase female-owned businesses, creating a community platform for women to exercise, connect, and collaborate with women entrepreneurs.

Product overview

Ladies Lift is a non-profit organization (founded in 2019) that operates as a community-focused platform for women in the GTA. Rather than a traditional tech product, it offers three interconnected service offerings: Women's Events and Socials (core community gatherings), the Annual Women's Fitness Event (flagship annual celebration), and Vendor Markets (showcasing women-owned businesses). These services collectively aim to foster a supportive community where women can exercise, connect, and empower one another.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Hundreds of female-owned businesses connected through vendor markets and events

Named customers1 record

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Female-owned businesses (hundreds)coreGTM or Marketing PartnerHundreds of female-owned businesses have collaborated with Ladies Lift through vendor markets at events. The organization aims to always showcase women-owned companies at their events and encourages businesses to reach out for future event participation. This is a core part of their community-building mission.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• FIT4MOM: FIT4MOM is a franchise network offering women-focused fitness programming (prenatal, postpartum, general) built around community classes and social connection. Most directly comparable to Ladies Lift as a women-only, community-driven fitness organization with strong in-person engagement and group workout formats.
• Black Girls Run: Black Girls Run is a community-based running organization that has grown a national audience through local chapters, group runs, and events. Comparable to Ladies Lift for its women-focused, community-driven model and event-based member engagement.
• November Project: November Project is a grassroots, free community workout movement hosted in multiple cities with strong word-of-mouth growth. Comparable as a community-driven fitness event organizer relying on group workouts and social connection rather than traditional gyms.
• GirlTrek: GirlTrek is a nonprofit community-based organization mobilizing Black women and girls through daily walking groups and wellness programming. Closely comparable as a mission-driven, community-led women's wellness nonprofit with members organizing local meetups and recurring events.

Broad incumbents

• The Barre Code: The Barre Code is a women-founded boutique fitness brand offering group barre, strength, and cardio classes with a strong community focus. Comparable as an established women-led boutique fitness player emphasizing empowerment alongside workout programming.
• Peloton: Peloton is a connected fitness platform offering live and on-demand group classes with strong community/social features. Comparable as a broad incumbent in community-driven boutique-style group fitness, with sizable women-focused programming and instructor-led formats.
• Barre3: Barre3 is a boutique fitness franchise combining barre, cardio, and strength in a community-oriented class format. Comparable as a broader incumbent in the women-friendly boutique group-fitness category where community and empowerment are central to the brand.
• SoulCycle: SoulCycle is a premium indoor cycling brand built on community-driven, instructor-led group classes. Comparable as an established boutique fitness player whose identity revolves around in-room community and belonging, similar to Ladies Lift's group-fitness-led positioning.
• Curves International: Curves is a global franchise chain of women-only 30-minute circuit training fitness clubs. Comparable as a broad incumbent offering women-focused fitness services through a community-oriented format, though at much larger scale and through owned clubs.

Emerging players

• Tone It Up: Tone It Up is a women-focused digital fitness and wellness brand combining workouts, nutrition, and a strong community/apparel ecosystem. Comparable as an emerging women-focused brand where community, events, and female-consumer partnership deals are central to growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ladies Lift