What MATHS FOR LIFE LIMITED does

Maths For Life Limited is a UK-based private limited company (Company No. 05516747) founded in 2005 by education consultant Karen McGuigan, headquartered in Epsom, Surrey. The company develops and distributes a differentiated maths curriculum designed for students who cannot access the standard UK maths national curriculum, with particular focus on learners with Special Educational Needs and Disabilities (SEND) including students with Down syndrome, dyscalculia, and other learning difficulties. The programme delivers practical, real-world maths across six levels (Foundations through Level 5) aligned with UK Functional Skills qualifications, with no associated timescales for progression and an emphasis on financial education and digital data handling. The company is bootstrapped and founder-led, with a headcount of 1-10 employees.

The core technology consists of five printed educator guide books providing curriculum structure, a digital resource library containing over 45,000 pages of worksheets, activities, tutorial videos, and weekly workbooks, and a proprietary trademarked assessment framework called the Hierarchy of Independence® that tracks both mathematical understanding and student independence. Assessments are available at each level with a school-subscriber-only reporting and accreditation system powered by Brilliant Assessments and credit-bundle economics. The framework is also distributed through integrations with Evidence for Learning and Earwig Academic third-party educational software platforms. The company holds two registered trademarks (Hierarchy of Independence® and A Differentiated Approach®).

Revenue is generated through a hybrid model combining annual subscriptions (resource library, assessments, community forum access), one-time educator guide book sales (£35-£45 individually, £180 bundle), physical products such as flashcards and number games (£10-£39), and school-only reporting credit bundles in packs of 5, 10, 25, 50, and 100 credits. Go-to-market is community-led and event-driven, centred on the SEN School Network, the new Irish School Network, an annual conference, the TES SEND Show 2025, founder-led Q&A sessions, podcast appearances, and a private Circle-hosted community forum. Direct enterprise sales to schools and Multi-Academy Trusts are being scaled via a new Sales & Training Manager hire, with a freemium community membership tier supporting conversion from free to paid. Geographic reach is primarily UK with growing international sales to Ireland and other international customers via BACS/invoice.

Name

MATHS FOR LIFE LIMITED

Legal name

Maths For Life Limited

Website

https://mathsforlife.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Maths For Life Limited is a UK-based, founder-led education company that develops a differentiated maths curriculum, assessments, and a 45,000+ page resource library for students with Special Educational Needs and Disabilities (SEND) and other learners who cannot access the standard national curriculum, selling via subscriptions, printed guides, physical products, and school reporting bundles.

Ownership category

akta.pro rank

Product category

Special Educational Needs (SEND) Mathematics Curriculum and Resources

NAICS

Educational Support Services (611710), Educational Support Services (6117), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200), Miscellaneous Publishing (2741)

akta.pro primary industry

Math Intervention & Numeracy Support Programs (EDAJAGAG)

akta.pro secondary industries

Math Intervention & Numeracy Materials (Special Education) (EDAGAMAI), Mathematics Instruction (School-Delivered) (EDAJAFAG)

Keywords

• Differentiated maths curriculum
• SEND mathematics resources
• Special educational needs education
• Maths assessment tools
• Educator training resources

Headquarters

HQ city

Ashtead

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Subscription (Resource Library & Assessment Access): Annual subscription providing access to the resource library, assessments, community forum, video library, and Q&A sessions. This is the primary recurring revenue stream for schools and educators.
2. Educator Guide Books: One-time purchase of printed spiral-bound books (Books 1-5 and Foundations) required to understand the programme structure. Bundle available at £180. Individual books priced £35-45. These are essential curriculum guides.
3. Physical Products (Cards, Flashcards, Calendars): Sale of physical educational resources including Op Umps Number Game Cards (£12 per set), Visual Times Tables (£39), Telling the Time Flashcards (£10-20), and Academic Calendars (£12). One-time purchases.
4. Reporting Bundles (Schools): Credit bundles for the reporting and accreditation system available in quantities of 5, 10, 25, 50, and 100. Each credit provides access to up to three reports per student. Individual reporting packages available for home users.
5. Community Membership (Free): Free community membership providing access to All-Level Sample Assessment, community forum, free Q&A sessions, sample resources, and training course previews. This supports freemium conversion to paid subscriptions.
6. On-Demand Training Courses: Video-based on-demand training courses accessible through the community forum. Courses include Assessment Process training and other programme-specific professional development. Part of the subscription or separate purchase.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Maths For Life develops and sells a differentiated maths curriculum programme (Foundations through Level 5) for students with special educational needs and disabilities (SEND), supplied via Educator Guide Books, a 45,000+ page digital resource library, multi-level assessments built on the trademarked Hierarchy of Independence® framework, an automated reporting and accreditation system, on-demand training courses, a community forum, and physical supplementary resources (number game cards, flashcards, activity books, calendars). Revenue is anchored by annual school/MAT subscriptions bundled with reporting credits, supplemented by one-time book and physical product sales and individual home-user packages.

Product overview

Maths For Life Limited offers the Maths For Life Programme, a differentiated approach to the maths curriculum designed for students who cannot access standard national curriculum structure. The core offering consists of five Educator Guide Books (Books 1-5, priced £35-45 each or £180 bundle) and a subscription-based Resource Library with over 45,000 pages of content. Supporting products include Assessments at all levels aligned to the Hierarchy of Independence framework, the Reporting and Accreditation System (credit-based), and various physical products such as 'Op Umps' Number Game Cards (£12-30), Visual Times Tables flashcards (£39), 'I am' Number Activity Books, and Academic Calendars. Additional services include On-Demand Courses, Community Forum access, Q&A Sessions with founder Karen McGuigan, and a DSO Programme for Down's Syndrome Oxford branch. The programme covers Foundations through Level 5, delivering practical maths, financial education, and digital data handling skills.

Differentiator

Problem solved

Functional benefit

Brands

• Maths Mum: Trademarked brand associated with Maths For Life, used for educational resources and content.

Products and services

• Maths For Life Programme
• Educator Guide Books (Books 1–5 and Foundations)
• Resource Library
• Assessments
• Reporting and Accreditation System
• Op Umps Number Game Cards
• Visual Times Tables in Skittles Full Set
• Telling the Time Flashcards
• "I am" Number Activity Books
• Academic and Annual Calendars
• On-Demand Courses and Training
• Community Forum
• DSO Programme
• Maths For Life Book 5 / Level 5

Quantifiable outcome

• Functional Skills alignment: Foundations and Level 1 equivalent to Entry Level 1; Levels 2-4 cover Entry Level 2; Level 5 enables access to Entry Level 3 and beyond
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Down's Syndrome Oxford GroupcoreStrategic or Co-development Partner · 8 February 2022Dedicated DSO Programme page with video sessions for Down's Syndrome Oxford branch members. Year 1 programme with 9 sessions plus ongoing clinics. The programme content specifically addresses maths learning for students with Down syndrome, informing the broader Maths For Life methodology.
• The Maths MumcoreOthersThe Maths Mum is a trading brand of Maths For Life Limited, operated by founder Karen McGuigan. It serves as the consumer-facing brand identity, particularly for parent-facing content and the 'Maths Mum' identity used in educational materials and blog content.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mathletics (3P Learning): Mathletics is an online adaptive maths platform widely used in UK primary and secondary schools, with content differentiated by ability level. Direct overlap with Maths For Life's school-delivered, ability-tiered maths resource library model.
• n2y (News-2-You): n2y provides curriculum, assessment, and instructional materials for students with significant disabilities and complex needs across K-12 in the US and increasingly in the UK. Closely comparable in the special education curriculum space and the differentiated/individualised instruction approach.
• Sumdog: Sumdog provides gamified adaptive maths and literacy practice used extensively in UK primary schools. Comparable on the school subscription model and differentiated content, though more mainstream and less SEND-specialised.
• Numicon (Oxford University Press): Numicon is OUP's flagship structured, visual maths programme designed for early years and primary learners — including those who find standard maths curricula challenging. It is the most directly comparable SEND-friendly maths curriculum in UK schools and represents the principal incumbent alternative Maths For Life competes against.

Broad incumbents

• White Rose Maths: White Rose Maths provides the de facto UK primary maths mastery scheme with differentiated resources for SEND pupils. Comparable as a school-delivered differentiated maths curriculum, though designed for mainstream rather than specialist SEND use.
• Twinkl: Twinkl is a major UK educational resources subscription platform with extensive SEND and maths content. Comparable on the school subscription model and downloadable differentiated worksheets, but operates across all subjects at vastly broader scale.
• Pearson Education: Pearson is a global educational publisher offering maths programmes, Functional Skills qualifications, and assessment tools used in UK schools. Comparable as an incumbent publisher and assessment provider, particularly through Edexcel Functional Skills (explicitly referenced by Maths For Life's sample papers).
• Oxford University Press Education: OUP Education publishes primary maths resources, professional development for teachers, and the Numicon programme. Comparable as a UK incumbent publisher with SEND-inclusive maths offerings and significant school market reach.

Emerging players

• Third Space Learning: Third Space Learning offers online 1-to-1 maths interventions for UK schools, including SEND and catch-up programmes. Comparable on the maths intervention channel and UK school customer base, though delivery mechanism (live tutoring vs curriculum) differs.
• Dyscalculia Services: Dyscalculia Services provides specialist training, assessment, and resources for educators working with learners with maths learning difficulties. Comparable in the SEND/dyscalculia-focussed niche, with similar target audience of specialist educators and SENCOs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maths-for-life-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MATHS FOR LIFE LIMITED