Name

LONGPLAYER UK LIMITED

Legal name

LongPlayer UK Limited

Website

https://longplayerfurniture.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Ownership category

akta.pro rank

Product category

Custom Vinyl Record Storage Furniture

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Custom Modular Shelving & Cabinetry System Planning (Non-Construction) (HSAFAHAK)

akta.pro secondary industries

Small-Space & Apartment Storage Systems (Non-Construction) (HSAFAHAJ), Garage, Basement, Attic & Utility Storage Systems (Non-Construction) (HSAFAHAC)

Keywords

• Custom vinyl storage
• Record cabinets
• Vinyl furniture
• Extending record shelves
• Bespoke record storage

Headquarters

HQ city

Exeter

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Vinyl Storage Furniture Sales: LongPlayer designs, manufactures, and installs bespoke Chorus vinyl storage systems. Products are made to order for each customer. Revenue is generated through one-time purchase of custom furniture with installation included. Payment terms: 50% deposit to begin order, 50% balance on installation date. Bank transfer payments receive 2% discount.
2. Reinstallation Services: For customers moving home, LongPlayer offers a reinstallation service that includes optional servicing of shelf slide mechanisms. This is an additional paid service beyond the initial purchase.
3. Demonstrator Shelf Program: Loan program for prospective customers to experience the Chorus product before purchasing. Return shipping costs (up to £25) are charged, refundable upon placing an order. This supports the sales process rather than being a primary revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

LongPlayer UK Limited designs, manufactures, and installs bespoke vinyl record storage cabinets under the Chorus brand. Its flagship product is a modular system featuring a world-first extending shelf mechanism with ball-bearing slides that allows vinyl collectors to browse their records like in a record store while maintaining space-efficient, end-on library-style storage. Cabinets are custom-built in Bristol using premium wood veneers (American Black Walnut or European Oak) and powder-coated aluminium trays, with full installation by the company's own team.

Product overview

LongPlayer UK Limited offers Chorus, a modular vinyl record storage system comprising two main product lines: Chorus Wall (wall-anchored units) and Chorus Island (freestanding room dividers available in single-sided or double-sided configurations). Both utilize the company's world-first patented extending shelf technology with ball-bearing sliders that allow users to finger-flip through records stored library-style. The system is fully custom-built and installed by the company, with configurations ranging from 2 to 5 rows and multiple columns to accommodate collections from 480 to thousands of albums. Standard finishes include American Black Walnut or Oak premium veneers with satin hand-oiled finish, or white painted finish, with six standard powder-coat colours for the aluminium vinyl trays. Additional offerings include a Demonstrator Shelf loan program, static display shelf alternatives, and a turnkey vinyl library room design-and-installation service.

Differentiator

Problem solved

Functional benefit

Brands

• Chorus: The flagship vinyl storage furniture system featuring revolutionary extending shelf technology for browsing record collections like in a record store. Available in Wall and Island configurations with various finishes and customisation options.

Products and services

• Chorus Wall

Quantifiable outcome

• Each extending shelf holds 80 standard albums (20kg max load)
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Studio Sopra LimitedcoreOthersNew Zealand company owned by LongPlayer's Founder. Licenses the Chorus® trademark to LongPlayer UK Limited. Trademarks subject to UK laws.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IKEA: Global mass-market furniture retailer whose modular storage systems (PAX, Kallax, Eket, BESTÅ) compete at the entry level for the same vinyl-collector and home-organization customer. Comparable as the mainstream alternative for end-on record storage, though without bespoke installation or premium finishes.
• HAY: Danish contemporary design brand offering a broad furniture and accessory range including shelving systems (e.g., Palette, Target). Comparable as a premium modular storage brand reaching the same design-conscious residential and commercial buyers.
• The Container Store: US specialty retailer of storage and organization products including shelving, bins, and custom closet systems (Elfa partnership). Comparable on addressing the home-organization customer, though sold retail rather than bespoke-installed.
• California Closets: North American custom storage franchise designing and installing made-to-order shelving and cabinetry for residential spaces. Comparable on bespoke design-and-install model for premium home organization, though broader in scope than vinyl.
• Kartell: Italian design brand with modular storage lines (e.g., componibili, S/W shelving). Comparable as a design-led furniture maker offering modular and customizable storage to premium residential and contract buyers.

Direct peers

• Elfa: Sweden-origin customizable wall and closet storage systems with metal frames, runners, and accessories. Comparable on modular shelving design with custom configuration, sliding/basket components, and premium home-organization positioning.
• String Furniture: Swedish maker of modular, wall-mounted and freestanding shelving systems (String Pocket, String System). Directly comparable as a premium modular furniture brand offering configurable shelving with a strong design heritage, targeting similar residential and small-commercial buyers.
• USM Modular Furniture: Swiss maker of modular Haller shelving system, configurable in countless shapes, finishes, and sizes, with strong design credentials. Comparable as a high-end custom modular storage provider for residential and commercial interiors.
• Vitsoe: UK-based premium modular shelving and storage systems designed by Dieter Rams, sold direct and made to last. Comparable on premium positioning, bespoke/specified configuration, and direct-to-consumer distribution.
• Salamander Designs: US maker of custom AV/media furniture including record storage cabinets and credenzas. Comparable on custom-built media furniture for collectors, premium finishes, and installation-focused solutions for audiophiles and vinyl enthusiasts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutu.be/yxq-5rqti-A
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/longplayer_furniture
• Pinterestpinterest.com/longplayerfurniture

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LONGPLAYER UK LIMITED