PIRIPCO INC.

What PIRIPCO INC. does

PIRIPCO INC., operating as Piri Piri Rotisserie (also DBA Rotisserie Piri Piri), is a privately held Portuguese-style rotisserie chicken quick-service restaurant chain headquartered in Montreal, Quebec, Canada, founded in 2010. The company operates 16+ dine-in and take-out locations across the Greater Montreal metropolitan area, complemented by its own online ordering platform, iOS and Android mobile applications, a third-party delivery partnership with Uber Eats, and a catering service for groups of 15 or more. Its core menu centers on grain-fed Quebec-sourced rotisserie chicken prepared in the Portuguese tradition, alongside charcoal-grilled meats, sandwiches, Piri Bols, poutines, salads, and house-made Piri Piri sauces with a proprietary secret recipe that is also sold as a bottled retail product.

The business operates on a hybrid company-owned plus franchise model, with franchise opportunities marketed through a dedicated franchise.piri-piri.ca channel, supported by centralized back-office systems including Simply Accounting (Sage) for bookkeeping, Payweb for payroll, Freebees Pay for gift card and payment processing, Google Analytics for web traffic, and Google reCAPTCHA for form protection. Customer engagement is driven by the Club Piri Piri loyalty program, mobile app points accumulation, gift card sales, YouTube video content marketing, and community event sponsorships. Catering is sold on tiered per-person combo pricing in Canadian dollars (Combo A at CAD $13.95 through Combo E at CAD $25.50), with vegetarian substitutions available across tiers.

Revenue is generated across five streams: restaurant retail sales (dine-in and take-out), catering/traiteur services for group events, franchise royalties and fees, online ordering and delivery (proprietary and via Uber Eats), and gift cards / loyalty subscription revenue. The customer base is split between individual consumers seeking quick-service Portuguese meals, organizations and families requiring group catering, and prospective franchisees/entrepreneurs; no enterprise anchor customers are disclosed, indicating a long-tail, diversified revenue profile concentrated entirely within the Quebec market.

Name

PIRIPCO INC.

Legal name

Rotisserie Piri Piri

Website

https://piri-piri.ca

Company type

Private

Founded year

2010

Operating status

Operating

Short description

PIRIPCO INC. operates Piri Piri Rotisserie, a privately held Portuguese-style rotisserie chicken quick-service restaurant chain with 16+ locations across Greater Montreal, offering dine-in, take-out, delivery, catering for groups of 15+, franchise operations, and a bottled sauce retail line.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurants

NAICS

Caterers (722320)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Chicken & Wings QSR (THAFAAAC)

Keywords

• Portuguese rotisserie chicken
• Quick service restaurant
• Restaurant catering services
• Food franchise operations
• House-made piri sauces

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Retail Sales: Revenue from dine-in and take-out sales at restaurant locations including rotisserie chicken, grilled items, sandwiches, poutines, salads, and beverages.
2. Catering/Traiteur Services: Group catering services for events with minimum 15 people, offering combo meals and a la carte options delivered or picked up.
3. Franchise Operations: Franchise program allowing entrepreneurs to open Piri Piri locations under the brand. The franchise website is at franchise.piri-piri.ca.
4. Online Ordering and Delivery: Direct online ordering through their platform and delivery services within their service territory.
5. Gift Cards and Loyalty Program: Gift card sales through freebeespay.com and Club Piri Piri loyalty program offering exclusive promotions and event invitations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

PIRIPCO INC. operates a chain of Portuguese-style rotisserie chicken quick-service restaurants under the Piri Piri brand, serving grain-fed charcoal-grilled chicken, grilled meats, sandwiches, bowls (Piri Bols), poutines, and salads across 16+ locations in the Greater Montreal area. The company also offers group catering services for 15+ people, in-restaurant and bottled house-made Piri Piri sauces, and operates a franchise program for expansion.

Product overview

Piri Piri is a Montreal-based Portuguese rotisserie restaurant chain offering authentic grilled chicken and traditional Portuguese cuisine. The product portfolio centers on rotisserie chicken prepared with signature Piri Piri spices, complemented by grilled meats, sandwiches, Piri Bols (bowls), poutines, and salads. The company operates a multi-location restaurant network with catering services for groups of 15+, a loyalty program (Club Piri Piri), and a mobile app for ordering and earning rewards. Signature house-made Piri Piri sauces are available for purchase in restaurants.

Differentiator

Problem solved

Functional benefit

Products and services

• Rotisserie Chicken Authentic Portuguese rotisserie chicken made with grain-fed Quebec poultry prepared in the traditional Portuguese style with Piri Piri spices. Sold to individual dine-in, take-out, and delivery customers at Piri Piri restaurants.
• Piri Bols
• Piri Piri Sandwiches Traditional, Deluxe, and Crispy sandwiches made with chicken, bifana, or vegetarian fillings, served hot or cold on various breads. Available to restaurant customers.
• Grilled Meats
• Poutines
• Salads
• Catering Service (Traiteur)
• Piri Piri Bottled Sauces
• Piri Piri Franchise Program
• Piri Piri Gift Cards

Quantifiable outcome

• Delivery within 30 minutes for online orders (Uber Eats)
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

One partnership is on record.

• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership allowing customers to order Piri Piri products through the Uber Eats platform. This extends delivery reach beyond the company's own delivery territory and provides access to the Uber Eats customer base.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgSYqU3Yl0z0cN6K3x0v0xQ
• LinkedInlinkedin.com/company/rotisseries-piri-piri

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIRIPCO INC.