COACHOS LTD

What COACHOS LTD does

Coach OS, operated by COACHOS LTD (DBA: Coach OS), is an AI-powered platform that enables fitness coaches and content creators to convert their established training methodologies into personalized subscription fitness applications. The company primarily serves individual fitness professionals and YouTube creators — particularly in bodybuilding and fat loss — who possess existing programs, video libraries, and audiences but lack the technical infrastructure to deliver personalized coaching at scale. Notable named users include Alex Leonidas (400K YouTube subscribers), Josh Brett (500K), Mike Ritland (350K), Geoffrey Verity Schofield (180K), Paris Butler / Bald Omni Man (80K), and Fazlifts (25K). The company is privately held with no disclosed funding, headcount, or revenue figures in the available sources.

The platform's core technology is a custom AI engine trained per coach on their own programs, videos, ebooks, and coaching resources. This engine learns the coach's programming structures, progression logic, exercise cues, and language style, and then generates personalized workout programs, weekly automated progressions, and nutrition guidance (calories and macros) for end users. The client-facing experience — including a workout tracker with rest timers, warm-up sets, a plate calculator, exercise notes, and detailed history — is built on Boostcamp's underlying workout tracking infrastructure, which has supported more than 50 million workouts. AI modalities span text generation and video processing in a multimodal configuration, and capabilities extend across generative AI, recommendation/adaptation, and process automation.

Coach OS operates a sales-led go-to-market motion: prospective coaches book demos via Calendly and proceed through a structured 4-week onboarding (onboarding call, technical setup, app launch). Revenue is generated via a quote-based monthly subscription for the managed service, which includes AI setup, landing page design, billing and payouts, analytics, 24/7 user support, and ongoing AI optimization. Coaches set pricing for their own end subscribers; Coach OS handles billing, refunds, and payouts on their behalf. Pricing for the coach-facing service is not publicly disclosed. Distribution is direct via the company website (coachachos-app.com) with no disclosed geographic restrictions or app-store presence.

Name

COACHOS LTD

Legal name

COACHOS LTD

Website

https://coachos-app.com

Company type

Private

Founded year

2026

Operating status

Operating

Short description

Coach OS (COACHOS LTD) is an AI-powered platform that converts fitness coaches' training programs into personalized subscription fitness apps. It serves YouTube fitness creators and bodybuilding/fat-loss coaches, providing custom AI engines, workout tracking, and managed billing and support services.

Ownership category

akta.pro rank

Product category

Fitness Coaching Software

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industry

General Health Coaching (HSADAGAA)

Keywords

• AI fitness coaching
• Subscription app platform
• Workout tracking software
• Fitness creator monetization
• Personalized training programs

Headquarters

HQ city

Sevenoaks

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription App Platform: Coaches pay for a managed service to create their own branded AI coaching subscription app. The platform handles AI setup, app & website design, billing, analytics, user support, and ongoing optimization. Coaches set their own pricing for their end subscribers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

COACHOS LTD (Coach OS) sells a managed AI coaching platform that turns a fitness coach's programs, videos, ebooks, and coaching content into a custom AI engine, and packages it as a branded subscription app for the coach's clients. The service includes AI setup, a client-facing app with personalized workouts, automated weekly progressions, nutrition guidance, and workout tracking, plus landing pages, billing and payouts, analytics, and 24/7 user support. Coaches pay Coach OS a recurring subscription; end users then subscribe to the coach's app at coach-set pricing.

Product overview

Coach OS is a single unified platform that enables fitness coaches to scale their coaching business using AI. The core Coach OS platform includes AI setup (training a custom AI engine from the coach's programs, videos, and content), client-facing mobile app features (personalized workouts, nutrition guidance, workout tracking), and business tools (landing pages, analytics, billing & payouts, user support). Coaches submit their training philosophy and materials, the platform trains a custom AI that replicates their coaching style, and clients receive personalized programs 24/7 without direct coach involvement. The platform is powered by Boostcamp's workout tracking technology which has supported over 50 million workouts.

Differentiator

Problem solved

Functional benefit

Products and services

• Coach OS Platform AI-powered managed software platform that converts a fitness coach's programs, videos, ebooks, and coaching content into a custom AI engine and delivers it as a branded subscription app. Includes personalized workout programs, automated weekly progressions, personalized nutrition guidance (calories and macros), workout tracking (powered by Boostcamp, with 50M+ workouts supported), landing pages, billing and payouts, analytics, and 24/7 user support. Coaches pay a recurring subscription; end users subscribe to the coach's app at coach-set pricing.

Quantifiable outcome

• Launch in 2-4 weeks vs months with traditional app development
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• BoostcampcoreTechnology or IntegrationBoostcamp provides the underlying workout tracking technology that powers Coach OS client apps. The Boostcamp platform has powered over 50 million workouts. Coach OS leverages this proven infrastructure for their client-facing workout tracking features including rest timers, warm-up sets, plate calculator, and exercise history.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Trainerize: Trainerize is a SaaS platform that enables personal trainers and fitness coaches to deliver branded workout, nutrition, and habit-tracking apps to clients. It targets the same fitness coach customer with a similar managed-service, subscription-based model.
• Future: Future is a coaching app platform connecting consumers with personal trainers for one-on-one programming. It is comparable as a tech-enabled, subscription-based fitness coaching delivery layer, though Future's model relies on human coaches rather than AI.
• TrueCoach: TrueCoach is personal training software that lets coaches deliver customized workouts and track client progress through a dedicated app. It competes directly for the same fitness coach segment with workout delivery and client management.
• Boostcamp: Boostcamp is the workout-tracking platform that powers Coach OS's client apps and a named technology partner. It is directly comparable as a fitness coaching app platform serving creators, and the two are tightly coupled commercially.
• PT Distinction: PT Distinction is a fitness coaching platform that lets personal trainers build branded workout and nutrition apps for clients. It targets the same coach-to-client subscription model with structured programming delivery.

Broad incumbents

• MyFitnessPal: MyFitnessPal is a leading nutrition and calorie tracking platform with a large consumer base. It is comparable for the nutrition guidance and tracking components of Coach OS's offering, though it operates as a consumer-direct platform rather than a coach-facing SaaS.
• Freeletics: Freeletics is a global AI-driven fitness coaching app serving millions of end users with personalized training. It is comparable as an AI fitness coaching product but operates as a broad consumer brand rather than a B2B platform for coaches.
• Peloton: Peloton is a major connected fitness subscription business offering workout content and guided programs through its app. It overlaps in subscription fitness delivery and personal workout programming, though at much larger scale and as a content owner rather than coach platform.
• Apple Fitness+: Apple Fitness+ is a subscription fitness service offering guided workouts, programs, and progress tracking across Apple devices. It is a broad incumbent with overlapping personalized workout and tracking capabilities at a different scale and distribution model.

Emerging players

• Fittr: Fittr is an online fitness coaching platform with a large community of Indian fitness creators offering coaching and subscription services. It is comparable as a creator-driven fitness coaching platform, with overlapping fitness vertical focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COACHOS LTD