NATURESGEMS LTD

What NATURESGEMS LTD does

NaturesGems Ltd is a Kendal, England-based private limited company (registered 2021, company number 13266691) that operates guided nature walks, private wildlife experiences, talks, and itinerary-planning services focused on Morecambe Bay, Arnside, Silverdale, and lesser-known areas of the Lake District National Park. The founder, Gemma, is the primary guide and is presented as an experienced local naturalist; guest testimonials describe personalized small-group experiences focused on botany, birds, butterflies, and conservation.

The product portfolio consists of five listed offerings: a public half-day nature experience at £50 per person, a private half-day experience from £220, a private full-day experience from £325, a 45-minute "Morecambe Bay Talk" at £75 available in-person or via Zoom, and gift vouchers from £10. Bookings are taken through a Squarespace-hosted website with Stripe-based full prepayment, supplemented by phone and email enquiries that Gemma personally responds to. The business holds Green Tourism Silver certification and public liability insurance, and has a stated partnership with Morecambe Bay Partnership under which 5% of company income is directed to local conservation projects.

Revenue is generated through one-time fees from individual consumers (nature enthusiasts, private groups, families, and friends) plus a secondary segment of local clubs, societies, and community organizations purchasing talks or group outings. The GTM motion is direct-to-consumer via own website, with earned-media distribution through TripAdvisor and the company's own newsletter. The operating geography is the UK only, and the delivery model is heavily dependent on a single primary guide, which constrains scalability.

Name

NATURESGEMS LTD

Legal name

NaturesGems Ltd

Website

https://naturesgemtours.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Short description

NaturesGems Ltd is a Kendal, UK-based eco-tourism operator (founded 2021) offering guided wildlife walks, private nature experiences, talks, and itinerary planning across Morecambe Bay and the Lake District, serving individual tourists and local community groups via direct online booking.

Ownership category

akta.pro rank

Product category

Nature Tourism and Eco-Tourism Services

NAICS

Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

National Park & Protected Area Tours (THAJAIAA)

akta.pro secondary industries

Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Wildlife Viewing & Birdwatching Tours (THAAAEAB), Environmental Interpretation & Ranger-Led Education Programs (Visitor Education) (THAAAOAJ)

Keywords

• Guided nature tours
• Wildlife experiences
• Eco-tourism services
• Nature walking tours
• Environmental education talks

Headquarters

HQ city

Kendal

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Guided Nature Tours and Experiences: Revenue is generated through one-time fees for guided nature walks and wildlife experiences. Offerings include half-day nature experiences (£50 per person), private half-day tours (from £220), private full-day tours (from £325), and educational talks for local groups (£75). Gift vouchers are also available starting from £10. All payments are processed through Stripe, with full payment required at time of booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

NaturesGems provides guided nature walks, wildlife experiences, and educational talks led by local naturalist guides in the Morecambe Bay, Arnside, Silverdale, and lesser-known Lake District National Park areas. Offerings include half-day public group tours, private half-day and full-day tours, 45-minute Morecambe Bay talks (in-person or via Zoom), and gift vouchers, with 5% of income donated to local conservation through Morecambe Bay Partnership.

Product overview

NaturesGems offers guided nature walking experiences in the Lake District and Morecambe Bay area. The product portfolio consists of five distinct service offerings: half-day nature experiences (botany, birds and butterflies) at £50 per person; private half-day nature experiences from £220; private full-day nature experiences from £325; Morecambe Bay talks at £75; and gift vouchers starting at £10. All offerings are led by expert naturalist guides and focus on wildlife spotting, natural history interpretation, and conservation awareness.

Differentiator

Problem solved

Functional benefit

Products and services

• 1/2 Day Nature Experience - Botany, birds and butterflies

Quantifiable outcome

• Small group experiences ensure personalized attention and tailored wildlife spotting opportunities

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Morecambe Bay PartnershipcoreStrategic or Co-development Partner5% of NaturesGems income goes directly to support local conservation projects through Morecambe Bay Partnership. This partnership supports the inspiring conservation work that takes place in the Morecambe Bay area and aligns with NaturesGems' eco-tourism mission.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Limosa Holidays: UK birdwatching and wildlife tour operator focused on small-group guided birding trips. Comparable in customer base (serious birdwatchers), small-group format, and expert-led guided experiences.
• Wildlife Worldwide: UK-based wildlife holiday specialist offering guided nature tours across the UK and globally. Comparable in naturalist-led product and small-group format, though broader geographic scope and longer-duration trips.
• Honeyguide Wildlife Holidays: UK-based small-group wildlife and birdwatching holiday operator offering guided naturalist-led tours across the UK and Europe. Directly comparable in business model, target audience (naturalist enthusiasts), and small-group premium pricing structure.
• Naturetrek: Long-established UK wildlife holiday operator offering guided nature tours with expert naturalist leaders. Comparable in focusing on wildlife-spotting holidays led by experts, though at much larger scale and broader international scope.
• Sunbird Birdwatching Holidays: UK birdwatching tour operator running small-group guided birding tours with expert leaders. Directly comparable in product (guided bird/wildlife tours), target customer (birdwatchers), and small-group structure.
• EcoWild: UK-based wildlife and eco-tour operator offering small-group guided wildlife experiences across the UK. Directly comparable in eco-tourism positioning, naturalist-led tours, and small-group B2C model.

Broad incumbents

• RSPB (Royal Society for the Protection of Birds): UK's largest bird and wildlife conservation charity, running guided nature events, reserves, and holidays nationwide. Comparable in guiding product and birding focus, but operating at much larger scale as a charity rather than a small commercial operator.
• Forestry England - Lake District: Government forest operator running guided walks and events in Lake District forests (Grizedale, Whinlatter). Comparable in Lake District guided walking product, but at no/low cost and across a much broader portfolio.

Regional players

• Cumbria Wildlife Trust: Local wildlife charity that runs guided wildlife events and walks across Cumbria, including the Arnside & Silverdale area where NaturesGems operates. Comparable in regional focus and guided nature walk product, but offered as a charity membership benefit rather than a paid commercial service.
• Speyside Wildlife: Independent wildlife tour operator based in the Scottish Highlands, running small-group trips focused on iconic Scottish species (golden eagle, pine marten, otter). Closely comparable business model and naturalist-led product, but geographically focused on Scotland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NATURESGEMS LTD