Everything Managed Group Ltd

What Everything Managed Group Ltd does

Everything Managed Group Ltd is a UK-based, privately held holding company that aggregates six acquired and developed waste-management brands (Waste Managed, CheaperWaste, Business Companion, Suppliers Compared, Waste Basics, and 360 Recycling London) into a single B2B services platform. Founded in 2021 and headquartered in Newcastle upon Tyne, the group serves over 40,000 UK business customers spanning micro start-ups, small enterprises, and corporate groups, offering fixed-price commercial waste collection, recycling, and compliance solutions with a stated commitment to 100% landfill avoidance across its vetted supplier network. The group's positioning is anchored in removing the operational and regulatory complexity of waste management for non-expert business owners, particularly in light of incoming UK regulation such as Simpler Recycling, Extended Producer Responsibility, and the Deposit Return Scheme.

The business model is recurring in nature: customers are acquired through quote-request funnels across the group's branded websites, with expert advisors closing sales and ongoing collection contracts generating subscription-style revenue. The group does not own disposal infrastructure; instead, it acts as an intermediary that curates and audits third-party waste suppliers, layering brand, customer segmentation, and compliance expertise on top. Pricing is not publicly disclosed and is bespoke per quote. Marketing is primarily digital — paid acquisition through Google and Meta, organic LinkedIn presence, an email newsletter, and earned media around CSR initiatives (underwater pollution cleanup, apprenticeship schemes).

Under CEO Damon Smith, who joined in 2021, the group has scaled revenue from £22m to £60m over four years, more than doubling in the last three years. The company is founder/management-owned, with three directors serving in oversight capacity and no disclosed institutional investors, PE backers, or external funding rounds. Active expansion vectors include a structured talent build-out via a Newcastle College apprenticeship partnership, senior hiring in IT & Data, Sales, and Customer Service, and continued multi-brand portfolio development — most notably the London-focused 360 Recycling sub-brand. The group explicitly restricts its offering to UK customers and has no current international footprint.

Name

Everything Managed Group Ltd

Legal name

Everything Managed Group Ltd

Website

https://everythingmanaged.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Everything Managed Group Ltd is a privately held UK holding company that aggregates six waste-management brands (Waste Managed, CheaperWaste, Business Companion, Suppliers Compared, Waste Basics, 360 Recycling London) to deliver fixed-price commercial waste collection and compliance services to over 40,000 UK businesses ranging from micro start-ups to corporate groups.

Ownership category

akta.pro rank

Headquarters

HQ city

Newcastle Upon Tyne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Waste Management Services: Everything Managed Group generates revenue through a portfolio of six waste management brands offering environmentally friendly, compliant waste disposal solutions to businesses across the UK. Services range from basic waste compliance to comprehensive, self-managed and human-assisted waste solutions. Revenue is recurring in nature as businesses require ongoing waste collection and disposal services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Everything Managed Group provides fixed-price commercial waste management and related essential business services for UK companies through a portfolio of six brands. Services range from basic waste compliance coverage for micro and small businesses to comprehensive, self-managed and human-assisted waste solutions for mid-market and corporate customers, all delivered by vetted suppliers committed to 100% landfill avoidance. The group currently serves over 40,000 business customers across England, Scotland, Wales and Northern Ireland.

Product overview

Everything Managed Group is a multi-brand waste management platform operating six distinct acquired and developed brands that serve different segments of the UK business market. The group functions as a platform combining comparison services (Business Companion, Suppliers Compared) with direct waste management offerings (Waste Managed, CheaperWaste, Waste Basics, 360 Recycling London). This portfolio architecture allows the group to address varying customer needs—from basic compliance-only requirements to comprehensive managed solutions—while serving micro start-ups through corporate groups. All brands collectively serve over 40,000 customers across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Waste Managed Limited A waste management services brand offering environmentally friendly, compliant waste disposal solutions for businesses across the UK. Serves customers seeking comprehensive managed waste services through the group's flagship wastemanaged.co.uk platform.
• CheaperWaste Limited A budget-focused waste management brand providing cost-effective waste disposal solutions for businesses seeking affordable waste services.
• Business Companion Limited A business comparison services brand offering waste management comparison and advisory services to help UK businesses select waste vendors.
• Suppliers Compared Limited A supplier comparison brand enabling businesses to compare waste management vendors and services in the UK market.
• Waste Basics Limited A basic waste management services brand offering essential waste disposal coverage for businesses needing to meet minimum legal compliance requirements.
• 360 Recycling London Limited A London-focused recycling and waste management brand providing sustainable waste solutions for businesses in the Greater London area.

Quantifiable outcome

• Revenue more than doubled from £25m to £60m over 3 years
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Newcastle CollegecoreStrategic or Co-development PartnerEverything Managed Group has partnered with Newcastle College to offer entry-level jobs for young people in the North East, providing training and investment so participants can earn and learn. The partnership also covers senior opportunities in IT and Data, Sales, and Customer Service.
• GooglecoreGTM or Marketing PartnerEverything Managed Group uses Google advertising platforms to serve targeted ads based on browsing history and past interactions. A Controller Addendum is in place defining joint controller responsibilities under GDPR. Google processes data to execute data subject rights.
• Meta (Facebook/Instagram)coreGTM or Marketing PartnerThe group uses Meta advertising platforms for targeted advertising and serves relevant ads to users based on previous website interactions. A Controller Addendum is in place with Meta defining joint controller responsibilities for GDPR compliance.
• Vetted Waste Management SupplierscoreChannel Partner/ Reseller/ DistributorEverything Managed Group works exclusively with suppliers who aim for 100% landfill avoidance. All suppliers undergo a due diligence onboarding process and are audited annually to ensure reliability, trustworthiness, compliance, service quality, and maximum recycling rates.
• Credit Reference AgenciesminorOthersThe company shares personal information with credit reference agencies to assess customer creditworthiness, verify identity, and protect against fraud, in compliance with data protection laws.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• First Mile: London-focused commercial waste collection and recycling company offering digital-first SMB service with emphasis on recycling rates. Closely comparable GTM, customer segment and recurring contract model.
• Biffa plc: UK's largest integrated waste management company providing commercial waste collection, recycling and disposal services. Closest direct comparison to Everything Managed on UK commercial waste collection footprint and customer base.
• Grundon Waste Management: UK's largest family-owned waste management company offering commercial waste collection, recycling, skip hire and hazardous waste services across the South of England. Direct multi-segment competitor to Everything Managed on UK commercial customers.
• Recycling Lives: UK commercial recycling, skip hire and waste management services provider with social-enterprise credentials. Comparable multi-segment commercial offering with similar circular-economy narrative to Everything Managed.

Broad incumbents

• Suez Recycling and Recovery UK: Global waste management major with material UK operations in commercial collection and recycling. Overlapping capability set with Everything Managed but operates at much larger scale with owned assets.
• Veolia UK: Global environmental services major with substantial UK operations across waste collection, treatment and recycling. Comparable to Everything Managed on commercial waste services but with far broader portfolio and owned infrastructure.

Regional players

• Hills Waste Solutions: Regional waste management company operating primarily in the South West of England, providing commercial waste, recycling and skip hire. Similar commercial waste services but concentrated in a single region.

Emerging players

• Clearabee: UK on-demand waste collection startup (Bee Network) serving Manchester and other UK cities with same-day commercial and residential clearance. Emerging direct competitor with digital-first positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/showcase/everythingmanaged

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everything Managed Group Ltd