GUJO CONSULTING LTD

What GUJO CONSULTING LTD does

GuJo Consulting Ltd is a London-based private consulting firm founded in 2022 by contact centre operators Gustavo Lima and Joseph Gleeson, operating exclusively in the UK and targeting small and medium enterprises that need to operationalise Salesforce Service Cloud. The firm's service portfolio centres on Salesforce Service Cloud implementation and is structured around three specialised modules: Service Cloud Voice (native Amazon Connect integration for telephony with automatic speech recognition and sentiment analysis), SMS/Chat/WhatsApp multi-channel messaging, and Agentforce (autonomous AI agent deployment). A fixed-scope Quick Start Package priced at £6,500 lowers the procurement barrier for smaller buyers, and customer outcomes are positioned around measurable improvements in CSAT (+15%) and First Contact Resolution (+30%) within three months.

The underlying technology stack is entirely Salesforce-native, augmented by Amazon Connect for voice and WhatsApp Business for messaging. All staff are reported as Salesforce-certified, and the firm holds a registered AppExchange consulting listing. AI capabilities — including NLP, predictive analytics, process automation, anomaly detection, and autonomous agents — are delivered via configured Salesforce features (Agentforce, Service Cloud Voice, Einstein analytics) rather than proprietary models. Integrations include Amazon Connect for cloud telephony and WhatsApp Business for digital engagement, with documentation covering sentiment analysis, real-time transcription, and omnichannel routing.

The business model is professional services: consulting time is billed at £75 per hour with an additional 20% for project management, and projects are typically scoped at less than £10k over 12 weeks with payment terms of 50% upfront and 50% on completion. Salesforce user licences and WhatsApp Business API licences are passed through separately. The go-to-market is direct sales to UK SMEs, supported by a content-led funnel (educational blog on contact centre strategy, AI cost management, and analytics), free consultations, and a portfolio of client testimonials across multiple industries. There is no disclosed funding, no institutional investor, and no subscription or recurring revenue line.

Name

GUJO CONSULTING LTD

Legal name

GUJO CONSULTING LTD

Website

https://gujoconsulting.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

GuJo Consulting is a London-based Salesforce Service Cloud consulting firm that helps UK SMEs implement omnichannel contact centre, Service Cloud Voice, and Agentforce AI solutions via fixed-price and hourly engagements.

Ownership category

akta.pro rank

Product category

CRM Consulting Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Salesforce consulting
• CRM implementation
• Service Cloud Voice
• Omnichannel contact centre
• AI customer service automation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Salesforce Consulting Services: Professional consulting services for Salesforce Service Cloud implementation. Billed at £75/hour for consulting time with 20% additional charge for project management. Typical 12-week project costs less than £10k. Payment terms: 50% upfront, 50% on project completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

GuJo Consulting is a Salesforce consulting firm that delivers Salesforce Service Cloud implementation, omnichannel contact centre, and AI automation services to UK SMEs. Its portfolio spans Service Cloud configuration, Service Cloud Voice (Amazon Connect), SMS/Chat/WhatsApp, and Agentforce (autonomous AI agents), delivered via agile 2-week sprints with on-site and remote consulting.

Product overview

GuJo Consulting offers Salesforce consulting services centered on Salesforce Service Cloud implementation for SMEs. Their portfolio includes the core Service Cloud platform complemented by three specialized modules: Service Cloud Voice (Amazon Connect-powered phone support), SMS/Chat/WhatsApp multi-channel messaging, and Agentforce (autonomous AI agents). They also offer a Quick Start Package for rapid implementations. The company was founded by contact centre experts Gustavo Lima and Joseph Gleeson and operates as a Salesforce Partner focusing exclusively on UK SME.

Differentiator

Problem solved

Functional benefit

Products and services

• Salesforce Service Cloud Consulting Professional consulting services for Salesforce Service Cloud implementation, configuration, and optimisation, designed for UK SMEs seeking to transform customer service operations. Includes omnichannel support for voice, email, SMS, chat, and WhatsApp with case management, knowledge base, and Omni-Channel routing. Delivered on-site and remotely using agile methodology with 2-week sprints.
• Service Cloud Voice Implementation Implementation service for Service Cloud Voice with native Amazon Connect integration, providing phone support with real-time voice conversations, digital channels, and CRM data in one console. Includes automatic speech recognition and sentiment analysis. Built for SMEs adding or replacing cloud telephony.
• SMS, Chat & WhatsApp Implementation Implementation service for multi-channel messaging within Salesforce Service Cloud, covering SMS automation, in-app and web chat, and enhanced WhatsApp Business integration with voice messages, file types, clickable options, read/delivery receipts, typing indicators, and template-based notifications. Aimed at SMEs seeking to add digital channels to their customer service stack.
• Agentforce Implementation Implementation service for Salesforce Agentforce, deploying autonomous AI agents that provide 24/7 proactive customer and employee support, resolve cases, and escalate to human agents when needed. Built using low-code Agent Builder with topic-based configuration. Targets SMEs looking to automate routine customer service tasks.
• Quick Start Package Fixed-price implementation package at £6,500 covering project kickoff and design workshops, Email-to-Case setup, web chat setup, WhatsApp for Business (inbound and outbound), Omni-Channel setup for agents and supervisors, train-the-trainer sessions, reports and dashboards, and project management. Designed for SMEs that want a fast, scoped Service Cloud rollout. Excludes Salesforce user licences and WhatsApp Business API / Digital Engagement licences.

Quantifiable outcome

• 15% improvement in Customer Satisfaction scores within 3 months
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature7 records

Partnerships

One partnership is on record.

• SalesforcecoreTechnology or IntegrationEstablished Salesforce Partner focusing almost exclusively on SME in the UK. All staff are certified with Salesforce. The partnership provides access to Service Cloud solutions including Voice, Email, SMS, WhatsApp, Live Chat and In App messaging capabilities.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Slalom: Global Salesforce Summit Partner with broad consulting capabilities including Service Cloud, Service Cloud Voice, and AI implementation. Slalom serves enterprise and mid-market clients across many industries, making it a relevant incumbent peer for Salesforce CRM consulting work, though significantly larger than GuJo.
• Simplus (Infosys): Salesforce-focused consulting and managed services firm (now part of Infosys) specialising in Service Cloud implementations, Quote-to-Cash, and Salesforce Industries. Highly comparable core offering to GuJo's Service Cloud implementation focus.
• Persistent Systems: Global digital engineering and Salesforce Summit Partner delivering Service Cloud, Service Cloud Voice, and AI-driven contact-centre solutions across multiple industries. Comparable as a Salesforce SI serving enterprise and mid-market with a similar capability stack to GuJo's portfolio.
• Accenture Salesforce Business Group: Largest global Salesforce SI with extensive Service Cloud and Service Cloud Voice practice. Operates broadly across all customer segments including enterprise and mid-market, and serves as the dominant scale competitor in the same Salesforce implementation market as GuJo.

Direct peers

• Absyz Software Consulting: Salesforce Summit Partner delivering Service Cloud, Marketing Cloud, and CRM implementations with a strong focus on AI/automation. Similar profile to GuJo as a Salesforce-focused CRM consultancy with comparable target market and service mix.
• Damco Solutions: Salesforce Ridge Partner providing consulting, implementation, and managed services across Service Cloud and other Salesforce clouds. Operates as a similar-sized boutique-to-mid SI in the same Salesforce implementation space as GuJo.
• CloudKettle: Boutique Salesforce consulting firm specialising in Sales Cloud, Service Cloud, and Marketing Cloud implementations with strong Pardot/Marketo expertise. Comparable as a mid-sized boutique SI focused on CRM implementation outcomes similar to GuJo.
• Coastal Cloud: US-headquartered Salesforce consulting partner delivering Service Cloud, Service Cloud Voice, and AI implementations with comparable mid-market and SME customer focus. Similar size and capability profile to GuJo, though operating primarily in North America.
• Girikon: Salesforce consulting partner offering implementation, integration, and managed services for Service Cloud, Sales Cloud, and AI-driven CRM solutions. Comparable as a mid-sized Salesforce SI serving customers across multiple verticals with similar CRM/AI capability profile.

Regional players

• Black Pepper Software: UK-based Salesforce consulting partner delivering Service Cloud and broader Salesforce implementations. A direct geographic peer to GuJo in the UK Salesforce SI market, with comparable boutique size and customer-segment focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/61576369119121

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GUJO CONSULTING LTD