LOVE VEGAN HEALTH LTD

What LOVE VEGAN HEALTH LTD does

Love Vegan Health Ltd is a privately-held UK direct-to-consumer retailer of vegan vitamins and dietary supplements, incorporated in England & Wales in 2022 and operating from Cinderford, Gloucestershire. The company was founded by John Robinson, a vegan since 1989, and curates and sells supplements that the founder personally uses, positioning the brand around authentic lived experience in the vegan lifestyle and a 100% satisfaction guarantee.

The commercial offering is a 12-SKU catalog spanning seven health verticals — Vegan Essentials, Energy, Women's Health, Men's Health, Bones & Muscle, Digestion, and Eyes — at retail price points ranging from £7.50 to £130. The platform is a Wix-hosted e-commerce storefront at loveveganhealth.co.uk, with at least one product offering a Subscribe & Save monthly subscription at a 5% discount versus one-time purchase. The underlying technology stack is not disclosed and there are no proprietary AI, API, or integration features; the operation appears to be a standard template-driven DTC site.

The business model is straightforward product sales: revenue is generated one-time (with a nascent subscription layer) through the own-storefront channel, supplemented by an undisclosed number of physical retail stockists including one international location in San Francisco, California. Marketing is conducted organically through Twitter, Facebook, and a website newsletter. The company is entirely founder-owned with no institutional capital, no disclosed employees, no partnerships, no patents or certifications, and no enterprise customers — consistent with a single-founder micro-retail operation in its early years.

Name

LOVE VEGAN HEALTH LTD

Legal name

Love Vegan Health Ltd

Website

https://loveveganhealth.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Love Vegan Health Ltd is a UK-based, founder-owned direct-to-consumer retailer that sells a curated 12-SKU catalog of vegan vitamins and dietary supplements through its Wix-powered online store, targeting health-conscious vegans and consumers with specific nutritional needs.

Ownership category

akta.pro rank

Headquarters

HQ city

Cinderford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Revenue generated from direct sales of vegan supplements and health products to consumers through their e-commerce website. Products are sold at various price points ranging from £7.50 to £130.00, with both one-time purchase and subscription options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Love Vegan Health Ltd is an online mail-order retailer of vegan vitamins and dietary supplements, operating a Wix-powered e-commerce store at loveveganhealth.co.uk. The company sells 12 distinct supplement SKUs across seven health categories (Vegan Essentials, Energy, Women's Health, Men's Health, Bones & Muscle, Digestion, and Eyes), priced from £7.50 to £130.00, with at least one product available on a monthly subscription basis offering a 5% saving.

Product overview

Love Vegan Health Ltd operates a single e-commerce platform selling vegan supplements. The company offers a range of 12 vegan supplement products with prices ranging from £7.50 to £130.00. Products are categorized into Vegan Essentials, Energy, Women's Health, Men's Health, Bones & Muscle, Digestion, and Eyes. The platform provides subscription options (Subscribe & Save 5%) and offers products with various options including size and color variants. The online store is built on Wix and the company is committed to providing high-quality guaranteed vegan supplements at competitive prices.

Differentiator

Problem solved

Functional benefit

Products and services

• Subscription Vegan Supplement (SKU 364215376135191)
• Vegan Supplement (SKU 364215375135191)
• Best Seller Vegan Supplement (SKU 364115376135191)
• Vegan Supplement (SKU 217537123517253)
• New Vegan Supplement (SKU 366615376135191)
• Vegan Supplement (SKU 36523641234523)
• Vegan Supplement (SKU 364215376135199)
• Vegan Supplement (SKU 632835642834572)
• Premium Vegan Supplement (SKU 284215376135191)
• Vegan Supplement (SKU 126351351935)
• Sale Vegan Supplement (SKU 671253175371)
• Vegan Supplement (SKU 21554345656)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Garden of Life: A large US-based supplement brand with a strong plant-based and organic-certified portfolio. Comparable as a broad-appeal vegan supplement brand operating across multiple specialty/health retail channels.
• NOW Foods: Large US-based supplement manufacturer with extensive vegan-certified product lines. Comparable as a broad-based supplement brand offering vegan positioning across multiple health categories.
• Holland & Barrett: The UK's largest health food and supplement retailer, with both physical stores and a robust e-commerce platform. Directly comparable as a multi-category vitamin, mineral, and supplement retailer serving health-conscious UK consumers, including extensive vegan ranges.
• Nature's Best: UK-established supplement retailer with a wide range of vitamins, minerals, and health products sold through D2C and retail channels. Comparable as a multi-category UK supplement retailer with broad health-and-wellness positioning.
• Vitabiotics: One of the UK's largest supplement companies, with category-specific ranges (Women's Health, Men's Health, Energy, Bones & Muscle) that closely mirror Love Vegan Health's merchandising taxonomy. Comparable as a UK-based, multi-category supplement brand.

Emerging players

• BetterYou: UK-based specialist supplement brand offering premium vitamin spray and topical formulations. Comparable as a UK-based, niche-focused supplement brand with selective category depth and a direct-to-consumer model.

Regional players

• Pukka Herbs: UK-based wellness brand offering ethical, plant-based herbal supplements and teas. Comparable as a UK-based, values-driven plant-based health brand, though more focused on herbal remedies than the vitamin/mineral niche Love Vegan Health occupies.

Direct peers

• VegLife (Vitatech Nutrition): UK vegan supplement brand providing 100% plant-based vitamins and minerals. Closely mirrors Love Vegan Health's product scope and vegan-focused health positioning, making it a direct niche competitor.
• Veganicity: A UK-based vegan supplement brand offering a dedicated range of vegan-certified vitamins and minerals. Directly comparable to Love Vegan Health in product category, target customer (vegan lifestyle consumers), and UK D2C positioning.
• Igennus Healthcare Nutrition: UK-based specialist supplement brand focused on vegan and plant-based nutrition. Comparable as a UK-based niche vegan supplement brand with e-commerce distribution and category-specific product lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/LoveVeganHealth
• Facebookfacebook.com/loveveganhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOVE VEGAN HEALTH LTD