Geek Of States Ltd.

What Geek Of States Ltd. does

Geek Of States Ltd. is a privately held, independent e-commerce retailer and tech support services provider headquartered in Toronto, Canada, operating the storefront geekofstates.com. The company resells computers (laptops and desktops from Microsoft, Acer, HP, Samsung, Dell, Lenovo), printers and print supplies (Brother, Canon, Epson, HP, Lexmark), software (Microsoft Office, Microsoft 365, Webroot and other antivirus, productivity, and operating-system titles), monitors (primarily HP business and EliteDisplay lines), and consumer electronics (Samsung commercial TVs, Roku streaming devices, Logitech audio). It also sells a productized line of remote technical support services — including one-time device setup, single-incident support, pay-as-you-go tech charge, a general service/support package, and an annual unlimited-incident subscription — which the company promotes as a bundled value-add with hardware purchases and as standalone offerings.

The underlying technology is a commodity WooCommerce-based storefront with no disclosed proprietary platform, APIs, SDKs, or integration ecosystem, and no AI capabilities are referenced. The business model combines one-time product resale (licensed software and unit-priced hardware) with pay-as-you-go and subscription tech support services, supported by US-based remote technicians. The go-to-market is direct-to-consumer e-commerce serving US and Canadian end-customers, with multi-currency (USD/CAD) checkout, free shipping on all orders, and a seven-day warranty on tech support. Customers are segmented horizontally into individual/home users (primary) and small/medium businesses (secondary) sourcing office equipment, productivity software, and IT support; no enterprise customers, channel partners, or institutional relationships are disclosed, and the company operates without disclosed external funding, parent company, or ownership beyond its independent private status.

Name

Geek Of States Ltd.

Legal name

Geek of States

Website

https://geekofstates.com

Company type

Private

Operating status

Operating

Short description

Geek Of States Ltd. is a privately held, Toronto-based e-commerce retailer that resells computers, printers, software, monitors, and consumer electronics and offers remote tech support services to consumers and small businesses across the US and Canada.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (44921), Electronics and Appliance Retailers (4492)

SIC

Retail-Computer & Computer Software Stores (5734), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Computers & Laptops Retail (CRACABAA)

akta.pro secondary industry

Computer Peripherals Retail (Keyboards, Mice, Webcams, Printers) (CRACABAC)

Keywords

• Consumer electronics retail
• Computer hardware sales
• Tech support services
• Software reselling
• Online electronics store

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: Retail sale of computers, laptops, desktops, printers, monitors, consumer electronics, and software products from brands including HP, Acer, Lenovo, Microsoft, Samsung, Dell, Canon, Epson, Brother, and others.
2. Tech Support Services: Remote technical support services including one-time setup, single incident support, unlimited incident support, and general tech support. Services include troubleshooting, diagnostics, and repair assistance with remote access capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Geek Of States Ltd. operates an online retail store selling new computers, desktops, monitors, printers, consumer electronics, and software from third-party brands such as HP, Acer, Lenovo, Microsoft, Samsung, Dell, Canon, Epson, and Brother. In parallel, the company sells remote tech support services (one-time setup, single incident, unlimited incident plans, and a tech-charge service) targeted at home users and small businesses needing post-purchase IT assistance.

Product overview

Geek of States is an e-commerce retailer and tech support services company operating through a WooCommerce-based online store. The product portfolio consists primarily of technology hardware and software products across five main categories: Computers (laptops and desktops from brands including Microsoft, Acer, HP, and Samsung), Printers (from Brother, Canon, Epson, HP, and Lexmark), Software (including Microsoft Office, Microsoft 365, and Webroot Antivirus), Monitors (HP monitor series including P22, Mini-in-One, EliteDisplay, and E-series), and Consumer Electronics (Samsung commercial TVs, Roku streaming devices, and Logitech speakers). The company also provides complementary tech support services including one-time setup, single incident support, unlimited incident support plans, and general tech support services. All products and services are backed by free shipping and US-based tech support. The company offers multi-currency support for USD and CAD transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Laptops Multi-brand laptops (Acer, Microsoft, Lenovo, HP, Dell, Samsung, etc.) sold to consumers and small businesses for personal and work use.
• Desktops Multi-brand desktop computers sold to consumers and small businesses for personal and office use.
• Printers Multi-brand printers (HP, Canon, Epson, Brother, Samsung, etc.) sold for home and office printing needs.
• Software Resold third-party software products available for purchase on the storefront.
• Monitors Computer monitors sold for use with desktops and laptops in home and office settings.
• Consumer Electronics General consumer electronics products offered alongside computers and software.
• One Time Setup Service Single engagement paid remote setup service for new computers, printers, or software provided to home users and small businesses.
• Single Incident Support Per-incident paid remote technical support for troubleshooting a specific issue, available 24/7/365 with a 7-day service warranty.
• Unlimited Incident Support Subscription-based remote technical support plan that covers unlimited support incidents for a recurring fee, backup-style support for ongoing IT issues.
• Tech Charge / Service Support Pay-as-you-go remote technical support engagement (Tech Charge) for customers needing ad-hoc IT assistance.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• B&H Photo Video: A large US-based electronics and computer retailer known for deep selection in computers, monitors, and consumer electronics. Comparable e-commerce-led electronics retail model with strong SMB and prosumer customer overlap.
• Micro Center: Specialty retailer focused on computers, components, and consumer electronics with strong brand selection across HP, Acer, Lenovo, and Microsoft. Comparable product mix and customer base, though with a strong in-store component.
• Newegg: A leading online retailer specializing in computers, consumer electronics, and computer components. Direct competitor in the same e-commerce computer and electronics retail category, with a much larger SKU base and customer base.
• TigerDirect: Online-focused computer and electronics retailer historically targeting SMB and tech-savvy buyers. Closely comparable product mix in computers, peripherals, and consumer electronics.
• Connection (PC Connection): Direct marketer of IT products and services including computers, peripherals, software, and support. Closely comparable in business model targeting SMB and consumer buyers with bundled tech support.

Broad incumbents

• Best Buy: The largest US-based specialty consumer electronics retailer, offering computers, printers, monitors, software, and consumer electronics. Overlaps heavily with Geek of States' product catalog while operating at vastly greater scale across both online and physical channels.
• Amazon: Dominant global e-commerce platform selling computers, electronics, software, and tech support services. Directly competes with Geek of States on the entire product catalog and presents significant scale and pricing pressure.
• CDW: Large multi-channel provider of IT hardware, software, and services to businesses and institutions. Overlaps with Geek of States in SMB-targeted computer, printer, and software sales, but operates at enterprise scale.
• Staples: Office-focused retailer carrying computers, printers, monitors, software, and tech support services. Comparable SMB and consumer electronics offering, particularly for office equipment and supplies.

Regional players

• Canada Computers: One of Canada's largest specialty computer and electronics retailers, headquartered in the Greater Toronto Area. Closely comparable regional competitor given Geek of States' Toronto base and cross-border USD/CAD operations.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geek Of States Ltd.