GirlTrek

What GirlTrek does

GirlTrek, legally GirlTREK, Inc., is a 501(c)(3) nonprofit organization founded in 2010 by T. Morgan Dixon and Vanessa Garrison and headquartered in Montgomery, Alabama, that operates what it describes as the largest public health movement for Black women and girls in the United States. Its intervention model rests on a WALK–TALK–SOLVE framework: daily 30-minute walking, peer-organized walking crews and Care Villages that supply social support, and a 10-Point Plan for Joy & Justice that channels members into place-based advocacy. The organization reports roughly 1.37 million women who have taken the pledge across 2,500 cities and 49 countries, sustained by a tiered volunteer and staff infrastructure that includes Regional Managers, State Coach Fellows, City Captains, and a Crew Leader Certification Program.

The core digital product is the GirlTREK Underground mobile application, released in 2025 on iOS and Android, which provides walk tracking, crew discovery, and community engagement. Supporting surfaces include the Black History Bootcamp podcast (over one million views per TED-era benchmark), the Daughters of Conversation Series, plus specialized programs for caregivers, justice-impacted women, faith communities, and HBCU students. Merchandise is sold through a Shopify-powered e-commerce storefront, and broader technology integrations are limited to standard analytics (Google Analytics), social remarketing (Facebook, Google Ads), and payment-processing (Shopify, PayPal) — there is no disclosed AI/ML, API, or SDK infrastructure.

GirlTrek generates revenue from individual monthly donations (starting at $10), one-time gifts, employer matching, donor-advised funds, and appreciated-asset donations, supplemented by corporate sponsorships (REI, Kaiser Permanente, Peloton, Columbia Sportswear, Allstate Foundation, among others) and foundation grants (Robert Wood Johnson Foundation, Ballmer Group, New Profit, Echoing Green, Ashoka). Its member base is free to join; its customer cohorts are Black women aged 18+ (primary), volunteer crew leaders and Regional Managers (secondary), community organizers engaged through the 10-Point Plan (tertiary), and corporate partners (quaternary).

Name

GirlTrek

Legal name

GirlTREK, Inc.

Website

https://girltrek.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

GirlTrek is a 501(c)(3) health nonprofit operating the largest U.S. movement for Black women and girls, using daily walking, peer-organized crews in 2,500 cities, and a mobile app to address health disparities and fund the work through donations and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Nonprofit Community Health Organization

NAICS

Social Assistance (624), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Gender Equality & Women’s Empowerment (BPAGABAF)

akta.pro secondary industries

Health & Support Communities (BPAMABAL), Mobile & Street Medicine Primary Care Programs (HLAFAGAH)

Keywords

• Community health organizing
• Walking movement
• Nonprofit advocacy
• Sisterhood wellness
• Health justice

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Individual donors contribute through one-time gifts or monthly recurring donations (starting at $10/month). Donations fund walking campaigns, community organizers, and expansion to new cities.
2. Corporate Sponsorships: National sponsors support the movement through partnerships. Corporate partners include REI, Kaiser Permanente, Peloton, Columbia Sportswear, and others.
3. Merchandise Sales: Online shop selling GirlTREK branded merchandise (shop.girltrek.org). Merchandise includes apparel and accessories. Purchases processed through Shopify payment processor.
4. Employer Matching: Corporate employee donation matching programs where employers double employee contributions dollar-for-dollar.
5. Donor-Advised Fund (DAF): Tax-advantaged giving through DAF grants, allowing donors to take immediate tax deductions while supporting GirlTREK.
6. Appreciated Assets: Donations of stocks, securities, artwork, jewelry, antiques, and other luxury assets with full fair-market-value tax deductions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels18 records

Core offering

GirlTrek is a health movement and community platform for Black women built around three pillars: WALK (daily 30-minute walking as radical self-care), TALK (building sisterhood through walking crews and Care Villages), and SOLVE (community advocacy through the 10-Point Plan for Joy & Justice). The organization delivers its program through the GirlTREK Underground mobile app, weekly Sisterhood Saturday walks, monthly Victory Lap celebrations, regional organizing infrastructure, merchandise sales, and specialized programs for caregivers, justice-impacted women, faith communities, and HBCU students.

Product overview

GirlTREK is a health movement and community platform for Black women built around three core pillars: WALK (daily walking as radical self-care), TALK (building sisterhood through crews and Care Villages), and SOLVE (community advocacy through the 10-Point Plan for Joy & Justice). The primary product is the GirlTREK Underground mobile app (iOS/Android) which serves as the movement hub for tracking walks, finding crews, and community engagement. The organization operates weekly Sisterhood Saturday walks and monthly Victory Lap celebrations, supported by Regional Managers through Care Villages. Additional offerings include the Shop GirlTREK merchandise store, the Black History Bootcamp podcast, and specialized programs for caregivers, justice-impacted women, faith communities, and HBCU students. The movement has grown to over 1.37 million members across 2,500 cities and 49 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Joy and Justice: GirlTREK's 10-Point Plan advocacy agenda and campaign framework for mobilizing communities over the next ten years.
• Care Village
• Sisterhood Saturday
• Black History Bootcamp
• Daughters of Conversation Series
• Blue Brigade
• #WeAreHarriet

Products and services

• GirlTREK Underground App Mobile application available on iOS and Android that serves as the central hub for the GirlTREK movement, enabling members to track walks, find crews, log activity, and engage with the community in real time.
• Sisterhood Saturday

Quantifiable outcome

• 61% of members lost weight (average 15 lbs)
• +6 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Allstate FoundationcoreGTM or Marketing PartnerCorporate partner supporting GirlTREK's health justice initiatives and community organizing programs.
• American Council on ExercisecoreStrategic or Co-development PartnerFitness certification organization partnering on exercise science, trainer development, and wellness programming for Black women.
• Black Health MatterscoreGTM or Marketing PartnerHealth equity organization collaborating on community health events, screenings, and wellness resources for Black communities.
• Columbia SportswearminorGTM or Marketing PartnerOutdoor apparel brand supporting GirlTREK through product donations and brand partnerships for walking activities.
• Kaiser PermanentecoreStrategic or Co-development PartnerHealthcare organization partnering on health interventions, wellness programs, and health equity initiatives.
• NAACPcoreStrategic or Co-development PartnerCivil rights organization collaborating on advocacy, policy change, and community health initiatives.
• National Park ServiceminorStrategic or Co-development PartnerFederal agency partnership for outdoor walking programs, trail access, and park-based wellness activities.
• National Outdoor Leadership SchoolminorStrategic or Co-development PartnerOutdoor education organization partnering on leadership development and wilderness wellness programs.
• PelotonminorGTM or Marketing PartnerFitness technology company supporting GirlTREK through product partnerships and wellness technology access.
• Philosophy Beauty BrandminorGTM or Marketing PartnerBeauty brand partnering on self-care messaging and wellness campaigns for Black women.
• REIcoreGTM or Marketing PartnerOutdoor retailer with longstanding partnership including national advertising, product donations, and co-branded walking campaigns.
• Sierra ClubminorStrategic or Co-development PartnerEnvironmental organization collaborating on outdoor access, environmental justice, and green space advocacy.
• First Lady Michelle ObamacoreStrategic or Co-development PartnerFormer First Lady joined the #GirlTREK revolution in March 2015, providing high-profile endorsement and visibility for the movement.
• 18th US Surgeon General Regina BenjamincoreStrategic or Co-development PartnerFormer Surgeon General serves on GirlTREK's Board of Directors, providing health policy expertise and credibility.
• White HousecoreStrategic or Co-development PartnerCo-founders invited to the White House for recognition of their health innovation work (2014).
• Let's Move!coreStrategic or Co-development PartnerPartnership with former First Lady's national physical activity initiative.

Scale indicators17 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Black Women's Health Imperative: National nonprofit dedicated to advancing health equity and well-being for Black women through advocacy, policy, and education. Directly comparable in mission focus on Black women's health outcomes and national nonprofit structure.
• Black Girls Run!: Community-based running organization founded to combat obesity and encourage healthy lifestyles among Black women. Closely comparable in community organizing model, walking/running focus, and Black women's health mission.
• National Association of Black Women in Fitness: Organization promoting health, wellness, and fitness among Black women through community programs and education. Comparable in Black women's health and fitness focus area.
• Black Mamas Matter Alliance: National network advancing Black maternal health through advocacy, research, and community-based programs. Comparable as a Black women's health advocacy nonprofit using community organizing and policy change.

Emerging players

• Essie Justice Group: National nonprofit building power among women and girls impacted by incarceration. Vanessa Garrison (GirlTREK co-founder) serves on its board; comparable in centering Black women affected by systemic injustice.
• Wellness in the Schools: Nonprofit promoting healthy eating, fitness, and wellness in public schools. Angela McKee-Brown (GirlTREK Senior Advisor) was formerly Executive Director of related nonprofit Edible Schoolyard Project; comparable in community-based nutrition and wellness programming.

Broad incumbents

• NAACP: Largest and oldest US civil rights organization with health equity as a core program pillar. Listed as a GirlTREK strategic partner; comparable in advocacy-driven approach to Black community health and systemic change.
• American Heart Association: Major national health nonprofit addressing cardiovascular disease through research, advocacy, and community programs. Comparable in walking-promotion programs and measurable health-outcome framing.
• YMCA of the USA: Large community-based health and wellness nonprofit with national reach, group fitness programming, and corporate wellness partnerships. Comparable in offering community fitness programming at scale.
• National Urban League: Historic civil rights and social service organization addressing economic empowerment, health, and education in Black communities. Comparable in national scope, health-equity focus, and community-based programming.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GoGirlTrek
• Facebookfacebook.com/HealthyBlackWomenandGirls
• LinkedInlinkedin.com/company/girltrek
• Instagraminstagram.com/girltrek
• Xx.com/GirlTrek

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GirlTrek