What Changemakers does

Changemakers OÜ is an Estonian private company founded in November 2016 that delivers professional training, workshop facilitation, event organization, and event moderation services, with a focus on teamwork, leadership, and personal development. The company is led by founders Merili Ginter and Erkki Kubber and operates from a single office at Telliskivi 60A, 10412 Tallinn, with a stated team size of 1-10 employees. Its customer base spans Estonian municipalities and public agencies (Tartu Linnavalitsus, Harno, Raasiku Vallavalitsus, Lasnamäe Noorusekeskus), youth-focused NGOs (HUUB Innovatsioonikeskus, Eesti Noorteühenduste Liit), schools, and private-sector clients seeking team-building, AI usage, time management, sales, and financial literacy training. Since founding, Changemakers reports engaging more than 13,000 people across 400+ trainings and events with an average feedback rating of 8.95/10.

The company's core technology is an experiential and facilitation methodology consisting of custom-designed training programs, workshops, and moderation frameworks built on personal-development principles rather than a software platform or digital product. The two proprietary product extensions beyond services are the Adventure board game (a 100% Estonian-made 3-6 player relationship-building game sold at €32.95/unit, €25 for educational institutions) and an e-course titled 'Kuidas olla enda maailma muutja' hosted on the Thinkific platform at €34.30, comprising 50+ videos across eight thematic blocks. There is no API, SDK, or software-as-a-service offering; monetization is anchored in professional services and physical/digital consumer products.

Changemakers operates a hybrid business model. Services revenue is generated through a consultative, quote-based sales process: training is priced at €130-190 per hour, reflection workshops at €180-240 per hour, and one-on-one mentoring/consulting at €50 per hour, with shorter sessions carrying higher per-hour rates due to fixed preparation costs. The company also offers a 100% money-back guarantee on training outcomes. Go-to-market is event-driven and community-led — relying on a 13,000+ alumni referral network, content marketing via a 20+ article blog, social media presence, and partnerships with over twenty Estonian municipalities and youth organizations — combined with a direct sales motion via contact form, email, and phone. Product revenue (board game, e-course) is sold through the company's own e-commerce storefront and the Thinkific marketplace, providing small but diversified consumer-side monetization.

Name

Changemakers

Legal name

Changemakers OÜ

Website

https://changemakers.ee

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Changemakers is an Estonian training and event services company, founded in 2016, that delivers workshops, moderation, and team-building programs on leadership and personal development to municipalities, NGOs, schools, and corporate clients across Estonia.

Ownership category

akta.pro rank

Product category

Professional Training and Event Services

NAICS

Professional and Management Development Training (611430), Convention and Trade Show Organizers (561920)

SIC

Services-Management Consulting Services (8742), Services-Miscellaneous Amusement & Recreation (7990), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Stakeholder, Communication & Change Management (EDABAHAF)

akta.pro secondary industry

Organizational Change & Transformation Coaching (EDABANAG)

Keywords

• Professional training services
• Event moderation services
• Personal development workshops
• Youth leadership programs
• Team building training

Headquarters

HQ city

Harju

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Professional Training Services: Custom-designed training programs delivered to organizations and individuals. Programs cover topics such as AI usage, teamwork, time management, sales, financial literacy, and reflection. Pricing is typically 130-190€ per training hour, with shorter sessions commanding higher per-hour rates and longer programs offering lower rates.
2. Event Organization and Moderation: Full-service event agency providing event planning, professional moderation, and evening hosting. Covers everything from goal-setting to event execution.
3. Product Sales (Adventure Board Game): Sale of the Adventure board game at €32.95 per unit (plus shipping). Discount available for educational institutions at €25 per unit. This is a one-time product purchase.
4. Mentoring and Consulting: One-on-one mentoring and consulting sessions at 50€ per hour, following a similar preparation process as training sessions but conducted in a more conversational style for individual challenges.
5. E-course Sales: Online course 'Kuidas olla enda maailma muutja' (How to be a world changer) sold via the Thinkific platform at €34.30 (reduced from €49). Contains over 50 videos and six hours of material across 8 thematic blocks.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Changemakers designs and delivers custom training programs, professional event moderation, and full-service event organization for Estonian organizations, municipalities, and youth centers. Complementary paid offerings include one-on-one mentoring/consulting, the proprietary Adventure board game, and a self-paced personal development e-course. Programs cover AI usage, teamwork, leadership, time management, sales, financial literacy, and reflection practices.

Product overview

Changemakers is an Estonian event and training company offering a comprehensive suite of professional development services. The core offerings include event agency services for full event organization, training services covering topics such as AI usage, teamwork, time management, sales, financial wisdom, and reflection, as well as professional moderation services. Additional products include the Adventure board game (a relationship-building card game), an e-course on self-development delivered via Thinkific, workshops, consulting, and specialized youth programs. The company serves both corporate clients and individuals across Estonia, operating since November 2016.

Differentiator

Problem solved

Functional benefit

Brands

• Adventure: A board game designed to help people build more meaningful relationships and have deeper conversations through thought-provoking questions, fun challenges, and exciting offers about others.

Products and services

• Training Services (Koolitused)

Quantifiable outcome

• 13,000+ people inspired and helped onto the path of personal development since November 2016
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Skillsoft: Large-scale corporate learning and talent development platform serving global enterprises with courses across leadership, business, and technology skills—operating in the same corporate training category as Changemakers but at significantly broader scale and as part of a wider content portfolio.
• Korn Ferry: Global organizational consulting firm offering leadership development, executive coaching, and talent management services, with overlapping capabilities in leadership training, executive coaching, and organizational change that parallel Changemakers' corporate offerings as part of a much broader portfolio.

Direct peers

• DDI (Development Dimensions International): Global leadership development firm offering assessment-based leadership training, coaching, and behavior-change programs for organizations, comparable to Changemakers' corporate leadership training and consulting engagements.
• Mindvalley: Online personal development platform offering self-paced courses and learning experiences on topics like habits, life transformation, and mindset—directly comparable to Changemakers' Thinkific-hosted e-course and personal development content.
• Dale Carnegie & Associates: Global corporate training organization delivering courses in leadership, communication, public speaking, and interpersonal skills, directly mirroring Changemakers' corporate training curriculum in teamwork, leadership, and personal development.
• The Ken Blanchard Companies: Leadership training and consulting firm specializing in situational leadership, team development, and coaching—closely aligned with Changemakers' leadership, teamwork, and coaching/mentoring service lines.
• Toastmasters International: Global non-profit organization focused on public speaking, communication, and leadership development through structured peer-led programs, mirroring Changemakers' work in public speaking training, personal confidence, and youth leadership development.
• FranklinCovey: Global leadership and personal-effectiveness training company built around content like "The 7 Habits," with a similar mix of workshops, corporate programs, and instructor-led facilitation that closely parallels Changemakers' training and workshop offerings.
• Crucial Learning: Corporate training company (formerly VitalSmarts) specializing in communication, difficult conversations, change management, and leadership skills—closely aligned with Changemakers' communication, teamwork, and leadership workshop portfolio.
• Landmark Worldwide: Personal and professional development organization offering seminars on self-transformation, communication, and behavior change—comparable to Changemakers' behavior-change and motivational personal development programs for individuals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/changemakers
• YouTubeyoutube.com/@changemakers
• Facebookfacebook.com/changemakers.ee
• LinkedInlinkedin.com/company/changemakersest
• Instagraminstagram.com/changemakers.ee

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Changemakers