LUMA ISLAND LTD
Feel Free Games is a Netherlands-based indie studio that develops and self-publishes Luma Island, a 1-4 player cooperative farming and exploration game released November 2024 on Steam for global consumers, reaching over 1.5 million players.
- Company typePrivate
- Founded2021
- HeadquartersSassenheim, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What LUMA ISLAND LTD does
Feel Free Games (legal entity LUMA ISLAND LTD) is an independent, self-publishing video game developer founded in 2021 and headquartered in Sassenheim, the Netherlands. The studio operates with a lean team of approximately 15-20 members spanning game direction, design, programming, art, sound, QA, marketing, and operations, and has not raised external institutional funding. Its core product is Luma Island, a 1-4 player cooperative life-simulation and adventure game built in the Unity engine and distributed globally on Steam as a one-time purchase. The title offers drop-in/drop-out multiplayer, a magical 'Luma' creature collection system, three distinct play modes (Cozy, Adventure, Hero), and a deliberate design philosophy of no stamina bars and no inventory limits. The game was released in November 2024 and reached over 800,000 players within months, growing to more than 1.5 million players by late 2025, and won the Dutch Game Awards 2025 'Best Debut Game.'
The studio's business model is a one-time-license premium sale on Steam, supplemented by post-launch major content updates such as the Version 1.1 'Pirates' release adding a pirate cove area, themed minigames, traps, and temple lore. Go-to-market is product-led and community-led: discovery is driven by organic social, the studio's website, and Steam marketplace presence, while a dedicated Jira Service Management portal (support.lumaisland.feelfreegames.com) handles bug reporting, Steam key requests, licensing, and feature suggestions at scale without a large ops team. Customer segments are horizontal — casual gamers, co-op gaming groups, and life-simulation enthusiasts — with no enterprise or B2B revenue streams.
Strategically, Feel Free Games is a single-title, single-channel, bootstrapped indie studio whose near-term trajectory is tightly coupled to Luma Island's commercial arc and continued content cadence. Concentration risk is low on the customer side (millions of dispersed Steam consumers worldwide) but is significant on the product and channel side (one game, one distribution platform). No acquisitions, partnerships, geographic expansions beyond Steam's global reach, leadership changes, or funding events have been disclosed.
LUMA ISLAND LTD firmographics
Firmographics- Name
- LUMA ISLAND LTD
- Legal name
- Feel Free Games
- Website
- https://feelfreegames.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Feel Free Games is a Netherlands-based indie studio that develops and self-publishes Luma Island, a 1-4 player cooperative farming and exploration game released November 2024 on Steam for global consumers, reaching over 1.5 million players.
- Ownership category
- akta.pro rank
LUMA ISLAND LTD industry classification
Industry- Product category
- Indie Video Games
- NAICS
- Software Publishers (5132)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Indie Game Studios (MPAFAAAC)
- akta.pro secondary industry
- Casual/Hypercasual Game Studios (MPAFAAAG)
Keywords
Where LUMA ISLAND LTD is headquartered
LocationHeadquarters
- HQ city
- Sassenheim
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
LUMA ISLAND LTD business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Game Sales: One-time purchase of Luma Island game on Steam platform. Players buy the game once and receive all content including multiplayer access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Luma Island - Standard Edition |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
LUMA ISLAND LTD product offering
Product offeringCore offering
Feel Free Games develops and self-publishes Luma Island, a cooperative 1-4 player farming and exploration adventure video game sold as a one-time purchase on Steam. The game features magical creature collection, three difficulty modes (Cozy, Adventure, Hero), and a stamina-free, inventory-unrestricted design. The studio releases ongoing major version updates, including Luma Island: Pirates (Version 1.1).
Product overview
Feel Free Games (LUMA ISLAND LTD) offers a single core product: Luma Island, a cozy multiplayer farming and exploration adventure game released in November 2024. The game supports 1-4 players in drop-in/drop-out co-op multiplayer. Players explore the island, farm, craft, mine, fish, and collect magical creatures called Lumas. The related product 'Luma Island: Pirates' is a major version 1.1 update that adds pirate-themed content including new areas and minigames. The portfolio is structured as a single game with ongoing version updates rather than separate modules or add-ons.
Differentiator
Problem solved
Functional benefit
Brands
- Luma Island: A 1-4 player adventure game featuring farming, exploration, crafting, mining, and collecting magical creatures called Lumas. Released in November 2024.
Products and services
- Luma Island A cozy 1-4 player cooperative farming and exploration adventure game released in November 2024. Players explore Luma Island, farm, craft, mine, fish, uncover secrets, build their dream farm, and collect magical creatures called Lumas. The game offers three play modes (Cozy, Adventure, Hero) with no stamina bars or inventory limits.
- Luma Island: Pirates (Version 1.1) Major version 1.1 update adding pirate-themed content to Luma Island, including a newly uncovered pirate cove, pirate-themed minigames, traps, and ancient secrets buried in the island's temples.
Quantifiable outcome
- 800,000+ players within months of November 2024 release
Companies that use LUMA ISLAND LTD
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
LUMA ISLAND LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
LUMA ISLAND LTD partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
LUMA ISLAND LTD competitors and assessment
Company assessmentDirect peers
- Thunder Lotus Games: Developer of Spiritfarer and other cozy indie titles. Comparable cozy aesthetic, indie team size, and life-sim/exploration gameplay loops targeting the same 'cozy gaming' audience as Luma Island.
- Ghost Ship Games: Developer of Deep Rock Galactic, a co-op-focused indie studio with a small team and sustained post-launch content updates. Closely aligned on co-op indie mechanics and PC-led distribution.
- Supergiant Games: Independent developer of Hades, Bastion, and Pyre — a small indie studio renowned for strong IP, awards recognition, and sustained post-launch content. Comparable on indie scale, critical acclaim, and self-publishing.
- Massive Monster: Developer of Cult of the Lamb, an indie title blending cozy base-building with co-op/multiplayer. Comparable indie scale, hybrid cozy/competitive design, and self-publishing on Steam.
- Iron Gate AB: Developer of Valheim, a co-op survival/crafting indie hit. Similar indie scale, co-op-first design, and post-launch major content-update cadence to Luma Island's Version 1.1 'Pirates' release.
- Endnight Games: Developer of The Forest / Sons of the Forest, a co-op indie survival/crafting franchise. Directly comparable on co-op indie production, small studio, and Steam-first distribution.
- ConcernedApe: Solo developer of Stardew Valley, the genre-defining farming/life sim that Luma Island most directly competes with. Closely comparable indie scope, cozy/co-op-adjacent audience, and self-publishing model.
- Pugstorm: Developer of Core Keeper, a co-op sandbox/crafting/exploration indie game. Directly comparable on co-op multiplayer, sandbox progression systems, and indie PC-first distribution.
Broad incumbents
- Chucklefish: Publisher and developer of farming/life sim games (e.g., Stardew Valley publishing, Starbound, Wildfrost). Broader portfolio player operating in the same cozy/farming genre as Luma Island.
- Re-Logic: Developer of Terraria, a long-running indie co-op sandbox/crafting title. Comparable small indie team, co-op sandbox design, and proven longevity of post-launch content updates.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
LUMA ISLAND LTD social profiles
Digital presenceLUMA ISLAND LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
LUMA ISLAND LTD leadership team
Management profileNumber of profiles
Profiles3 records
LUMA ISLAND LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LUMA ISLAND LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LUMA ISLAND LTD
What does LUMA ISLAND LTD do?
Feel Free Games develops and self-publishes Luma Island, a cooperative 1-4 player farming and exploration adventure video game sold as a one-time purchase on Steam. The game features magical creature collection, three difficulty modes (Cozy, Adventure, Hero), and a stamina-free, inventory-unrestricted design. The studio releases ongoing major version updates, including Luma Island: Pirates (Version 1.1).
Is LUMA ISLAND LTD a public or private company?
LUMA ISLAND LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LUMA ISLAND LTD founded?
LUMA ISLAND LTD was founded in 2021. It employs 11 to 50 people.
Where is LUMA ISLAND LTD based?
LUMA ISLAND LTD is headquartered in Sassenheim, Netherlands, in the Europe region.
How does LUMA ISLAND LTD make money?
One revenue line is on record: game Sales.
Who are LUMA ISLAND LTD's main competitors?
Direct peers on record are Thunder Lotus Games, Ghost Ship Games, Supergiant Games, Massive Monster, Iron Gate AB, Endnight Games, ConcernedApe and Pugstorm. Broad incumbents are Chucklefish and Re-Logic.
Does LUMA ISLAND LTD have an API?
No public API is recorded for LUMA ISLAND LTD.
What industry is LUMA ISLAND LTD in?
LUMA ISLAND LTD's product category is Indie Video Games. Its primary akta.pro industry code is MPAFAAAC, Indie Game Studios, with a secondary code of MPAFAAAG, Casual/Hypercasual Game Studios. Its NAICS code is 5132 and its SIC code is 7900.