Maske Inc.

What Maske Inc. does

MHC Mobility GmbH (formerly Maske Fleet GmbH) is a German B2B mobility services provider headquartered in Gyhum/Bockel, Lower Saxony, that operates a long-term vehicle subscription and fleet management platform for commercial customers. The company traces its origins to the early 1960s and was rebranded to MHC Mobility Germany on 1 July 2021 following the international realignment of its parent group, formed through the merger of Mitsubishi UFJ Lease and Finance with Hitachi Capital Corporation. MHC Mobility is a wholly owned subsidiary of Mitsubishi HC Capital UK PLC, itself part of the Japanese Mitsubishi HC Capital Group.

The core offering is a dual-track subscription platform: FlexiRent provides immediately available vehicles from a pool of up to 1,000 units with terms starting at one month, while SelectRent delivers individually configurable new vehicles with minimum 24-month terms. Both bundle insurance, maintenance, tires, taxes, and 24/7 support into a single all-inclusive monthly rate. These subscription products are complemented by comprehensive fleet management services (procurement, maintenance, claims handling, fine and document management, fleet analysis) and an e-mobility module delivered in partnership with LichtBlick that integrates charging infrastructure planning, installation, load management, and automated billing for fleet electrification. Underlying technology is largely conventional — Salesforce CRM, Brevo email, Google Analytics 4 — with proprietary value concentrated in the integrated service bundles, the LichtBlick charging ecosystem, and dedicated fleet consulting rather than in a software platform per se.

The business model is predominantly recurring subscription revenue from commercial fleets, distributed through direct B2B sales with dedicated fleet consultants and supported by a network of 9 MHC Mobility service centers across Germany (Bremen, Berlin, Dortmund, Frankfurt, Hamburg, Hannover, Leipzig, Nürnberg, Stuttgart). Primary customer segments are tradespeople, service providers, construction firms, logistics operators, and large enterprises, served via a sales-led and event-driven go-to-market motion. The company manages a combined European fleet of over 130,000 vehicles together with its British sister company Novuna Vehicle Solutions and operates across 7 European countries (Germany, Austria, Belgium, Hungary, Netherlands, Poland, UK), with approximately 500 employees.

Name

Maske Inc.

Legal name

MHC Mobility GmbH

Website

https://mhcmobility.de

Company type

Private

Founded year

1960

Operating status

Operating

Short description

MHC Mobility GmbH (formerly Maske Fleet GmbH) is a German B2B provider of long-term vehicle subscriptions and full-service fleet management for commercial customers across trades, construction, logistics, and large enterprises, backed by Mitsubishi HC Capital Group.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Leasing and Fleet Management

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Vehicle Subscription Services (All-Inclusive, Flexible Term) (TLABAAAE)

akta.pro secondary industries

All-Inclusive Subscriptions (Insurance, Maintenance, Roadside, Registration) (THADACAE), Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD), Swap / Multi-Vehicle Access Subscriptions (Vehicle Switching) (THADACAK)

Keywords

• Commercial vehicle leasing
• Fleet management services
• Car subscription platform
• E-mobility solutions
• Long-term vehicle rental

Headquarters

HQ city

Gyhum

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. FlexiRent Auto-Abo: Flexible car subscription model with vehicles available from pool inventory, minimum term starting at 1 month. Monthly all-inclusive rate covering insurance, maintenance, taxes, and tires. Vehicles can be exchanged within the contract period.
2. SelectRent Auto-Abo: Individual configurable new vehicles with minimum terms from 24 months. All-inclusive monthly rate with custom specifications, special equipment, and branding options.
3. Fleet Management Services: Comprehensive fleet management including vehicle procurement, maintenance, claims handling, fine management, and document management services for commercial customers.
4. Long-term Van/Commercial Vehicle Rental: Flexible commercial vehicle subscriptions for transporters and light commercial vehicles with specialized conversions and equipment options.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Maske Inc., operating as MHC Mobility GmbH, provides long-term vehicle subscriptions (FlexiRent for immediately available pool vehicles from 1 month, SelectRent for individually configured new vehicles from 24 months) and full-service fleet management for commercial customers in Germany and Europe. All-inclusive monthly rates bundle insurance, taxes, maintenance, tires, and 24/7 support, supplemented by integrated e-mobility solutions including charging infrastructure through the LichtBlick partnership.

Product overview

MHC Mobility operates as a B2B mobility solutions provider offering a dual-model car subscription platform: FlexiRent provides immediately available vehicles from a pool of up to 1,000 units with terms starting at one month, while SelectRent offers individually configured new vehicles with terms from 24 months. These core subscription products are complemented by fleet management services, e-mobility solutions with LichtBlick partnership for charging infrastructure, and industry-specific solutions for construction, trade, logistics, and service sectors. The all-inclusive subscription model bundles insurance, maintenance, tires, and taxes into fixed monthly rates for commercial customers.

Differentiator

Problem solved

Functional benefit

Brands

• FlexiRent: Flexible car subscription model offering immediately available vehicles with terms starting from one month, featuring all-inclusive services and high flexibility for short-term or variable mobility needs.
• SelectRent

Products and services

• FlexiRent Auto-Abo Flexible car subscription model offering immediately available vehicles from the existing pool of up to 1,000 vehicles with minimum rental period starting at one month. Includes all-inclusive services such as insurance, maintenance, tires, taxes, and 24/7 support, with vehicle exchange options within the contract period. Targeted at commercial customers needing short-term or variable mobility solutions.
• SelectRent Auto-Abo Individual car subscription model for configurable new vehicles built to exact specifications ex-works, with minimum terms typically from 24 months. Allows companies to specify equipment, special installations, branding, and color preferences. Includes all-inclusive services with no residual value risk for commercial customers.
• Fuhrparkmanagement (Fleet Management Services) Comprehensive fleet management services including vehicle procurement, logistics, maintenance, repairs, claims management, fine/penalty management, fuel and charge card management, contract management, and document management for commercial customers. Bundled as a full-service package with fixed monthly rates covering insurance, taxes, wear repairs, tire service, and 24-hour emergency service.
• E-Mobilität & Ladeinfrastruktur (E-Mobility & Charging Infrastructure) Integrated electromobility solution covering fleet analysis, electric vehicle selection, charging infrastructure planning, installation, and operation through partnership with LichtBlick. Includes load management software, energy management tools, automatic billing of charging current, and access to 550,000 charging points across Europe for home and on-the-road charging. Targeted at companies with e-mobility and sustainability strategies.

Quantifiable outcome

• No long-term commitment required - contracts starting from 1 month
• +4 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• LichtBlickcoreTechnology or IntegrationStrategic cooperation for integrated e-mobility solutions. LichtBlick plans, installs, and operates charging infrastructure (wallboxes) at company sites and employee homes. Services include load management, energy management software, and automatic billing of charging current. Enables MHC Mobility to offer complete fleet electrification solutions.
• Novuna Vehicle SolutionscoreStrategic or Co-development PartnerBritish sister company within the MHC Mobility European network. Together they manage a fleet of over 130,000 vehicles across Europe, enabling cross-border fleet solutions and shared best practices.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Volkswagen Financial Services (AutoAbo): Volkswagen's captive finance arm operating AutoAbo vehicle subscription services in Germany. OEM-direct competitor offering subscription on VW, Audi, Skoda, and other group brands, with structural cost-of-capital advantages over independent operators like MHC Mobility.
• SIXT SE: German-headquartered mobility leader operating SIXT RENTAL, SIXT SHARE, and SIXT Subscription. Direct competitor in European car subscription and long-term rental for both B2B and B2C customers, with a similar all-inclusive pricing model and broad vehicle portfolio.
• Kinto (Toyota Financial Services): Toyota's European mobility services brand offering Kinto One (leasing/subscription) and Kinto Share across multiple European markets. Competes directly in B2B vehicle subscription with the OEM's balance sheet, hybrid/EV product portfolio, and flexible contract structures.

Broad incumbents

• Arval (BNP Paribas): BNP Paribas-owned full-service vehicle leasing and fleet management provider operating in 30+ countries with strong European presence. Major competitor in B2B fleet management and increasingly in flexible mobility/subscription products for corporate clients.
• Alphabet (BMW Group): BMW Group's corporate fleet leasing and management business operating in 30+ countries. Strong presence in German corporate fleet market and competitor for multinational fleet management contracts, with similar premium vehicle positioning.
• Enterprise Mobility: Global mobility solutions provider (formerly Enterprise Rent-A-Car) operating extensive fleet leasing, rental, and used vehicle sales. Enterprise Mobility has a significant European presence and competes with MHC for corporate fleet management contracts.
• Ayvens (ALD Automotive + LeasePlan): World's largest vehicle leasing and fleet management company formed from the 2023 merger of ALD Automotive (Société Générale) and LeasePlan. Operates full-service leasing across 40+ countries including Germany, directly competing for corporate fleet management contracts and offering subscription-style services.
• Athlon (Mercedes-Benz Mobility AG): Mercedes-Benz Mobility subsidiary providing full-service leasing and fleet management across 20+ European countries. Direct competitor in German and European B2B fleet leasing, with OEM backing providing residual value advantages similar to MHC's Mitsubishi HC Capital relationship.

Emerging players

• Finn.auto: German car subscription startup offering flexible all-inclusive subscriptions (initially B2C, expanding to B2B). Operates with smaller scale than MHC Mobility but with a digitally-native platform and aggressive growth funding, representing a tech-forward competitor in the same German market.
• Cluno: German car subscription provider (originally independent, acquired by Mobility Cooperative) focused on flexible monthly vehicle subscriptions. Smaller-scale competitor targeting similar urban/corporate customers with a streamlined all-inclusive offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mhcmobilityde

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maske Inc.