PARADISE HOME CARE SERVICES LIMITED

What PARADISE HOME CARE SERVICES LIMITED does

Paradise Home Care Services Limited is a privately-held, founder-operated home care provider incorporated in England in 2019, headquartered at 149 Commercial Road, London. It delivers adult domiciliary, live-in, respite, palliative, dementia, personal, and healthy-living support services to individuals who wish to remain in their own homes, primarily serving elderly clients, family caregivers needing respite, and individuals with dementia or terminal illness across London and surrounding areas of Southeast England. The service is regulated by the Care Quality Commission (location ID 1-10392794722) and holds a 'Good' overall rating, which the company uses as its primary quality credential. Care is delivered by an in-house team of vetted, trained caregivers focused on continuity of carer and 24-hour responsiveness, without any proprietary technology platform, AI tooling, or app-based client interface.

The operating model is direct-to-consumer and sales-led: families and self-pay individuals reach the company via phone (020 7247 8447), WhatsApp, email ([email protected]), or a multi-step web form that qualifies leads by care type (live-in vs. visiting), recipient (self vs. loved one), and urgency, with a published commitment to begin care within 24 hours. Marketing is concentrated on the company website, Trustpilot, and Google Business reviews for social proof and local SEO, with no evidence of paid acquisition, referral partnerships with NHS continuing healthcare, or local-authority framework contracts in the inputs.

Revenue is generated through recurring, custom-priced care packages (live-in and visiting), billed monthly on a quote-based model with no public rate card. The company employs between 1 and 10 people, has no subsidiaries, no disclosed funding, no M&A activity, no public management profiles, and no named institutional or enterprise customers, consistent with a small, owner-managed local operator rather than a scaled platform.

Name

PARADISE HOME CARE SERVICES LIMITED

Legal name

Paradise Home Care Services Limited

Website

https://paradisehomecare.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Paradise Home Care Services Limited is a CQC-regulated London home care provider founded in 2019, delivering live-in, visiting, dementia, palliative, and respite care to self-pay adults wishing to remain in their own homes.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Live-In Respite Care (Multi-Day) (HSABAGAC)

akta.pro secondary industries

Home Hospice (Routine Home Care) (HLADAHAA), Memory Care Respite (Short-Term) (HSABAEAD), In-Home Respite Care (Hourly/Daily Relief) (HLADAKAA)

Keywords

• Home care services
• Live-in care
• Dementia care
• Palliative care
• Domiciliary care

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Home Care Services: Recurring home care services including live-in care, visiting care, dementia care, respite care, and palliative care. Revenue generated through ongoing service arrangements with clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Paradise Home Care Services provides in-home care services for adults in and around London, including live-in care, visiting (domiciliary) care, dementia care, respite care, palliative care, personal care, and healthy living/self-reliance support. Services are delivered by trained caregivers in clients' own homes on flexible schedules, with monthly recurring billing and a free initial assessment offered to prospective clients.

Product overview

Paradise Home Care is a home care services provider offering a unified portfolio of care services for individuals who wish to remain in their own homes. The company provides seven interconnected core services: Live-in Care and Visiting Care (domiciliary care) as the primary care delivery models, supplemented by specialized Dementia Care, Palliative Care, Respite Care, Personal Care, and Healthy Living Support. These services are designed to be flexible and tailored to individual client needs, ranging from round-the-clock live-in assistance to scheduled visiting care visits.

Differentiator

Problem solved

Functional benefit

Products and services

• Dementia Care

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Cera Care: Tech-enabled UK home care platform using digital tools to match carers with clients and deliver visiting and live-in care. Comparable offering to Paradise but with proprietary technology and significantly more capital, representing both competition and a potential roll-up target.
• Elder: UK-focused live-in care provider with a digital matching platform serving older adults and their families. Overlaps with Paradise's live-in and dementia care offerings, with technology-enabled operations and London-area coverage.

Broad incumbents

• Allied Healthcare: Large UK provider of home care and complex care services to public sector and private clients. Comparable in regulated home care delivery, but operates at significantly broader scale and across more service lines than Paradise.

Direct peers

• Bluebird Care: UK-wide domiciliary and live-in care franchise delivering visiting, personal, and specialist care in clients' homes. Comparable to Paradise in CQC-regulated home care delivery and recurring-service revenue model, with a comparable multi-service portfolio.
• Right at Home UK: Franchised UK home care provider focused on companionship, personal care, dementia, and live-in services for older adults. Directly comparable to Paradise in target customer, service mix, and CQC-regulated delivery.
• Trinity Homecare: London-area home care specialist offering live-in, visiting, dementia, and palliative care. Direct comparable given geographic overlap with Paradise and closely aligned service portfolio and customer segment.
• Caremark: National franchisor of home care services covering personal care, dementia, respite, and live-in support. Overlaps with Paradise across all major service lines and shares the CQC-regulated, recurring-revenue operating model.
• Home Instead Senior Care: National franchise network providing personalized home care for older adults, including dementia, respite, and live-in services. Highly comparable in service offering, regulatory standing, and target demographic, with overlapping London-area coverage.
• Prestige Nursing & Care: Established UK provider of home care, nursing, and complex care services for adults and older people. Comparable in regulated home care delivery and in serving complex needs clients, including dementia and palliative.
• Helping Hands Home Care: One of the UK's largest independent home care providers, offering live-in, visiting, dementia, and respite care across the country. Directly comparable to Paradise's service mix and CQC-regulated operating model, but at significantly greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/paradise-home-care-services-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PARADISE HOME CARE SERVICES LIMITED