CRAFT KITS N BITS LTD

What CRAFT KITS N BITS LTD does

CRAFT KITS N BITS LTD is a privately held, UK-based direct-to-consumer e-commerce retailer operating from Basingstoke, Hampshire. Founded in 2020 and operating with a 1–10 employee team, the company sells DIY craft kits, yarns, craft instruction books, and related supplies through a single BigCommerce-powered online storefront at craftkitsnbits.com, supplemented by phone-based order support (020 3488 5499) and digital gift certificates. The catalog spans more than 30 craft kit subcategories (crochet, knitting, cross-stitch, embroidery, candle making, soap making, needle felting, macramé, mosaic, decopatch, paint by numbers, quilling, sewing, kids kits, and seasonal items) and more than 25 book categories covering over 200 titles, with unit prices ranging from approximately £1.79 to £69.00 and free UK shipping on orders over £25.

The company functions as a multi-brand specialty aggregator rather than a manufacturer: it stocks licensed character products (Pokémon, Disney, Star Wars, Harry Potter, Marvel, DC), distributes Hardicraft crochet/knitting kits, and supplies yarn from Scheepjes and James C Brett alongside craft brands such as Crystal Art/Craft Buddy, Ranger, Woodware, Pink Ink Designs, Tsukineko, Creative Expressions, The Paper Boutique, plus publishing from Search Press and David & Charles. Its primary customer segment is hobbyist adult crafters, with secondary demand from families/children and seasonal gift shoppers. The business model is straightforward unit-level retail with a pay-as-you-go billing cadence and no subscription, B2B/wholesale, or geographic expansion beyond the UK.

Operationally, the company shows no institutional investment, no funding history, no acquisitions, no disclosed management team, and no disclosed revenue, indicating a small-scale, founder-operated retail business whose principal strategic lever to date has been catalog breadth and brand/supplier partnerships within the UK hobby vertical.

Name

CRAFT KITS N BITS LTD

Legal name

Craft Kits N Bits

Website

https://craftkitsnbits.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

CRAFT KITS N BITS LTD is a UK-based direct-to-consumer e-commerce retailer selling craft kits, yarn, books, and crafting supplies via a BigCommerce storefront, serving hobbyist crafters, families, and seasonal gift shoppers across more than 30 kit categories.

Ownership category

akta.pro rank

Product category

Craft Supplies Retail

NAICS

Hobby, Toy, and Game Retailers (45912), Sewing, Needlework, and Piece Goods Retailers (459130)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

DIY Craft Kits & Project Kits Retail (CRALACAH)

akta.pro secondary industries

Yarn, Knitting & Crochet Shops (CRALADAC), Kids Crafts & Educational Craft Kits Retail (CRALACAG), Seasonal & Holiday Craft Supplies Retail (CRALACAI)

Keywords

• Craft supplies retail
• DIY craft kits
• Hobby yarns
• Craft instruction books
• Online craft store

Headquarters

HQ city

Basingstoke

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: Retail sale of physical craft kits, yarn, crafting books, and crafting supplies to consumers. Products are sold as individual one-time purchases at various price points. Offers gift certificates as an additional revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Craft Kits N Bits Ltd operates a UK-based direct-to-consumer online retail store selling DIY craft kits, yarns, crafting supplies, and instructional craft books. The catalog spans over 30 craft kit categories (crochet, knitting, cross-stitch, embroidery, crystal art, decopatch, needle felting, macramé, paint-by-numbers, candle making, soap making, kids kits, and seasonal crafts) plus 30+ book categories and yarn lines from brands such as Scheepjes and James C Brett. The retailer also stocks licensed character merchandise (Pokémon, Disney, Star Wars, Harry Potter, Marvel, DC) and offers gift certificates.

Product overview

Craft Kits N Bits Ltd operates an e-commerce platform selling craft kits, books, and yarn. The core product offering is a diverse range of pre-made and custom-made craft kits including crochet, knitting, cross-stitch, embroidery, crystal art, decopatch, needle felting, macramé, and seasonal decorations. The company also offers craft-related books covering numerous crafting disciplines and stocks yarn from brands like Scheepjes and James C Brett. The Hardicraft brand provides amigurumi animal kits, while Crystal Art Kits offer diamond painting products. Additional offerings include gift certificates and sale items.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Kits Pre-made and custom-made DIY craft kits spanning 30+ categories including crochet, knitting, cross-stitch, embroidery, candle making, soap making, needle felting, macramé, mosaic, decopatch, paint by numbers, quilling, sewing, kids kits, and seasonal crafts. Designed for adult hobbyists and families.
• Craft Instruction Books Craft-related instructional and technique books covering baking, calligraphy, candle making, Christmas crafts, clay crafting, colouring, cosplay, crochet, cross stitch, drawing, embroidery, jewellery making, knitting, painting, paper crafting, quilting, sewing, soap making, stained glass, and other craft topics. Sourced from publishers such as Search Press and David & Charles.
• Yarn Yarn products for knitting and crochet projects, including Scheepjes Yarn (Stone Washed, Whirl lines) and James C Brett Yarn (Flutterby, Stonewash, Baby DK lines) in various weights and colors.
• Crystal Art Kits Diamond painting / crystal art craft kits by Crystal Art / Craft Buddy, including card kits, bag charms, keychains, framed canvases, Buddies collectibles, and notebooks featuring licensed characters (Disney, Marvel, Star Wars, Harry Potter, DC Comics).
• Hardicraft Kits Crochet and knitting kits from the Hardicraft brand featuring amigurumi animals (alpacas, crocodiles, elephants), bag pendants, and seasonal decorations.
• Gift Certificates Digital gift certificates available in variable amounts with themed designs including Birthday, Celebration, Christmas, and General.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor.

• HardicraftminorOthersHardicraft is a brand whose products are sold through Craft Kits N Bits. The retailer offers numerous Hardicraft crochet and knitting kits, including amigurumi animals, seasonal decorations, and bag pendants.
• Scheepjes YarnminorOthersDutch yarn brand Scheepjes, known for high-quality cotton and wool yarns like Stone Washed and Whirl, sold through Craft Kits N Bits.
• James C Brett YarnminorOthersUK-based yarn manufacturer whose Flutterby, Stonewash, Baby DK, and other yarn lines are stocked by Craft Kits N Bits.
• Crystal Art / Craft BuddyminorOthersBrand specializing in crystal art (diamond painting) kits, including Crystal Art Buddies collectibles, card kits, bag charms, and scroll kits featuring licensed characters.
• Search PressminorOthersPublishing partner for craft instruction books, featuring authors like Val Pierce, Sachiyo Ishii, and various craft technique guides.
• David & CharlesminorOthersPublishing house for craft and hobby books including Pokémon crochet kits, distributed through Craft Kits N Bits.
• The Paper BoutiqueminorOthersPaper crafting brand whose products are sold through Craft Kits N Bits.
• RangerminorOthersArts and crafts brand known for Tim Holtz Distress products including crayons, watercolour kits, and paper mosaic supplies.
• Creative ExpressionsminorOthersCraft brand whose die-cutting, papercraft, and art products are stocked by Craft Kits N Bits.
• WoodwareminorOthersCraft brand specializing in stamping, journaling, and papercraft tools and supplies sold through the retailer.
• Pink Ink DesignsminorOthersDesign brand for polymer stamps and craft supplies available through Craft Kits N Bits.
• TsukinekominorOthersJapanese ink and dye brand known for VersaMagic and other crafting inks, distributed through Craft Kits N Bits.

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Amazon UK: Mass-market e-commerce platform carrying third-party craft kits, yarn, books, and toys from multiple brands. Adjacent competitor on assortment breadth and price-driven search demand.
• Etsy (UK): Global online marketplace hosting independent makers of craft kits, yarn, and handmade supplies. Competes for buyer intent in custom and pre-made craft kits, particularly search traffic from hobbyists in the UK.
• John Lewis (Hobby & Craft category): UK department store with a curated craft, hobby, and toy offering including instructional books. Overlaps on craft-kit assortment at premium positioning but operates as part of a much broader retail mix.

Direct peers

• The Works: UK high-street discount retailer stocking books, hobby, craft, and toy products at value price points. Competes on craft kits, kids' crafts, and instructional books across physical and online channels.
• Wool Warehouse: UK online yarn specialist offering free delivery and broad brand coverage including Scheepjes. Direct overlap on yarn brand partnerships (Scheepjes) cited in Craft Kits N Bits' supplier list.
• Hobbycraft: Largest UK specialist retail chain for crafts, hobbies, and home DIY. Directly comparable on craft-kit assortment, yarn, and instructional books, but with national physical store footprint plus online offering.
• SewandSo (Craft Dept): UK online sewing, knitting, and needlecraft retailer with a wide craft-book catalog. Comparable on craft-book breadth, yarn, and instructional product mix targeting hobbyists.
• LoveCrafts (LoveKnitting): UK-founded online marketplace and retailer specializing in knitting, crochet, sewing, and craft supplies. Direct competitor with overlapping product breadth, yarn partnerships, and DTC e-commerce focus; operates at significantly larger scale and international reach.
• Black Sheep Wools: UK online and physical craft retailer specializing in yarn, knitting, crochet, and haberdashery. Comparable on craft-book and yarn assortment serving UK hobbyist crafters.
• Deramores: UK-based online retailer focused on yarn, knitting, and crochet supplies with free UK delivery. Closely comparable online-only model and yarn-led assortment sourced via brand partnerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/craft-kits-n-bits

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRAFT KITS N BITS LTD