Igennus
Igennus is a privately held UK nutrition company founded in 2004 and headquartered in Cambridge, selling vitamins and dietary supplements to consumers. It operates as a small, independent brand with 11-50 employees and no disclosed external funding.
- Company typePrivate
- Founded2004
- HeadquartersCambridge, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Igennus firmographics
Firmographics- Name
- Igennus
- Website
- https://igennus.com
- Company type
- Private
- Founded year
- 2004
- Headcount range
- 11–50 employees
- Short description
- Igennus is a privately held UK nutrition company founded in 2004 and headquartered in Cambridge, selling vitamins and dietary supplements to consumers. It operates as a small, independent brand with 11-50 employees and no disclosed external funding.
- Ownership category
- akta.pro rank
Igennus industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
Keywords
Where Igennus is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Igennus business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Igennus product offering
Product offeringCore offering
Igennus is a UK-based nutrition company that develops and sells vitamins and dietary supplements. The company manufactures and supplies nutritional products for individual consumers seeking health and wellness support.
Differentiator
Problem solved
Functional benefit
Companies that use Igennus
Customer profileIdeal customer profiles1 record
Igennus technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Igennus competitors and assessment
Company assessmentDirect peers
- BetterYou: UK-based premium supplements brand offering vitamins, minerals, and specialty-condition formulations via D2C and retail, directly comparable to Igennus in size, geography, and channel mix.
- Higher Nature: UK supplements brand owned by Kallo Foods/Associated British Foods, with a similar condition-led and D2C/retail channel mix to Igennus.
- Biocare: UK supplements brand with practitioner and D2C channels, providing a directly comparable small-scale, science-led UK vitamins and supplements operator.
- Cytoplan: Wholefood and condition-specific supplement company based in the UK, comparable in product positioning (functional, condition-led nutrition) and small-team operating model.
- Lamberts Healthcare: UK-based practitioner and consumer supplement manufacturer with comparable product range (vitamins, condition-specific formulas) and similar scale to Igennus.
Emerging players
- Pure Encapsulations: Premium practitioner-grade supplement brand focused on purity and condition-specific formulas; comparable to Igennus in category positioning but with stronger US practitioner-channel presence.
Broad incumbents
- Solgar: Long-established global vitamin and supplement brand owned by Nestlé Health Science; competes in the same categories as Igennus with much greater distribution and marketing scale.
- Holland & Barrett: UK's largest health-food and supplement retailer, with both own-label and third-party brands including specialty-condition supplements; competes for the same end consumer as Igennus across both D2C and retail.
- NOW Foods: Large US-based supplement manufacturer and brand with a broad vitamins, minerals, and condition-specific range, providing a global benchmark for the category Igennus operates in.
Others
- Boots: UK's largest health-and-beauty retailer with extensive own-label and branded supplement ranges; relevant as a key distribution channel and competitive own-label threat for Igennus.
Market position
Customer concentration
Igennus social profiles
Digital presenceIgennus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Igennus leadership team
Management profileNumber of profiles
Igennus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Igennus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Igennus
What does Igennus do?
Igennus is a UK-based nutrition company that develops and sells vitamins and dietary supplements. The company manufactures and supplies nutritional products for individual consumers seeking health and wellness support.
When was Igennus founded?
Igennus was founded in 2004. It employs 11 to 50 people.
Where is Igennus based?
Igennus is headquartered in Cambridge, United Kingdom, in the Europe region.
Who are Igennus's main competitors?
Direct peers on record are BetterYou, Higher Nature, Biocare, Cytoplan and Lamberts Healthcare. Pure Encapsulations is listed as an emerging player. Broad incumbents are Solgar, Holland & Barrett and NOW Foods. Boots is listed as an others.
Does Igennus have an API?
No public API is recorded for Igennus.
What industry is Igennus in?
Igennus's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity). Its NAICS code is 456191 and its SIC code is 2000.