Mastermind Events Inc.

What Mastermind Events Inc. does

Masterminds Creative Events, Inc. (operating as Mastermind Events Inc.) is a privately held, founder-owned full-service event production company headquartered at 800 S. Rochester Ave., Ontario, California. Founded in 1985 by Allen Greenstein (a.k.a. "Muzik Man") as Rhythm Crew DJ's and rebranded to its current name around 2000, the company operates as a single integrated provider of entertainment, theme decor, audio-visual production, lighting design, trade show services, and event rentals for social, corporate, school, and trade show clients across Southern California, with selective global engagements.

The company operates nine interconnected service categories: social gatherings (weddings, bar/bat mitzvahs, quinceañeras, anniversaries, birthdays), corporate events (seminars, product launches, conferences, team building), school functions (dances, proms, graduations, fundraisers), interactive entertainment (DJs, casino gaming, hypnotists, magicians, virtual reality stations, celebrity impersonators), theme decor and props, audio-visual production, innovative lighting design (uplighting, gobo projections, picture mapping), trade/expo services (booth design, attractions, signage, logistics, permits), and general event rentals (furniture, linens, tents, china, glassware, dance floors, lounge furniture). Underlying technical capabilities rest on an owned inventory of AV equipment, lighting systems, and decor props housed in over 10,000 sq ft of consolidated warehouse space, with proprietary differentiation in singular safe-contact virtual reality rental stations and picture mapping technology that uses projectors, specialized software, and unique lenses to project custom imagery onto non-traditional surfaces.

The revenue model is project-based and quote-driven: all services are priced per event with no publicly disclosed tiered structure, billed on a pay-as-you-go cadence. Go-to-market relies on direct outreach, an inbound website (mastermindseventsinc.com) with content marketing via blog and event gallery, and word-of-mouth referrals from long-standing venue and corporate relationships spanning 15-20+ years (Dave & Buster's, Auto Club of Southern California, Doubletree Hotel, Riverside Convention Center, Quick Quack Car Wash). The customer base is horizontally segmented across enterprise and consumer buyers with no disclosed external funding, app, API, AI/ML capability, or patents.

Name

Mastermind Events Inc.

Legal name

Masterminds Creative Events, Inc.

Website

https://mastermindseventsinc.com

Company type

Private

Founded year

1985

Operating status

Operating

Short description

Masterminds Creative Events is a founder-owned, full-service event production company in Ontario, California providing entertainment, theme decor, audio-visual, lighting, trade show, and rental services for social, corporate, school, and trade show clients across Southern California.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Convention and Trade Show Organizers (561920), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Meeting & Conference Planning & Coordination (HSACADAA), Event Technical Production Management & Crew (MPAGAKAH), Event Theming, Mood Boards & Concept Design (HSACAOAH), Party Games, Activities & Interactive Entertainment (HSACACAJ)

Keywords

• Event production services
• Interactive event entertainment
• Event decor rentals
• Audio visual production
• Trade show services

Headquarters

HQ city

Ontario

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Event Production Services: Full-service event production including interactive entertainment (DJ/MC, hypnotists, magicians, casino gaming, virtual reality), theme decor and props, audio-visual production, innovative lighting design, trade/expo services, and general event rentals. Services are delivered for individual events and include setup, delivery, and staffing.
2. Equipment and Material Rentals: Rental of tables, chairs, linens, tents, china, flatware, glassware, umbrellas, heaters, canopies, cocktail tables, dance floors, lounge furniture, generators, and decorative items. Avoids the expense and hassle of purchasing one-time rental items for clients.
3. Interactive Entertainment Bookings: Booking and deployment of entertainers including DJ/MCs, celebrity impersonators, bands, casino gaming tables, carnival games, bounce houses, laser tag arenas, petting zoos, airbrush artists, henna tattoo artists, photo booths, and animal acts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Masterminds Creative Events is a full-service event production company that delivers entertainment, theme decor, audio-visual production, lighting design, trade show/expo support, and equipment rentals directly at client venues. The company serves social events (weddings, birthdays, quinceañeras), corporate events (conferences, product launches, team building), school functions (proms, graduations, fundraisers), and trade shows/expos. All services are bundled into customized, quote-based packages and delivered by in-house staff from their Ontario, California headquarters with 10,000+ sq ft of warehouse inventory.

Product overview

Masterminds Creative Events is a full-service event entertainment company operating as a single integrated platform offering multiple complementary service modules. The core offering consists of nine interconnected service categories: Social Gatherings (weddings, Bar/Bat Mitzvahs, anniversaries, birthdays), Corporate Events (seminars, product launches, conferences), School Functions (dances, proms, graduations), Interactive Entertainment (DJs, casino gaming, virtual reality, carnival games), Theme Decor and Props (themed decorations and props), Audio Visual Production (equipment and technical support), Innovative Lighting Design (uplighting, gobo, picture mapping), Trade/Expo Services (booth design, rentals), and General Event Rentals (furniture, linens, tents). An add-on Virtual Reality Experience service provides immersive VR entertainment stations. The company serves as a 'one-stop shop' for all event needs from entertainment to equipment to design.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Gatherings

Quantifiable outcome

• Successfully produced over 5,000 school events
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Encore (formerly PSAV): Largest event technology and AV production company in North America, serving hotels, venues, and corporate clients at a national scale that competes for the same enterprise event production budget Masterminds targets.
• Freeman: Global event and brand experience company providing event production, exposition services, and AV at scale, competing for the same trade show and corporate event contracts Masterminds pursues in SoCal.
• Sparks: Experiential marketing agency producing live brand experiences, trade show activations, and corporate events, comparable in the trade show and corporate event production services Masterminds offers.
• Jack Morton Worldwide: Global brand experience agency producing corporate events, trade shows, and experiential campaigns for major brands, comparable in the corporate event production scope but operating at national/international scale.
• George P. Johnson Experience Marketing: Global experiential marketing agency producing large-scale brand experiences, trade show exhibits, and corporate events, operating at a scale far beyond Masterminds but serving overlapping enterprise brand and event marketing needs.
• PRG (Production Resource Group): Major event production services company specializing in lighting, audio, video, and rigging for large-scale live events, serving as a national incumbent that competes for entertainment production budgets.

Direct peers

• Sterling Events Group: Mid-size full-service event production company offering entertainment, décor, AV, and rentals bundled from a single provider, comparable in scale, service model, and target customer mix to Masterminds Creative Events.
• Total Entertainment USA: Full-service event production company providing DJ/entertainment, lighting, décor, and rentals for corporate and social events, operating with a similar integrated one-stop-shop model as Masterminds.
• Bluewater Event Technology: Mid-size event technology and AV production company serving corporate events and trade shows, comparable to Masterminds in size and focus on technology-enabled event experiences.

Emerging players

• PixMob: Emerging interactive event technology company specializing in LED wearables and immersive lighting experiences for live events, comparable to Masterminds' picture mapping and interactive tech capabilities as a differentiated experiential tech offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mastermind Events Inc.