MADEBYPI DIGITAL LIMITED
MadeByPi Digital Limited is a Leeds-based, software-led digital agency that designs and builds bespoke digital products, platforms, and websites for enterprise clients across the UK and internationally, organised around Discover, Create, and Optimise service phases.
- Company typePrivate
- Founded1995
- HeadquartersLeeds, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What MADEBYPI DIGITAL LIMITED does
MadeByPi Digital Limited is a privately-held, software-led digital agency headquartered in Leeds, United Kingdom. The company designs, builds, and supports bespoke digital products, platforms, and websites for enterprise and mid-market organisations across the UK and internationally. Its portfolio spans brand portals (Britvic, My1stYears), mortgage calculators (Hanley, Cumberland), AI-assisted property referral apps (Fortem using Microsoft LUIS), warehouse management systems (Boot Repair Company integrated with Shopify and Intact iQ ERP), and mission-driven platforms (NHS Aspiring Allies, Ready+ HIV support app, Catch22 youth platform, Healthwatch data portal). Core technology centres on React, Symfony, and headless CMS architectures (Contentful, Strapi, Kunstmaan), with proprietary components including a Contentful Symfony bundle and integrations with Microsoft Dynamics CRM, Workable, Trustpilot, and ONS cost-of-living data.
The agency's business model is professional services-based, generating revenue through project-based fees and ongoing retainer engagements organised around a Discover, Create, and Optimise service structure. Go-to-market is enterprise-focused and relationship-led, relying on direct engagement, RFP responses, and long-term partnerships rather than paid acquisition or product-led distribution. Pricing is bespoke and quote-based per project, with no publicly disclosed rate cards. Target customers are ambitious organisations in finance and banking, utilities, care and retirement, food and drink, charities, construction, and healthcare, with named clients including HSBC, Arla, McCain, South Staffs Water, Warhammer, Willmott Dixon, and the NHS. The company holds ISO 27001 certification and ICO data controller registration (Z1787211), positioning it for regulated enterprise work. There is no evidence of external institutional investment, public listing, or parent company ownership.
MADEBYPI DIGITAL LIMITED firmographics
Firmographics- Name
- MADEBYPI DIGITAL LIMITED
- Legal name
- MadeByPi Digital Limited
- Website
- https://madebypi.digital
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MadeByPi Digital Limited is a Leeds-based, software-led digital agency that designs and builds bespoke digital products, platforms, and websites for enterprise clients across the UK and internationally, organised around Discover, Create, and Optimise service phases.
- Ownership category
- akta.pro rank
MADEBYPI DIGITAL LIMITED industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industries
- Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC), Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)
Keywords
Where MADEBYPI DIGITAL LIMITED is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MADEBYPI DIGITAL LIMITED business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Bespoke Digital Agency Services: End-to-end digital product and website development services including digital strategy, UX design, software engineering, and ongoing optimisation. Revenue is generated through project-based fees and ongoing retainer engagements. The agency operates as a long-term strategic partner rather than a short-term supplier, supporting clients from initial discovery through to long-term growth.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
MADEBYPI DIGITAL LIMITED product offering
Product offeringCore offering
MadeByPi Digital is a software-led digital agency that designs, builds and supports bespoke digital products, websites, platforms and applications for ambitious organisations. Its work spans digital strategy, UX design and robust software engineering, with engagements structured around three phases: Discover (insight, strategy and roadmaps), Create (UX, design, engineering, cloud hosting and cybersecurity) and Optimise (data-led refinement and ongoing improvement). The agency specialises in complex, end-to-end digital delivery — from greenfield platforms to modernisation of legacy systems — including integrations with enterprise CRM, ERP and headless CMS systems.
Product overview
MadeByPi is a software-led digital agency offering bespoke digital products and platforms. Their portfolio includes award-winning solutions such as MiProject (construction project tracking portal) and MiCustomer app, financial tools including mortgage calculators for Hanley, Cumberland, and Worldline comparison tools, e-commerce platforms (My1stYears), CRM-integrated lead generation systems (Lanes Group), AI-powered tools (Fortem Refer It using Microsoft LUIS), mobile applications (Ready+ with gamification), and data portals (Healthwatch normalization platform, Britvic multi-brand portal, UK Bond Network investment dashboard). They also deliver sector-specific platforms for healthcare (NHS Aspiring Allies, Belong), charities (Catch22 youth platform), debt recovery (Debt2Collect), and warehouse management (Boot Repair Company WMS). Their services are organized around Discover, Create, and Optimise phases, with ongoing support including SLAs, cloud hosting, and cybersecurity.
Differentiator
Problem solved
Functional benefit
Products and services
- Optimise Service Post-launch digital optimisation service covering data analysis, user journey refinement, performance improvement, conversion maximisation and ongoing agile MVP testing for existing MadeByPi-built platforms.
- Create Service Digital experience creation service spanning experience design (rapid prototyping, UX and design), engineering (DevOps, infrastructure, software engineering) and ongoing support (SLAs, cloud hosting, cybersecurity).
- Discover Service Front-end discovery and strategy service combining competitor analysis, data analytics, product roadmaps, data strategy and customer experience strategy to scope digital engagements.
Quantifiable outcome
- 85% increase in new customer sign-ups within first two months of site launch
- +9 more outcomes
Companies that use MADEBYPI DIGITAL LIMITED
Customer profileNamed customers27 records
Segments7 records
Ideal customer profiles6 records
MADEBYPI DIGITAL LIMITED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability8 records
Feature7 records
MADEBYPI DIGITAL LIMITED partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- MicrosoftcoreMadeByPi leverages Microsoft's LUIS (Language Understanding Intelligent Service) machine learning technology within the Fortem property referral app. LUIS enables audio and image analysis to automatically categorise maintenance issues and determine urgency. Microsoft technologies are referenced as key infrastructure underpinning AI-powered client solutions.
- ContentfulcoreMadeByPi uses Contentful as their preferred headless CMS platform, developing solutions on top of it for clients including Belong. The agency has developed a proprietary Contentful Symfony bundle to accelerate headless CMS delivery, and the company publishes expert content about headless CMS architectures.
- Microsoft Dynamics CRMcoreMadeByPi integrated Microsoft Dynamics CRM into the Lanes Group digital solution to streamline post-enquiry follow-up and lead tracking, connecting the website's lead generation forms directly into Lanes Group's CRM workflow.
- Intact iQ ERPcoreMadeByPi's warehouse management system for Boot Repair Company integrates with Intact iQ ERP, synchronising orders placed across multiple Shopify storefronts into the WMS for end-to-end repair job tracking.
- ShopifycoreMadeByPi integrated Shopify storefronts with the Boot Repair Company WMS, enabling orders from multiple international Shopify storefronts to be automatically synchronised into the repair tracking system via Intact iQ ERP.
Scale indicators12 records
Recent moves6 records
Expansion highlights3 records
MADEBYPI DIGITAL LIMITED competitors and assessment
Company assessmentDirect peers
- Clearleft: Brighton-based UX and design-led agency focused on accessible, research-driven digital products for enterprise and government clients. Closely comparable to MadeByPi in size, UK regional footprint, and emphasis on accessibility, strategy, and bespoke software delivery rather than volume marketing campaigns.
- Kerve Creative: London-based creative technology agency combining brand, UX, and engineering for enterprise clients. Similar in size and bespoke end-to-end delivery model, with comparable emphasis on creative and technical integration for regulated industries.
- Code Computerlove: Manchester-based digital product studio delivering bespoke platforms, mobile apps, and e-commerce solutions for enterprise clients. Comparable to MadeByPi in mid-market UK agency positioning, full-service studio model, and award-winning portfolio.
- Nomensa: Bristol-based digital agency specialising in accessibility (WCAG), UX design, and custom digital platforms for enterprise and government clients. Direct competitor for MadeByPi's accessibility-led positioning and public-sector/regulated-vertical focus.
- Supercool: London/Manchester digital agency building bespoke WordPress and headless CMS platforms for enterprise clients. Closely comparable on the headless CMS, Contentful, and accessibility-led delivery that MadeByPi specialises in.
- Bureau Digital: London-based bespoke digital product studio delivering UX, design, and engineering for enterprise clients including financial services and public sector. Comparable to MadeByPi in the software-led, multi-disciplinary model and enterprise target market.
Broad incumbents
- EPAM Systems: Global digital platform engineering and product design services firm with substantial UK presence serving financial services, healthcare, and consumer brands. Competes with MadeByPi on enterprise RFPs for bespoke digital platforms and application modernisation.
- Netguru: Large-scale European digital agency delivering web platforms, mobile apps, and custom software for enterprise clients across finance, healthcare, and retail. Comparable end-to-end bespoke delivery model but materially larger scale and broader geographic footprint than MadeByPi.
- Ustwo Studios: London-headquartered digital product studio with significantly larger scale delivering apps and platforms for global enterprise and consumer brands. Comparable offering profile but broader portfolio and bigger client roster than MadeByPi.
Emerging players
- Theodo: London-based bespoke software and digital product agency (part of Theodo Group) with overlapping service lines in web apps, mobile development, and digital transformation for enterprise. Comparable in size and approach, with similar multi-disciplinary studio model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
MADEBYPI DIGITAL LIMITED social profiles
Digital presenceMADEBYPI DIGITAL LIMITED compliance and trust
Trust signalCompliance1 record
MADEBYPI DIGITAL LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
MADEBYPI DIGITAL LIMITED leadership team
Management profileNumber of profiles
Profiles3 records
MADEBYPI DIGITAL LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MADEBYPI DIGITAL LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MADEBYPI DIGITAL LIMITED
What does MADEBYPI DIGITAL LIMITED do?
MadeByPi Digital is a software-led digital agency that designs, builds and supports bespoke digital products, websites, platforms and applications for ambitious organisations. Its work spans digital strategy, UX design and robust software engineering, with engagements structured around three phases: Discover (insight, strategy and roadmaps), Create (UX, design, engineering, cloud hosting and cybersecurity) and Optimise (data-led refinement and ongoing improvement). The agency specialises in complex, end-to-end digital delivery — from greenfield platforms to modernisation of legacy systems — including integrations with enterprise CRM, ERP and headless CMS systems.
Is MADEBYPI DIGITAL LIMITED a public or private company?
MADEBYPI DIGITAL LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MADEBYPI DIGITAL LIMITED founded?
MADEBYPI DIGITAL LIMITED was founded in 1995. It employs 51 to 100 people.
Where is MADEBYPI DIGITAL LIMITED based?
MADEBYPI DIGITAL LIMITED is headquartered in Leeds, United Kingdom, in the Europe region.
How does MADEBYPI DIGITAL LIMITED make money?
One revenue line is on record: bespoke Digital Agency Services.
Who are MADEBYPI DIGITAL LIMITED's main competitors?
Direct peers on record are Clearleft, Kerve Creative, Code Computerlove, Nomensa, Supercool and Bureau Digital. Broad incumbents are EPAM Systems, Netguru and Ustwo Studios. Theodo is listed as an emerging player.
Does MADEBYPI DIGITAL LIMITED have an API?
No public API is recorded for MADEBYPI DIGITAL LIMITED.
What industry is MADEBYPI DIGITAL LIMITED in?
MADEBYPI DIGITAL LIMITED's product category is Digital Agency Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPAEAKAC, Platform Engineering & Internal Developer Platforms (IDP). Its NAICS code is 541511 and its SIC code is 7370.