Mygda OÜ

What Mygda OÜ does

Mygda OÜ is an Estonian private limited company founded in 2021 and operating under the trading names Gamma and Gamma Health. The company is owned and run by two co-founders — Giada (Editor & Social Media) and Gabriel (Editor & Operations) — as a self-funded side project with no external institutional investment. Headquartered in Tallinn with a registered address at Valge 16-75, the company operates entirely online and is restricted in commercial scope to Tallinn, Estonia.

Gamma operates a two-product platform. The core product is the Gamma Newsletter, a free email newsletter delivered three times per week that curates positive local news, events, business spotlights, and practical guides for life in Tallinn. The newsletter is built on Substack and supported by an extensive Squarespace-hosted blog archive covering topics from taxes and dining to nightlife and local traditions. The second product is Gamma Health, a dietary supplement e-commerce business that curates and resells products from licensed Estonian suppliers, with shipping limited to Tallinn. The company monetizes through four streams: newsletter advertising placements, voluntary monthly support tiers (€3/€10/€100 via Stripe), direct supplement sales, and a referral rewards program. Customer segments are primarily expats and local residents in Tallinn seeking curated local content, with a secondary segment of health-conscious consumers for the supplement offering.

The company's go-to-market is community-led and product-led, relying on content marketing, Instagram presence, and referral-driven subscriber growth. As of September 2025, the company reports 20+ paying supporters across its voluntary tiers. The company is GDPR-compliant (self-attested), holds no registered patents or trademarks, and has no disclosed partnerships, acquisitions, or external funding.

Name

Mygda OÜ

Legal name

MYGDA OÜ

Website

https://gammapeople.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Mygda OÜ operates Gamma, a free email newsletter and blog delivering curated Tallinn news, events, and local guides, and Gamma Health, a dietary supplement e-commerce store, serving expats and residents of Tallinn, Estonia.

Ownership category

akta.pro rank

Product category

Local Media and Newsletter Publishing

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

akta.pro primary industry

Newsletter Publishing Platforms (MPACAIAA)

Keywords

• Local news newsletter
• Email newsletter publishing
• Dietary supplements
• Community media platform
• Online supplements retail

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Newsletter Advertising: Free newsletter with paid advertising placements. Advertisers pay for placements within the Gamma Newsletter. Content is marked with asterisks and includes disclaimer that content may be advertised.
2. Dietary Supplement Sales: Gamma Health curates and resells dietary supplements from licensed Estonian suppliers. Products are priced in Euros including VAT. Ships within Tallinn, Estonia only.
3. Community Support/Donations: Voluntary monthly support tiers: €3/month (A Little Coffee), €10/month (Standard Support), €100/month (Super Support). Supporters receive recognition and benefits.
4. Referral Program: Referral program rewards users with prizes (supporters board listing, birthday shoutouts, Tallinn wallpapers, mugs, gift cards) for referring new subscribers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mygda OÜ, operating under the trading name Gamma, publishes a free email newsletter three times per week featuring curated positive local news, events, and practical guides about Tallinn, Estonia. It also operates Gamma Health, a curation and resale service for dietary supplements sourced from licensed Estonian suppliers, shipped within Tallinn. Revenue comes from newsletter advertising, paid monthly support tiers, and direct supplement sales.

Product overview

Mygda OÜ operates Gamma as a two-product platform: (1) Gamma Newsletter is a free email newsletter delivering curated local news, events, and positive stories about Tallinn 3 times per week; (2) Gamma Health is a dietary supplement curation and sales service sourcing from licensed Estonian suppliers. A blog section provides supplementary editorial content organized by topic tags. Gamma positions itself as a community project connecting residents to local happenings, supported by optional paid memberships and advertising services.

Differentiator

Problem solved

Functional benefit

Products and services

• Gamma Newsletter Free email newsletter delivering curated local news, events, and positive stories about Tallinn, Estonia. Includes practical guides, event listings, local tips, and business spotlights, delivered via email three times per week to subscribers.
• Gamma Health Dietary supplement curation and resale service that sources and resells supplements from licensed Estonian suppliers. Products are priced in Euros including VAT and shipped only within Tallinn, Estonia.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Information: Subscription-based tech and business newsletter that scaled into a sizable media business. Comparable as a premium, paid recurring newsletter — relevant for Gamma's higher-tier ('Super Support' €100/month) monetisation strategy.
• The Hustle: Daily newsletter brand acquired by HubSpot that grew rapidly via a freemium email model with advertising and paid tiers. Directly comparable GTM motion and monetisation mix to Gamma's newsletter + support tier structure.
• Morning Brew: A daily business newsletter that scaled from a free email list into a major media company. Highly comparable as a free newsletter monetised through advertising and subscriptions, illustrating the upside path Gamma could follow at city-scale.
• 1440: Free daily newsletter covering curated, impartial news delivered to inboxes. Comparable as a community-trusted email digest monetised via sponsorship, mirroring Gamma's curated local-news approach.

Others

• Substack: The newsletter platform on which Gamma is built. Not a direct competitor but a direct enabler/dependency — Substack powers Gamma's publishing, subscription billing, and audience growth mechanics.
• Beehiiv: Newsletter platform targeting creators and media companies. Relevant as an alternative platform Gamma could migrate to and as a comparable business model around newsletter tooling and monetisation.

Broad incumbents

• Eater: Vox Media-owned local food and city culture publication. Comparable as a larger player publishing city-specific editorial and guides, monetised through advertising and brand partnerships.
• Time Out: Global media brand focused on city events, dining, and culture. Comparable as a larger incumbent doing the type of curated local city content Gamma produces, monetised via ads, sponsorships, and ticketing.

Regional players

• ERR News: Estonian Public Broadcasting's English-language news service covering Estonian and Tallinn events. Direct regional peer for local news/events coverage aimed at both residents and the international community.
• Postimees: Estonia's largest daily newspaper with strong Tallinn event and lifestyle coverage. Regional incumbent competing for the same advertisers and reader attention as Gamma's Tallinn-focused newsletter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mygda

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mygda OÜ