MESILA PERESELTS

What MESILA PERESELTS does

MTÜ Mesila Pereselts is an Estonian non-profit family association (mittetulundusühing), registered on 2005-08-11, that organizes the Mesila family clan — self-described as Estonia's largest family clan that physically gathers together. The organization preserves documented Mesila lineage data tracing back to 1712 and operates as a community-driven heritage society rather than a commercial enterprise. Its core activities are quinquennial (every five years) family reunions held at village community venues in Estonia, with the tradition dating back to 1985 and the 2025 reunion held at Hageri küla plats on July 19. The organization also runs the Mesila laulukoor (family choir) under conductor Kaie Juurma, annual themed photo contests, and produces commemorative merchandise through a third-party partner (Stillabunt).

The organization's revenue model is event-based and member-supported: reunion participation fees of 20-40 EUR per adult (children attend free), with early bird, standard, and walk-up pricing tiers, supplemented by membership fees from approximately 20 registered members and minor merchandise mark-up. Bank accounts are held at Swedbank and LHV; payments are accepted via bank transfer. Marketing is conducted through the mesila.ee website and a Facebook group (groups/mesila.suguselts), with member acquisition driven primarily by word-of-mouth through family networks. The entity is governed by a five-member volunteer board (elected July 16, 2024) and operates with no employees, no external investors, no subsidiaries, and no disclosed financial information. Geographic scope is domestic Estonia, and the organization serves members of the Mesila clan across generations, from young children to elderly relatives.

Name

MESILA PERESELTS

Legal name

MTÜ Mesila Pereselts

Website

https://mesila.ee

Company type

Private

Founded year

2005

Operating status

Operating

Short description

MTÜ Mesila Pereselts is an Estonian non-profit family association founded in 2005 that organizes quinquennial reunions for the Mesila clan, preserves genealogical data tracing to 1712, and runs community cultural activities including a family choir and photo contests.

Ownership category

akta.pro rank

Product category

Family Heritage and Cultural Association Services

NAICS

Civic and Social Organizations (8134)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Indigenous, Ethnic & Folk Arts/Heritage Organizations (BPAGAHAI)

akta.pro secondary industry

Cultural Centers & Community Cultural Organizations (BPAGAHAD)

Keywords

• Family heritage preservation
• Genealogical research services
• Family reunion events
• Cultural association services
• Community gathering organization

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Reunion participation fees: The organization collects participation fees from family members attending the quinquennial family reunions. Early bird pricing (20 EUR) available until March 31, standard pricing (25 EUR) from April 1, and walk-up pricing (40 EUR) at the venue. Children attend free of charge. This is the primary recurring revenue stream tied to major events.
2. Membership fees: MTÜ Mesila Pereselts collects membership fees from its registered members. The organization has a formal membership structure with listed members in the association.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MTÜ Mesila Pereselts is a non-profit family heritage society that organizes quinquennial (every five years) family reunions for descendants of the Mesila clan. The organization preserves Mesila genealogical and lineage data dating back to 1712, coordinates cultural activities such as a family choir (Mesila laulukoor) and themed photo contests, and sells commemorative merchandise for reunion attendees. Revenue is generated through reunion participation fees and membership support.

Product overview

MTÜ Mesila Pereselts is a non-profit family association (rg-kood 80227232) that organizes quinquennial family reunions. The organization offers family gathering events featuring traditional activities including group singing, photo contests, games, and commemorative merchandise sales. The 2025 reunion took place on July 19 at Hageri külaplats. Additional activities include a family choir (Mesila laulukoor) led by Kaie Juurma, with rehearsals held in Tallinn. The organization also coordinates contact database management and publishes news about family events on their website.

Differentiator

Problem solved

Functional benefit

Products and services

• Suguvõsa kokkutulek (Family Reunion Events) Quinquennial family reunion events held every five years in July, featuring activities such as group singing, photo contests, games, traditional celebrations, and a memorial service at Hageri kirik. The 2025 reunion took place on July 19 at Hageri külaplats. Participation fees apply for adults (children free).
• Mesila laulukoor (Mesila Family Choir) Family choir led by conductor Kaie Juurma, holding rehearsals on Mondays for Mesila family members of all skill levels. The choir performs at family reunions and other cultural events.
• Kokkutuleku meened (Reunion Commemorative Merchandise) Commemorative T-shirts and memorabilia inspired by past Mesila gatherings (1985 design), available for order through Stillabunt's private ordering portal created specifically for the Mesila reunion.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• StillabuntminorChannel Partner/ Reseller/ DistributorStillabunt is a local partner that handles the production and distribution of Mesila reunion T-shirts and commemorative merchandise. They created a dedicated ordering portal (stillaprivate.eu) for the 2025 reunion.
• Margapuu OÜminorOthersListed as a cooperation partner on the main website footer. Specific details of partnership activities are not detailed in available sources.
• OÜ NautlejadminorOthersProvides catering services at the family reunion, offering a variety of food and beverages for purchase by attendees. Menu includes hot food, snacks, and drinks at various price points.
• Jäämari OÜminorOthersProvides ice cream for sale at the reunion venue, offering handcrafted ice cream sticks and soft-serve ice cream.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Eesti Muinsuskaitse Selts: Estonian Heritage Society, a nonprofit focused on cultural and historical heritage preservation in Estonia. Directly comparable as a member-based cultural-heritage organization operating in the same Estonian nonprofit ecosystem.
• Võru Instituut: Võro Institute, an Estonian nonprofit foundation dedicated to preserving Võro language and cultural heritage. Comparable as a heritage preservation NGO running community programming in Estonia.
• Eesti Genealoogia Selts: Estonian Genealogical Society, a nonprofit dedicated to genealogical research and family-history preservation in Estonia. Closely comparable in mission (genealogy/heritage) and membership-driven nonprofit structure.
• Seto Instituut / Seto Kultuurifond: Seto cultural heritage organization preserving the traditions of the Seto people in southeastern Estonia. Comparable as an Estonian ethnic/folk heritage nonprofit running cultural events and community programming.

Broad incumbents

• MyHeritage: Global family-tree and DNA-testing platform with a strong user base in Northern Europe. Adjacent peer serving the same family-history and genealogy use case as Mesila's heritage-preservation mission.
• Ancestry: Commercial genealogy and family-history platform with extensive DNA and historical records services. Adjacent peer addressing the same underlying genealogical-research need that Mesila's lineage archive serves for its members.
• Eesti Kultuurkapital: Estonian Cultural Endowment, a state-affiliated foundation that funds cultural and heritage activities nationally. Comparable as a funder and ecosystem participant for Estonian heritage nonprofits like Mesila Pereselts.
• Eesti Kirjandusmuuseum: Estonian Literary Museum and Folkloristics Centre, a major national institution preserving Estonian folklore and cultural heritage. Adjacent as a large heritage institution whose archival mission overlaps with Mesila's lineage-preservation work.
• FamilySearch: Global nonprofit genealogical platform operated by The Church of Jesus Christ of Latter-day Saints, providing family-tree research tools and records. Comparable as a large-scale genealogical preservation organization serving family-history researchers worldwide.

Emerging players

• RootsWeb: Community-driven genealogy and family-history forum hosted by Ancestry. Comparable as a free, community-based platform for family-clan and genealogical exchange, mirroring Mesila's Facebook-group-driven community model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/mesila.suguselts

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MESILA PERESELTS